Compare And Contrast Mohn Monroe And Marilyn Mala Ad

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Recommended: Use of ethos in advertising

Coca Cola is one of the many companies that have changed the way they advertise very drastically, from the 60s; a very conservative era to now; which is a more contemporary time. The Coke ad featuring Marilyn Monroe is most likely from the late 50s to early 60s, and consequently reflects some of the beliefs of the time. This is also the case with the recent ad. Although the massive time gap between these two ads creates many differences between them, there are still a few similarities; seeing as how it’s the same company. The 60s ad seems a lot more catered towards a limited audience while the modern advertisement tries to broaden the variety of the audience they want to pursue. In the 60s Coca Cola advertisement, the focus of the image is …show more content…

The lighting is more focused on her so she can stand out, seeing as how she’s the celebrity endorsing the product, and also the focal point for the window, and sex appeal in the image. Monroe has …show more content…

One glaring similarity is how they use the trends to date themselves to their respective points in time. In the Marilyn Monroe ad, they rely on mostly ethos. The company uses Marilyn Monroe’s image in their ad as a form of celebrity endorsement. Marilyn Monroe was seen as something men wanted and women wanted to become. Having an icon of this caliber on their ad gives the product and the company a sense of credibility . If this advertisement was used now it would not be as effective, seeing as how they would be limiting themselves to everyone who knows Marilyn Monroe currently, which is not nearly as big a number as the amount of people who knew about Marilyn Monroe in the 60s. Also, in terms of sex appeal in advertisements, it would have to look a lot more promiscuous in order to gain the same amount of attention. In the lower right hand corner of the ad is a hashtag. The goal that they were most likely trying to accomplish was to make “#ShareaCoke” a trend in the many platforms of social media that use hashtags. Doing so would give positive publicity for their product. While also benefiting the ad on this, it also simultaneously dates the add to anytime where hashtags are relevant. In the same way that the Monroe advertisement used what was trending at the time to date itself, this ad is using the hashtag to date itself. There is also a very apparent difference between the two ads. This is mostly seen in the

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