Analysis of The Vauxhall Corsa Advertisement (2004)
Wacky Races was one of the most popular and unforgettable cartoons
which was brought out in the 70’s. It is a short cartoon which has
drivers with their own personality and their own specially designed
cars. In every episode, different shaped and coloured cars with their
unique “personality” are competing hard for the title “The World’s
Wackiest Racer”. Nowadays, we can still look back at a parody of the
Wacky Races- the Vauxhall Corsa Advertisement. This is a moving image
advertisement. It is persuading people to buy Vauxhall Corsas. The
target audiences are young adults between 17-25s and children.
The Vauxhall Corsa advertisement has a lot of similarities to the
Wacky Races. Different coloured cars are displayed on the screen:
black sapphire, gold, orange, red, green, blue and also silver. It can
be one of the similarities to the Wacky Races but it also reveals
every colour in which the Corsas are available. In Wacky Races, the
black and purple car (the mean machine) with its driver, Dick
Dastardly and his sidekick, Muttley are evil and cunning. Dick
Dastardly uses sabotage methods on the other competitors to stop them
racing and then Muttley sniggers. Similarly, the black sapphire corsa
(the personification of Dick Dastardly) in the advertisement plays
tricks on the others: it pushes rocks down the cliff and then
sniggers, it backs up like and arrow on a bow, onto a wide yellow
elastic. It is then propels forward over the top of the “racing
corsas”. Furthermore, it sets up phoney landscapes; it drags the
canyon sign away and let the blue corsa fall down the canyon.
Moreover, the landscape of the racing corsa has a similar country
style setting to the Wacky Races, However, in the advertisement, the
landscape looked simple and cartoon like but the corsas look
realistic. It is also a way to let the audience focus on the shape and
design of the corsas rather than anything else. In addition, the
corsas vanish and leave dust clouds behind at the start of the race.
Ron Mueck has a particular unique set of skills from the commercial world that he can apply to his art. The amount of surface detail Ron uses in his work brings the audience closer and personal to their feelings of emotions. This is achieved by the detail that he displays with scarps or cuts, the vein’s on a hand which causes the spectator to be mesmerized by the art. When you stare at his art for a long period of time, you will then begin to understand the beauty accompanied with the elegance of his style. Playing with scale, sets the audience up for an experience of an emotional shock that will mentally disrupt our understanding. Making a life size scale of someone or something seems to boring for Ron. The technique Ron uses is interesting in the sense that he creates these mannequins that are extremely hyperrealistic that when you are in the presence of one of them, you may believe that they are alive. Even know they could stand anywhere from 1 to 8 feet high.
As May approaches, many students, teachers, and parents prepare for graduation ceremonies. This time is often used for reflection upon all the accomplishments of those involved. Google, a world-renowned search engine has been using this reflection mentality in a multitude of its commercials. In 2011, the company released a commercial promoting its internet browser, Google Chrome (Nudd). This commercial, “Dear Sophie Lee,” was one of Google’s first, and it became an instant classic (Nudd). It was part of a string of advertisements centered upon the Chrome browser (Nudd). For her thesis paper, Ms.Vanessa To of Ryerson University compared a few of the Google commercials based on their likes and comments on YouTube. Her analysis showed people were more than ten times more likely to have a positive reaction to the video than a negative one (To). Google Chrome’s “Dear Sophie Lee” advertisement adeptly conveys its company’s message: “The web is what you make of it.”
During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a
... be the woman 's fitted blue dress with a lace trim around the collars and pleads laying vertically down the front. The three sewing pins in the shoulder and the rolled up sleeves also add to the dress. On the table I have already mentioned the spoon, but the details in the fruit as well leave an impression of realism. The way the apples shine, the shading on the peaches, the crumbs left on the table, and the rings in the onion slices all appear to be real enough you can reach out a grab them. The cloth Spencer painted draping half on half off the table showing the stitches in the fabric represent an exquisite component to the still life.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Realism started in France in the 1830s. It was very popular there for a long time. A man named Friedrich Schiller came up with the word “realism.” Realism is based on contemporary life. There is a very accurate and honest representation of characters in this style of art. Realism tries to combine romanticism and the enlightenment. Life isn’t just about mind and not just about feelings either, it’s about both feelings and reason together. As said in the na...
