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Inteoduction of the bmw group
Inteoduction of the bmw group
Introduction on bmw
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For decades, the Bavarian Motor Works automotive company, more commonly known as BMW, has been an icon in European luxury automobiles. It has done an extraordinary job in setting the standard for other manufacturers from Europe, Japan, and the United States auto markets. But what keeps the customer pleased with the BMW brand is not only its vehicles superb handling and performance, but its ability to inject a certain character into the automobiles themselves. This is achieved by the use of certain design elements that can be traced through history to the earliest of the BMW models. These elements include: the aerodynamic body style of the cars and sport utility vehicles, the Hofmeister Kink which is a characteristic that involves design of rear seat windows, the quadruple headlight configuration, and the famous kidney grille that is tucked into the front bumper giving the car an all-around exclusive exterior style.
The designers at BMW have taken the style of the car very seriously since this is what primarily attracts customers. However throughout its lengthy history this company has gone above and beyond the average automobile manufacturer marketing techniques. The design team actively invites critics as well as professionals in creative studies to critique their work and coordinate adjustments that may further satisfy the eye of potential buyers. Imre Molnar, dean of the College of Creative Studies in Detroit critiqued a 7 series sedan at an auto show saying that the tail portion of the car was “inexcusable”. Tom Tjaarda, who is an independent Italian designer also chimed in saying “Unfortunately, the rear end was the first I saw of the car, and I could not believe my eyes…It is lumpy with confusing lines” (Kiley 162...
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...se of the newer model. However the sole reason this marketing scheme is successful is the philosophy behind the manufacturing process, which is the idea that the end product is an actual work of art, not just an average automobile.
Works Cited
BMW. Advertisement. Design: Signature Elements. Web. 5 Sept. 2011. .
"Brief History on the Origin of the BMW Kidney Grilles." BMW Enhancements. Web. 14 Sept. 2011. .
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
"The New Class." BMW Cars Information. Zymic. Web. 14 Sept. 2011. .
Patton, Phil. "These Canvases Need Oil and a Good Driver." New York Times 15 Mar. 2009: 1. Academic Search Complete. EBSCO. Web. 14 Sept. 2011.
design made the car very strong and durable that is one main reason you see many
In the July 1997 issue of Commentary, James Q. Wilson challenges the consensus among academia’s finest regarding the automobile in his bold article, Cars and Their Enemies. Directed towards the general public, his article discredits many of the supposed negatives of the automobile raised by experts, proves that the personal car is thriving and will continue to thrive because it meets individual preference over other means of transportation, as well as presents solutions to the social costs of cars. Wilson emphasizes that no matter what is said and done in eliminating the social costs of the automobile, experts are not going to stop campaigning against it.
Some say that automotive racing began when the second car was built. For over a hundred years, competition has driven innovation in the car industry, thus the industry maxim “Win on Sunday, sell on Monday.” NASCAR and drag racing contributed greatly to muscle cars’ success. Muscle cars were born from these competitions as factory made race cars. Because of this, the muscle car quickly moved from a low quantity specialty item to the image of the American automotive scene. Each brand had to have one and each one needed better performance and personality than the next. The Golden Age began in the 1960s with the introduction of more performance models such as the Chevy SS Impala and the Ford Galaxy Starliner (Auto Editors).
Flink’s Three stages of American automobile consciousness fully express the progress of the whole automobile industry. From the first model T to the automatic production, it gives me an intuitive feeling of the automobile history from a big picture. On the other hand, Kline and Pinch focus more on a certain group of people--farmers or people who live in the rural area, they use it as an entry point to talk about automobile, alone with the role and duty transition between male and
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.
BMW- differentiation strategy, high price, breadth of product line is moderate, known for their cars being in the shop constantly and high maintenance bills.
and a BMW are. Two specific cars are the 2000 BMW M 2-door Coupe 3.2L, 2000
Market Segmentation, Positioning and targeting for BMW 1.1 Introduction This report aims to examine the market segmentation, positioning and targeting of BMW (automobile company). BMW will be examined giving information about the company and where it is now and any recommendations that we feel are appropriate. 1.2 BMW Company Profile BMW was formed in 1917, from the merger of two small aero engine makers. Their famous blue and white symbol stems from the colours of the Bavarian Luftwaffe and is said to resemble the view of the one of their plane through a propeller. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1.
I began my museum experience in the Bellissima! Exhibition. I am not typically one for cars. I can never relate to the people that freak out over a cars certain make and model so at first I thought I would have to drag myself through this part. Turns out, cars are beautiful. This exhibition was all about the “visual dynamism and spirit of innovation charactering coachbuilt cars, concept cars, and motorcycles produced in Italy during the post-World War II economic revival
Audi is majorly owned subsidiary of the Volkswagen (VW) Group and is headquartered in Germany and operation in more than 100 countries. With the commitment the implement progressive technology and its technological ingenuity, by late 1990’s Audi became globally respected brand among luxury automakers. After its entry in luxury sector in early 1990’s, Audi leveraged its ingenuity and gained the competitive edge over the industry parameters of innovative design, safety and performance. Today, Audi remains focused on satisfying on customer needs by building a brand that exemplifies individuality, exclusivity and excellence.
Audi, one of Germany’s first automobile producers, has been designing and building cars since August Horch, its founder, completed his first car in 1901. Over the years following, a series of innovations and mergers have led Audi to the position it is in today. Audi’s subsidiaries include companies to facilitate international operations, part manufacturers, a vehicle customization company, a technology research company, and Lamborghini Corp, a successful sports car manufacturer. Audi’s current developments include its holding the EU Seal of Environmental Protection, and a number of technological advancements, including new car designs and a “seeing car” technology that has been nominated for the German Future award for Technology and Innovation.
BMW soon realized that many threats impacted its market share in U.S. The Japanese auto manufacturers started building plants in the U.S. to deal with the increased U.S. demand at a lower cost than importing their cars. BMW's U.S. export situation was made even worse by the appreciation of German mark and additionally the higher German labor costs. As a result, the decision was made in 1991 to bui...
Bayerische Motoren Werke AG, shortly known as BMW, is a German manufacturer of luxurious automobiles and motorcycles. BMW group is not simply one name: it is also the parent company of other premium brands such as the MINI, the Rolls-Royce and the motorcycling company Husqvarna. For the purpose of providing a maximum of details, this essay will just focus on the automobile part of BMW as it is more significant than the motorcycle segment and since they have a lot of overlapping factors.
The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...