Coca Cola Advertisement Analysis

828 Words2 Pages
bulb-icon

Recommended: Background of the coca cola company

Coca Cola Advertisements “Good till the last drop!” Coca Cola a brand that dates back to the year 1886 and has been advertised all over the world for well over a century. The Coca Cola a global company and brand that everyone knows and some even love. Over the many years of being around it has added a variety of different flavors and the options with less sugar. In the start of Coca Cola’s advertisements were more revolved around the richer people of the time. Their advertisements were filled with cartoonist images of well dressed wealthy women in ball gowns with phrases that said “The Ideal Beverage for Discriminating People”. For many years to follow back in the late 1800’s and early 1900’s they continued to feature the wealthy women …show more content…

During the next 50 years, the advertisements continue to follow the trends of the world. Some of their ads were geared more towards the adult viewers. For example, one of their ads was a bottle of Coke next to a bottle of Bacardi Rum. As mentioned earlier the famous Saint Nicholas ads continue to attract viewers. Throughout the 80’s much of their ads consisted of patriotism geared towards the Olympics. Another huge common character was introduced in the 1990’s the big white polar bear. He would become a reoccurring character in the years to come much like Santa …show more content…

2013, www.coca-colacompany.com/stories/coca-cola-polar-bears-turn-20. Accessed 29 Aug. 2017.
“History of Coca-Cola in Ads.” Beautiful Life, 22 Mar. 2017, www.beautifullife.info/advertisment/history-of-coca-cola-in-ads/. Accessed 6 Aug. 2017.
“The First African-American Woman to Appear in a Coca-Cola Ad.” The Coca-Cola Company, 12 Apr.

Show More
Related

  • Analyzing Newcastle Brown Ale's 2015 Super Bowl Ad

    751 Words  | 2 Pages

    The commercial opens with a dry voice trying to sound like a sportscaster while introducing the commercial as a Band of Brands conglomerate, while panning over the Grand Canyon with a Newcastle Brown Ale label suspended in the middle. The commercial pokes fun at itself by talking about how this commercial is the best thing the marketing team can come up with, and that the advertisement

    Read More

  • 1950s Popular Culture

    1097 Words  | 3 Pages

    Coca- Cola has always been popular with America and in the 1950s; it became the main soda to drink during the 1950s and also the golden age for the product. One glass of Coca- Cola was only five cents. The soda was a symbol of social status. If you wanted to be refreshed and satisfied, then you have to drink Coca- Cola. Celebrities, actors, athletes, workers, kids and even Santa Claus had to have Coca- Cola in their hand. With the boom of television in households, Coca-Cola became more popular because of the advertisements contain relaxing and being comfortable with the soda in their hand. It became so appealing that Time’s Magazine stated that, “It is simpler, sharper evidence than the Marshall Plan, or a voice ...

    Read More

  • Compare And Contrast Mohn Monroe And Marilyn Mala Ad

    1003 Words  | 3 Pages

    Coca Cola is one of the many companies that have changed the way they advertise very drastically, from the 60s; a very conservative era to now; which is a more contemporary time. The Coke ad featuring Marilyn Monroe is most likely from the late 50s to early 60s, and consequently reflects some of the beliefs of the time. This is also the case with the recent ad. Although the massive time gap between these two ads creates many differences between them, there are still a few similarities; seeing as how it’s the same company. The 60s ad seems a lot more catered towards a limited audience while the modern advertisement tries to broaden the variety of the audience they want to pursue.

    Read More

  • Football Commercials

    999 Words  | 2 Pages

    When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the

    Read More

  • Coca Cola Commercial Analysis: 'America The Beautiful'

    1100 Words  | 3 Pages

    For every Super Bowl, millions of excited fans tune in to watch their favorite teams compete and enjoy the ecstatic atmosphere. One aspect of the Super Bowl are the usual entertaining advertisements. During the 2014th Super Bowl, an American based company, Coca Cola, had advertised their product in a rather different way causing some political controversy. Coca Cola’s advertisements always highlights the theme of people enjoying a moment of happiness and can be united while drinking a delightful Coke. In this case, their 60 second advertisement, “America the Beautiful” featured visuals of people of different ethnic or racial background all drinking a coke living their daily lifestyles while enjoying a Coca Cola. The music featured children singing the well-known national song, “America The Beautiful”, not only in English but in seven other languages. Xenophobic comments and a boycott against Coca Cola caused the controversy, but this advertisement was met

    Read More

  • Pepsi and Coke in the Czech Republic

    1972 Words  | 4 Pages

    Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.

