Mercedes Benz Advertising Analysis

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Mercedes Benz is a German car manufacturer known for being “the best or nothing,” their slogan represents not only their line of luxury vehicles but also their business. Mercedes has always had a successful reputation for magazine ads, hence this one. Latest from the advertising team, the cover shows off the new 2017 Mercedes-Benz E-Class. Packed with all new advanced safety features such as self-braking, self-correcting, and self-parking. The ad showcases not only the exterior of the car but also the lavish interior. This technique quickly grabs the reader’s attention and achieves its purpose of informing consumers of “the future of transportation.”
Mercedes Benz itself is its own brand. Since this German car manufacturer screams quality luxury …show more content…

All advertisements have one similar goal, and that is to persuade the reader or consumer to buy their product. According to Michelle Greenwald, contributor on Forbes.com, a successful ad campaign is memorable, resonates with the consumers, stands for values beyond the product, and is intrinsically linked to the brand (meaning the product won’t contribute to another brand). From an analytical standpoint, the 2017 Mercedes Benz E-Class magazine advertisement exceeds most standards for a successful advertisement. Producers for Mercedes Benz advertising know how to effectively layout a page of attention grabbing images and information so that it sticks in the minds of the consumers. They blatantly want to sell this luxury sedan to high budget spenders or those who can afford the brand. It is not deceiving in any way; Mercedes just lists the facts and lays out the information proving why they are the best of the best. All in all, this ad is effective because it captures the attention of the consumer and provides enough sophisticated information for the consumer to be impressed; ultimately invoking more sales for the 2017 Mercedes Benz

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