Coca-Cola Enterprises Inc.

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Coca-Cola Enterprises Inc.

INTRODUCTION

The main aim of this Advanced VCE Business project is to produce a

detailed report on a medium to large business including such things as

descriptions of the businesses objectives, identifying the businesses

type of ownership, explaining the work of the functional areas in the

business etc.

The business I have chosen is Coca Cola. This company is quite large

but I have chosen it because I know that it is quite successful. The

product that has given the world its best-known taste was born in

Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local

pharmacist, produced the syrup for Coca-Cola®, and carried a jug of

the new product down the street to Jacobs' Pharmacy, where it was

sampled, pronounced "excellent" and placed on sale for five cents a

glass as a soda fountain drink. Carbonated water was teamed with the

new syrup to produce a drink that was at once "Delicious and

refreshing," a theme that continues to echo today wherever Coca-Cola

is enjoyed.

Coca-Cola Enterprises Inc. (sometimes the "Company") is the world's

largest non-alcoholic beverage bottling company. The Company markets,

produces, and distributes liquid non-alcoholic refreshment to

customers and consumers in our franchise territories throughout North

America and Western Europe.

More than 90% of our sales consist of products of The Coca-Cola

Company, the most popular beverage brands in the world. Our product

line includes traditional carbonated soft drink categories and

beverages such as still and sparkling waters, juices, isotonics,

coffee-based drinks, and teas.

The Coca Cola Enterprise (CCE) is licensed to manufacture and produce

drinks and only be responsible for point ...

... middle of paper ...

...is

achieving the goals that it set out to achieve, refresh everyone

everyday, be as efficient as possible, be honest, fair, determined and

to be the best. With the various things such as mixed cultures quality

assurance employee training etc. it can be seen that Coca Cola is

determined to be ‘The very best’. As a whole, Coca Cola do not only

want to make profit and be the No.1 dinks company, but they also wish

to help the community and environment to the best of their ability.

With the amount of money that they have put into doing this, they push

themselves to become even more successful by gaining more and more

trust from customer.

BLIOGRAOPHY

Advanced Business: Michael Fardon

Frank Adcock

Ian Birth

David Cox

Michael Matchan

Sean O’Byrne

John Prokopiw

Internet

Coca-cola.com cokecce.com coca-cola.co.uk

Cocacola.com coke.com

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