    Read More

  • Pepsi Advertising Analysis

    769 Words  | 2 Pages

    Ethos, pathos, and logos are ways that an artist or an advertisement use in order to effectively persuade or convince readers to buy their product. Ethos is used to convince audiences that an ad is credibly and that people can believe what they reading. Pathos is when an artist or advertisement try to appeal to the consumer’s emotional state. Finally, logos is trying to convince buyers to purchase their product by using logic or reasoning. By analyzing the use of ethical, emotion, and logical appeal, we can compare and contrast a Pepsi ad and a Coca Cola advertisement.

    Read More

  • 60's Ad Analysis

    359 Words  | 1 Pages

    In the 1960s commercials were more focused on male dominant products such as cars, parts or male-oriented products. During the 1970s commercials expanded subject matter and used sex appeal and music such as jingles in its commercials. This ended up setting a new trend. Furthermore, in the 80s and 90 super bowl ads focused on the use of celebrities and background music. People had also started to see more ads targeted toward the female audience. As the 2000s rolled in, these ads started to present less and less product detail and information and used animals, children, and humor instead. Additionally, with the super bowl being the largest food consumption day of the year it added to the popularity of food and beverage commercials. The current

    Read More

  • Analysis Of The Coca-Cola Iconic Santa Claus Ad

    538 Words  | 2 Pages

    Coca-Cola was invented in 1886 by John Pemberton in Atlanta, and Pemberton wanted to invent something that would bring him commercial success (Martin.). Ever since then, Coca-Cola has been a globally recognized merchandise. The “Coca-Cola Iconic Santa Claus “Ad is one of several ways by which the Coca-Cola Company shows how much happiness the beverage can bring to people of all ages. It was first aired in the 1930s (Sundblom), and it has been around since then. Looking at fig. 1. “Coca-Cola Iconic Santa Claus”, those smiles on the faces of the baby and the Santa Claus obviously show that the advertisement is directed towards everyone during Christmas. This Ad used credibility and emotional strategies to appeal to the audience.

    Read More

  • Coca Cola Rhetorical Analysis

    993 Words  | 2 Pages

    Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination.

    Read More

  • Coca Cola Marketing Strategy Essay

    1962 Words  | 4 Pages

    Coca-Cola was founded 125 years ago and has dominated the non-alcoholic beverage industry for a significant amount of time. It currently leads the industry in market share at around 40% and 1.9 billion servings are consumed each day around the world (Business Insider). The company is mainly known for their carbonated soft drinks, but they own around 500 brands of soft drinks, juices, bottled waters, sports drinks, and other types of drinks. Coca-Cola has a total of 17 brands that have individual revenues of over $1 billion including: Coca-Cola, Diet Coke, Powerade, Dasani, Fanta, and Minute Maid (Market Realist). Coca-Cola is served in over 200 countries across the world and can be enjoyed by all types of people; however, they are targeting

    Read More

  • Comparison Of Coca-Cola Vs Pepsi

    1007 Words  | 3 Pages

    There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.

    Read More

  • Coca-Cola Brand Image

    809 Words  | 2 Pages

    In conclusion, I think Coca-Cola has done an excellent job of presenting the claims, supports, and warrants of it’s products in this ad. They have used many different tactics and hidden meanings to get this ad across; when their main concern is to make the ad appealing to the ordinary woman. A woman who is always in search of the perfect body, and the great memories of her high school years.

    Read More

  • Analysis Of Coca Cola Advertisement

    1033 Words  | 3 Pages

    "Coke" is the second most recognized word throughout the whole world right after the word “Ok”. Take a moment and realize what this means. Almost everyone in the whole world knows what a Coke is and relate it to the Coca-Cola Company. The Coca-cola Company was founded in 1886. This is the same year the Coca-Cola soda was invented. I've seen people drinking this soda all my life and throughout my own life I have taken up this action as well. Coca-Cola has become very popular over the decades and has even stayed very well known the whole time. Why is that? Maybe it is because of their advertisements. This Coca-Cola advertisement expresses happiness with a Coke to persuade and even manipulate its audience with natural and pure imagery, includes

    Read More

More about Coca Cola Advertisement Analysis

Open Document