Ever since the day we were born, we as Americans have been taught to grab the bull by the horns and go for their dreams. Family, schools and the media, to name a few, have carefully programmed us to accomplish great things, to have good jobs, and most importantly, make money. In this success driven culture many people will do what ever they need to do to become wealthy and powerful. Unfortunately, the paths they take to their pot of gold can leave, us as a society, looking greedy and shameless. With its new advertisement of the Viper SRT-10, Dodge has clearly captured some of our society’s view on money; do whatever it takes to get it. It pictures an old wealthy man and his beautiful, young bride with a brand new Dodge Viper sports car sitting in the background. In our days of Anna Nicole Smith and countless other gold digging Playboy bunnies, not to mention all of the not-so-famous people doing the same thing, this ad truly fits into our time and culture. In fact, if this ad was published 30 years ago, the majority of the population would be shocked, maybe even outraged. However, seeing it today, most Americans, including myself, laugh at it because it is something we have become accustomed to. Dodge has done a great job in choosing their audience and knowing how to get their attention, by using a humorous and thought provoking picture, a well planned color scheme and a clever slogan.
One of my many influences is rooted in the tradition of German expressionism. One could look at anything from this era of art and see it as a sort of “embellished realism.” Ostensibly natural forms are twisted and contorted to fit the artist’s liking, taking a variety of shapes and colors, seemingly taking inspiration from primarily impressionism, surrealism and cubism to create a style that would influence the fields of illustration and graphic design.
Advertising in the 50s was primarily focused on the return of traditional family values, and portraying the consumer’s role in society’s prestige. But, during the recession of 1959 to 1961, the time was ripe for some innovation in the advertising industry. Surly enough, a single ad appeared that changed the course of advertising history. The Volkswagen Beetle, a seemingly ugly car with all odds against it in the American market of huge, tail-finned vehicles of the 1950s, surprisingly prospered. The advertisement campaign broke all previous rules of using wide-angle photography, and beautiful women. These advertisements stole the American hearts with their wit and honesty.
An example of this is shown in the following, “Mirage,” thought Rainsford. But it was no mirage, he found, when he opened the tall iron gate. The stone steps were real enough; the massive door with a leering gargoyle for a knocker was real enough; yet above all hung an air of unreality.” In this passage Rainsford is disoriented and cannot discern if the place is real or imaginary, until he touches it. The description of the house is unrealistic for an island like this one, for both the reader’s and Rainsford’s imaginations, as this is shown in Rainsford’s initial reaction. Another example of an unrealistic element is when the general tells Rainsford what he hunts. However, the way Rainsford gets to the island, and how he is welcomed and shown respect in the house is realistic. These realistic and unrealistic events being spread throughout the story make the reader question what is real, and what is artificial; it can also give the reader a more abstract view of the story. Using realistic and unrealistic elements to contrast each other adds a great deal of fantasy to the subject. It is hard to tell what is real from what is artificial until you get up close and personal with that particular part of the
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
men and the women are around 25-35 years old but one of the men looks
Realism has been formed from the root word “real”; depending on how the word is used realism can be sued in many ways. We often use the word realism when analyzing characters or objects in novels, stories, or even in movies. Realism is the mindset a person has in a particular situation at the giving time (for example if it’s snow outside, than, we know to dress for the cold weather because it’s snow outside; we don’t have to come outside to see if it’s cold).Realism can also be referred to realistic or realist meaning that things can be describes from a social, emotional, or a visual view; anything can be realism, realistic, or realist.
Mercedes Benz is a German car manufacturer known for being “the best or nothing,” their slogan represents not only their line of luxury vehicles but also their business. Mercedes has always had a successful reputation for magazine ads, hence this one. Latest from the advertising team, the cover shows off the new 2017 Mercedes-Benz E-Class. Packed with all new advanced safety features such as self-braking, self-correcting, and self-parking. The ad showcases not only the exterior of the car but also the lavish interior. This technique quickly grabs the reader’s attention and achieves its purpose of informing consumers of “the future of transportation.”
The company Adidas, founded in 1949, is a sports clothing company that has grown immensely by using celebrities to sell their products. Advertising through the use of ads and commercials is how companies, like Adidas, show off their products and persuade consumers to buy their products. Advertisements show up on social media sites to help expand their audience to younger buyers as well as older ones. Some advertisements of Adidas on Facebook have sparked negative thoughts about the company through the comments that the users post. This commercial shows the battles and success of NBA all-star James Harden while incorporating the slogan for Adidas, “Creators Never Follow”. I will be analyzing these negative comments to potentially get some