Overview of the Coca Cola Company

In this project I will present about coca-cola company, how they are working and I will present a short history of company, and how they get their accomplishment in the world. This company is very famous in the world and a company that has proven itself. The importance of employment will be analyzed through the number workers at this company.

Within this project I will try to show the strategies of coca-cola and it is developing, signifiance of company in the world.

Key words: Investment, Financial, Opportunity, Brand, International, Company, Sales, Marketing, Strategy, Globalization

Introduction

The Coca-Cola Company (TCCC), is one of the world's largest beverage company. Although the Company is an American company, has factories in many parts of the world. Directors and chief executive Muhtar Kent is a U.S. citizen of Turkish origin. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through bottlers, fountain wholesalers and distributors around the globe. Brand Coca-Cola accounts for about 75 per cent of the Company's unit sales volume of soft drinks.

Coca-Cola attracted frequent headlines as consumers in China, India, Eastern Europe or Russia tasted Coca-Cola for the first time. Now however, Coca-Cola has become a well established soft drinks ...

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... to track carrier performance including on-time deliveries and pick-ups to enable the company to make more informed decisions regarding consolidation to improve efficiency and reduce freight costs supporting Vision 2020 goals.

Conclusion

To produce the world's best known product, The Coca-Cola Company has to employ the highest quality processes and establish standards which guarantee the production of a standardised product which meets consumers' high expectations each and every time they drink a bottle or can of Coca-Cola.

In order to guarantee these standards the Company has had to develop a close relationship with its franchisees based on a mutual concern for quality. Total Quality Management lies at the heart of this process involving a continuous emphasis on getting quality standards right every time and on continually seeking new ways to improve performance.