Optimum Nutrition Company and Its Advertisements

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Optimum nutrition is body building gears company that has chosen two different commercial techniques in order to persuade the people, to buy pre work out product. The Company followed different commercial techniques to spread out their product and affect more customers. They company have launched two different commercials, which their were many athletics participate on it. The two different commercials have the same idea, but with deferent presenting. The company used celebrities, association and repletion at the first commercial, while the second commercial pointed out Testimonials, bandwagon and association. Those techniques are very affective and the company applied it in hope of having the customer attention to their product.
The first commercial was short video shows famous body builder -his name is Steve Cook- how he used the product and how the product affect him. The first commercial also integrates the product affect while he is lifting weights with repeating words. In addition the first commercial associate the success with the product.
At the first commercial the company attempted to affect the customer by choosing the best guy in this business to participate in their commercial. The idea of if the buddy builder would use it means every buddy going to use it.
The second commercial shows different body builders who talk about the product and how the product helps them while they are working. The commercial shows how the product gives the costumer energy and focus during their exercises.
The second commercial has similar association as the first commercial “associated the product with success and trophy”. Also the company chooses regular and lots of participants to talk about it, to give the people clue of how they c...

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...day early with focusing and preparing. In addition the first commercial point out and relate the product with success. The second commercial also show how the body builders were able to gain muscle and become success. In my opinion the association is another powerful technique to make the people convinced and persuade to purchase certain product. The two different advertisement was able to associate valuable targets at the athletics people with the product in order to makes them have no longer chance unless purchasing the pre workout.
In conclusion Optimum nutrition is very smart company and it used different persuasion techniques in order to cover a lot of costumer. They used two different commercials which they used two videos which effects every athletic. They used the celebrity, Testimonials, plain folk, repletion and association techniques to convinced them.

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