Rhetorical Analysis Of Mr. Clean Commercial

Does sex sell? The Mr. Clean “Cleaner of Your Dreams” commercial aired February 5, 2017 during Super Bowl Sunday must have someone in the big office who seems to think sex does sell even everyday household cleaning products. It is common knowledge that any commercial aired during the Super Bowl will cost you a pretty penny. Paying for a spot during the Super Bowl guarantees a huge coed audience consisting of a wide range of couples that live together, which seems to be the targeted demographic of the Mr. Clean commercial. The commercial would appeal mostly to the partner who handles most of the cleaning responsibility, but the commercial slightly targets the slacking partner by giving them a little hint of the rewards to come for a job well done. Mr. Clean cleaning throughout the house may show the slacking partner in the relationship how they might appear to their significant other while cleaning and using different Mr. Clean products to help get the job done. The Mr. Clean commercial uses ethos, logos and pathos in very surprising stimulating way.
The ethos is Mr. Clean, we trust the name brand recognition itself, this offers credibility to the products

being used during the commercial. By using many of the Mr. Clean products throughout the commercial demonstrating the wide arrange of areas that the products could be used for gives it credibility. There are products for the kitchen, bathroom and livingroom which the Mr. Clean can assist in getting the job done. Since Mr. Clean is a known name for cleaning it is easy to accept that the products will perform as advertised on the commercial.
The logos, which in a way means logic or logical, was used very well in this commercial with subliminal messaging and sexual innuendo.

The well-known subliminal message or logic is that a “Happy Wife/Partner means a Happy Life” hints the lady running to her partner after he has cleaned or even a significant other who helps around the house is going get more loving, anyone watching the commercial could easily assume what was going to happen on the sofa after the commercial ended. While women traditionally have done most of the cleaning in the home, times are changing and so are the blends of relationships and styles which hints to the targeted demographic during the Super Bowl. It should be known among adults of all ages in relationships that couples who share chores are more likely to have a happier

relationship.
The pathos in the commercial is sex and sex appeal. Sex sells even Mr. Clean products by suggesting sex as a reward for helping around the home. The commercial does show how Mr. Clean products clean, but the way Mr. Clean is cleaning is so erotic and tantalizing. The lady playing the overworked, underappreciated partner picking up her significant others slack finds a dirty spot on the stove and frowns. Suddenly, a digitally enhanced and newly improved Mr. Clean appears in skintight white clothing, and I mean skintight showing off every rippling seductive muscle a man can have. Mr. Clean is carrying a royal blue cleaning caddy which matches those sexy royal blue seductive eyes of his. Armed with his sexy sly smirk that could get any woman’s internal engine revved up. Mr. Clean approaches this tired domestic goddess (0.06/0.30). Having Mr. Clean products on the ready and a sultry seductive music begins to play in the background with some very suggestive lyrics “Girl what you want? Got what you need.” Mr. Clean begins to clean and dance ever so sexy with very suggestive moves being done to receive a reaction from the lady of the house (0.10/0.30). Mr. Clean while dancing in a Chip and Dale erotic style cleans the house. She follows Mr. Clean through the house watching him clean while he is fulfilling all her fantasies as the song suggest. She looks into his royal blue eyes looking at him with wanting eyes Mr. Clean is still teasing her looking at her through the glass shower door that he is cleaning (0.16/0.30). Mr. Clean starts to clean the wood floors showing off his firm gluteus maximus, and perfectly toned muscular legs in those skintight white pants and she is loving every bit of it. She starts to feel the music throughout her body, she runs her fingers through her long amber red hair in a seductive manner. Mr. Clean proves he’s got what it takes to satisfy your needs in every room of the house and then some. How can something so clean be so dirty? The seductive music suddenly stops with. “Sarah? Sarah is it clean enough?”(0.23/0.30) Sarah fantasy stops and where Mr. Clean was just standing is her significant other with the mop in his hand. It was her partner cleaning the whole time, but all she saw with her eyes was a magnificent specimen of a man cleaning. She runs to her significant other embraces him and with a passionate kiss they fall back onto the sofa. Suggesting what all of us adults already know, he is going to get playtime. The tagline appears on screen: “You Gotta Love a Man Who Cleans” (0.27/0.30) then the commercial ends. Leaving every domestic goddess longing for Mr. Clean to be in their home.
This commercial was extremely well written and produced. This was money well spent. The commercial does sell it product as it should, but using sex as a potential reward for cleaning. Brilliant! This commercial probably motivated many spouses/significant others out there, maybe picking up a few Mr. Clean products on the way home from work in hopes of getting some sex from there significant other. Sex does sell and even more surprising, sex can even sell everyday household cleaning products. By suggesting to the slacking partners to get the hint to help around the house. By seeing a significant other partner clean gets any partner to see someone differently.
A man who cleans is so sexy, one thing this commercial does suggest very well. Who would have known that sex could even sell cleaning products?