Overview Of BMW

Bayerische Motoren Werke AG (BMW Group)

Marketing Strategy

Presented to Arshad Mehmood

Presented by (i) Waqas Aslam

(ii) Gul Khan

4/20/2014

Company Overview:

History and Introduction:

Bayerische Motoren Werke AG (BMW) is one of the leading producers of finest cars and bikes. It also deals insurance, car leasing and funding services. The company mainly works in Europe, Americas and Asia. It is headquartered in Munich, Germany and engaged 110,351 people as on December, 2013.

BMW is a vehicle and motorbike producer based in Germany. The firm trades BMW, Rolls-Royce and BMW Motorrad and Husqvarna motorbikes. In 2012, Forbes declared BMW as the most trustworthy industry in the world. The enterprise received earnings of E76,058 million through the fiscal year ended Dec 2013 (FY2013), a reduction of 1% matched to FY2012. The operational income of the firm was E7,986 million through FY2013, a decline of 3.5% as comparative to FY2012. The net income was E5,314 million in FY2013, an rise of 4.5% over FY2012.

The appearance of BMW trace back to 1913. The firm specified in airliner machines but Rapp found that they were problematical and practiced from excessive vibration. Near, Gustav Otto, also an plane expert, set up his own workshop, Gustav, creating insignificant airliner.

For the reason that of the faulty engines, Rapp Motoren Werke safeguarded a contract with Austro-Daimler, who was not capable to run into its demands, to construct V12 Aero engines under authorization. The firm extended excessively fast, however, and by 1916 Rapp resigned from the firm because of monetary matters. In his position Franz Josef Popp and Max Friz, 2 Austrians, procured over the company. In March that similar year, Rapp Motoren Wer...

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...led support from HR specialists reinforces the inspiration and skills of our staffs in the commerce, thereby improving worker and consumer satisfaction.

Continuous more qualification measures and market-based qualification will also optimize the wholesaler methods, offer our workers the ability to identify consumer requirements more quickly and on a needs-oriented basis and to meet these requirements within the framework of a premium dealership experience in an authentic and brand-appropriate way.

European-wide qualification is directly controlled. Global cooperation strengthens the BMW Group and allows folks to detect more intensely with the makes of the collection: with the subtleties of BMW, the city agility of MINI, the esteem worth of Rolls-Royce or the driving desire of BMW Motorrad. It paves the mode for consumers to experience BMW Finest round the world.