A Rhetorical Analysis On Ibrance Commercial

Rhetorical Advertisement Analysis on Ibrance medicine for metastatic breast cancer
Advertizing is use to describe an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea (Wikipedia). Television commercials is also defined by (Slideshare.net) as a span of television programming produced and paid for by an organization which conveys a message typically to market a product or service. For companies to attract new customers, they mostly use television commercial to send promotional messages to potential customers on their products and services. Commercial adverts seek to generate increased consumption on products or services of businesses through

Based on logos and pathos, this Ibrance commercial is highly effective in convincing its targeted audience which is women and girls with metastatic breast cancer, a cancer which is capable of spreading to other parts of the body. This television commercial focuses on a woman with metastatic breast cancer, according to the commercial, the woman is able to have a peaceful sleep until her alarm clock wakes her up at 7am prompt. She then gets out of bed, pick up her magazines and then starts her normal days’ activities by first taking her medicine which is

The author use three colors for its texts, white is the dominant color of the texts for persuading the audience on how pure and simple Ibrance can be. Green and purple are in capital letters emphasizing on exactly what Ibrance stands to cure. The text also help the audience to follow the information the voice in the background of commercial is actually saying. The text also targets the audiences who are deaf and are not able to hear the background