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Ethos pathos and logos persuasive essay
Ethos pathos and logos persuasive essay
Ethos pathos and logos persuasive essay
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Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.
The commercial starts off with two gentlemen sitting at a table in a library. When one man says “I have always preferred the cream part of the Oreo” they began to fight about which part of the Oreo is better, the cookie or the cream. Next thing you know the whole library is having what Nabisco calls a “Whisper Fight” on what is better. Things are thrown and broken throughout the commercial till something catches on fire and the fire department shows up to put out the fire. The library attendant then tells the people that she will call the cops. When the police get to the library he whispers through his mega phone that this needs to stop. The commercial ends asking you to go to their Instagram page and cast your vote.
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The use of repetition in a commercial is a way to keep their product or brand in the mind of the viewer.
Some studies say that the use of repeating a statement causes you to perceive it as being more truthful. So as Nabisco was trying to gain Ethos, the credibility of a company, they repeated the key parts of their product. By doing this the consumers remembers the statement and they are more likely to remember it and believe that companies products are the best. Using the words “Cookie” and “Cream” repetitively kept Oreos in the mind of the viewer. The commercial causes its viewers to think which they like better, the cookie or the
cream? Logos is used very effectively throughout this commercial, logos is the logic behind an argument or persuasion.The setting of the commercial is very effective in using logic to explain why everyone is whispering. The use of a library as the setting is also humorous giving the viewer some comedic relief as well. You see logos again in this commercial at the end when it ask for you to get on Instagram and provide your opinion. Then once the people got to the Oreo’s Instagram page they would only see more photos of Oreos. This will only make the viewer crave Oreos more. This was very logical of Nabisco’s because it will only add more interest into their product. Pathos is used here because young and older viewers can be asked this question. All audience groups can relate to the question being asked in the commercial. Not only does this commercial appeal to all audiences it shows that Oreo’s is a product that can be discussed.
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
The slogan in the middle of the ad is quit catchy, “Guard the Rainbow, Taste the Rainbow.” The slogan ties the movie into skittles slogan. On the bottom of the ad and towards the middle it states “Over 500 Instant Movie Ticket Winners every day.” It also gives details on several kinds of skittle brands you can buy to enter to win: Starburst, Juicy Fruit, or M&M’s. The ad provides information on dates and times when the contest begins and ends. The ad includes several texts from slogans to important information you need if people are interested in entering Skittle’s instant movie ticket
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
The persuasive technique that was used in this ad is logos this involves persuading the people by using the reason. Therefore, in this ad, they persuaded the audience by giving the reason of proving high number of pancakes at a lower price.
This ad is directed towards more of a mature and older audience, or a very infantile or innocent crowd. The commercial features what appears to be a happily family. There are a couple of kids, some adults and some older folks which appear to be having a great time together while sharing and eating M&M’s. They all look very joyful and united which is what all families prosper to have. While the happy family is displayed, a catchy M&M’s jingle is played in the background throughout the entire video. Finally, the ad ends with some melted milk chocolate being spilled from a big spoon followed by it turning into a couple of M&M candies being poured into a person’s hand. This last part is accompanied by a small caption in bottom of the video with one of their previous slogans: “The milk chocolate that melts in your mouth- not your hand.
“For teaching us that falling only makes us stronger”, as the Procter & Gamble’s commercial stats, moms are our irreplaceable superhorses who get us where we are today. This heartwarming commercial, created for the 2014 Sochi Winter Olympic Games, has a significant emotional appeal to all the mothers, athletes, and anyone who has a family. It focused on emotional investment, self-reflection, and the bonding between customer values and its brands instead of just the representation and functional performance of the products. Throughout the story, the advertisement shows the baby Olympians are all start with falling down like all of us. Their mothers pick their children up when they
Every car on the road needs tires. The question isn’t if someone will buy tires rather, which tire will they choose to buy? With countless types and brands of tires out there, tire companies must do something to stand out from the rest of the pack, to influence consumers to select their tires over the competitor’s. In the late ‘80s, Michelin, a vastly popular tire company realized this dilemma and began integrating a baby into their ads to grab potential customer’s attention and to persuade them to buy their tires. The Michelin advertisement was exceptionally effective at targeting a parent-based audience; it does this by using the three rhetorical appeals to influence the decisions of potential customers’.
My advertising campaign was for Chip Magnet salsa, an internet salsa with a creative name, but with limited advertising. After researching food items and salsa specifically, I realized that many advertisers chose distinctive colors and slogans to portray their spicy food. I chose this product because it used a play on words in the name. Further, I added the slogan, “all that and a bag of chips” to add a catchy slogan to the brand name. Adding puns and humor people will remember is one of the many strategies advertisers use to persuade consumers. While the title speaks for itself, bold flavors need bold marketing. I have added numerous rhetorical strategies to persuade my audience to buy this salsa. My advertisement
This commercial uses the fallacy of Appeal to Authority. They have used a celebrity, Jennifer Aniston, to make the argument that their product is great and you should buy it. They have Jennifer Aniston say great things about a beauty product which will make people want to buy it simply because she is famous and beautiful so people will want what she says is a great product.
The second commercial has similar association as the first commercial “associated the product with success and trophy”. Also the company chooses regular and lots of participants to talk about it, to give the people clue of how they c...
Let’s just pretend for a moment we don’t live in the age of technology we are in 1950 to be exact. If this exact advertisement was out in the world during that era, many of our grandparents would have held massive campaigns to over throw the cookie industry. The manufacturer of Oreo would have lost millions of dollars in lawsuits leading the company into bankruptcy. Our grandparents...
Marketing is an important aspect in regard to introducing and appealing the customer to a product. Because of this, many corporations utilize this practice, and in doing so, they present their brand in countless different ways. Throughout my analysis, I will highlight the marketing practices used by the company Fight Milk; this is a business venture that is periodically featured on the hit comedy show It’s Always Sunny in Philadelphia. On this show, hyperbole and absurdist humor are interwoven within the plot and the progression of each episode. As a result of this, the advertisements for Fight Milk possess a similar tone as they feature a satirical take on the generic advertisements for workout products. In this paper, I will be evaluating