Coca-Cola Enterprises Inc.

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Coca-Cola Enterprises Inc. INTRODUCTION The main aim of this Advanced VCE Business project is to produce a detailed report on a medium to large business including such things as descriptions of the businesses objectives, identifying the businesses type of ownership, explaining the work of the functional areas in the business etc. The business I have chosen is Coca Cola. This company is quite large but I have chosen it because I know that it is quite successful. The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola Enterprises Inc. (sometimes the "Company") is the world's largest non-alcoholic beverage bottling company. The Company markets, produces, and distributes liquid non-alcoholic refreshment to customers and consumers in our franchise territories throughout North America and Western Europe. More than 90% of our sales consist of products of The Coca-Cola Company, the most popular beverage brands in the world. Our product line includes traditional carbonated soft drink categories and beverages such as still and sparkling waters, juices, isotonics, coffee-based drinks, and teas. The Coca Cola Enterprise (CCE) is licensed to manufacture and produce drinks and only be responsible for point ... ... middle of paper ... ...is achieving the goals that it set out to achieve, refresh everyone everyday, be as efficient as possible, be honest, fair, determined and to be the best. With the various things such as mixed cultures quality assurance employee training etc. it can be seen that Coca Cola is determined to be ‘The very best’. As a whole, Coca Cola do not only want to make profit and be the No.1 dinks company, but they also wish to help the community and environment to the best of their ability. With the amount of money that they have put into doing this, they push themselves to become even more successful by gaining more and more trust from customer. BLIOGRAOPHY Advanced Business: Michael Fardon Frank Adcock Ian Birth David Cox Michael Matchan Sean O’Byrne John Prokopiw Internet Coca-cola.com cokecce.com coca-cola.co.uk Cocacola.com coke.com

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