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The corporation film analysis
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The first element of the rhetorical structure and possibly the strongest in this documentary is pathos. Pathos refers to the emotion exhibited throughout the documentary. Food, Inc. is filled with an array of colors, sounds, stories, and images that all appeal to emotion. Miserable images of cows being slaughtered with dark music in the background, pictures of industrial factories with no sun and unhappy workers, and even a depressing and eye-opening home video of a young boy who was killed by the disease as a result of bad food were all portrayed throughout Food, Inc. Barbara Kowalcyk, mother of the late Kevin, is an advocate for establishing food standards with companies throughout the nation. When asked about her sons death, she replied, “To watch this beautiful child go from being perfectly healthy to dead in 12 days-- it was just unbelievable that this could happen from eating food.” (Food, Inc.) Obviously very devastated and still heartbroken over her loss, Kowalcyk fought …show more content…
is a great documentary that uses pathos, ethos, and logos, it is very easy while watching this film to agree with the all of the points made and opinions formed. However, this is a very biased documentary that does not necessarily tell the entire story behind these company’s business plans or ideas. Major companies such as Tyson, Perdue, and McDonalds all declined to interview for this film. By doing this, the viewer automatically forms a negative opinion and assumes that Food Inc. is correct in its claims. Also, this film uses an overwhelming use of pathos. As stated previously, the death of Barbara Kowalcyk’s son Kevin was life changing and tragic. However, the film abused the element of pathos by showing the home video of Kevin happily playing with family and some of his last moments before his death. This is a very one-sided documentary that does a great job of persuading the viewer to change or strengthen its opinion on the food
This analysis paper will analyze one advertisement picture that was produced by the mega food chain known as McDonalds. The ad is exuberantly promoting three cheeseburgers that the fast food chain is attempting to sell. The three cheeseburgers on the advertisement are the more popular attractions of the fast food chain including the “Angus Deluxe Third pounder”, the “Double Quarter Pounder with Cheese”, and the most famous one of all, “The Big Mac”. These three cheeseburgers have been the baseline for the McDonalds fast food chain ever since the restaurant opened. The burgers are also known world wide, making this advertisement is just a way to get the public to come and buy there food.
Within an excerpt from, “The United States of Wal-Mart,” John Dicker explains that Wal-Mart is a troubling corporation. Dicker begins his article by discussing why the store is so popular within the news in an age of global terrorism, coming to the conclusion that Wal-Mart has a huge scope in the United States and that it has more scandals, lawsuits, and stories than any other supercenter. Continually, he goes on to explain that Wal-Mart outsources jobs and their companies demands makes it hard for employees to have livable wages and good working conditions. Furthermore, Dicker addresses the claim that Wal-Mart provides good jobs, by destroying this perception with statistics showing how employees live in poverty and that their union scene
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Many in the U.S., today, try to eat well,balanced, meals to order to maintain a healthy lifestyle. They do so by purchasing their food at farmers markets or making their own meals, so their food isn’t processed or genetically modified. Even though people are trying to maintain health in order to live long lives, without medical complications, many don’t have the opportunity to pursue life like this. In “Research shows food deserts more abundant in minority neighborhoods,” the author, Kelly Brooks, portrays an anecdote and logical reasoning, from Kelly Bower’s research, to thoroughly describe the food deserts in poor minority neighborhoods and how this issue needs to be repaired.
In 2013 Dodge Ram Trucks made a commitment to raise one million dollars for the Future Farmers of America. Dodge deemed 2013 to be “the year of the farmer” (Christian posts). During the fourth quarter of Super Bowl forty-seven Dodge aired a two minute and forty-two second tribute to the American farmer. The commercial “Farmer” was a slideshow that depicted American agricultural life. A speech given by Paul Harvey was used to narrate the tribute. As the commercial begins Paul Harvey’s name is printed onto a picture of a solitary cow standing in a frozen field. Then a picture of an old church is displayed and Harvey’s first words are: "And on the 8th day God looked down on His planned paradise and said, 'I need a caretaker!' So, God made a farmer”
One issue the documentary highlights is the abuse of animals and workers by the food companies, in order to reveal how the companies hide the dark side of the food world from the public. In several instances, we see animals being treated cruelly. The workers have little regard for the lives of the animals since they are going to die anyways. Chickens are grabbed and thrown into truck beds like objects, regulation chicken coups allow for no light the entire lives of the chickens, and cows are pushed around with fork lifts to take to slaughter. Many chickens are even bred to have such large breasts that their bones and organs cannot support their bodies. These chickens cannot walk and they even wheeze in pain for the cameras. The film is clearly using the unacceptable premise fallacy of appeal to emotion in this instance, because the viewer is meant to feel pity at the sight of the abused animals. This supports their conclusion, because many American’s imagine their food coming from a happy, country farm and would be horrified to know the truth.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
I am responding to the request to analyze Radley Balko’s article, “What You Eat Is Your Business” and make a recommendation for or against publication in The Shorthorn at University of Texas at Arlington. In order to respond, I have examined the rhetorical appeals of Balko’s piece and determined why this article should be posted in the next edition of The Shorthorn. I believe that the Shorthorn audience would be interested in what is being discussed regarding of obesity, things that could potentially affect their lifestyle as well as the professors. In “What You Eat Is Your Business”, Balko claims that obesity is the responsibility of the individual not the government, and how our government is allowing American to live an unhealthy lifestyle
One subject that came up in this documentary was that of Broiler Chicken houses. Food.Inc made it seem as if these houses were cruel, and were bad for the chickens. The one chicken house owner they did interview, made it seem as if this job were terrible and that the regulations that they had were causing harm to the chickens. When they videoed them taking the chickens away to get processed, they made it seem as if they were abusing the chickens.
In a society that is facing numerous problems, such as economic devastation, one major problem is often disregarded, growing obesity. As the American society keeps growing, so does growth of the fast food industry and the epidemic of obesity. In order to further investigate the main cause of obesity, Morgan Spurlock, the film director and main character, decides to criticize the fast food industry for its connection with obesity in America. In his documentary Spurlock performs a radical experiment that drives him to eat only from McDonald's and order a super-sized meal whenever he is asked. By including visual and textual techniques, rhetorical appeals, and argumentative evidences, Morgan Spurlock was able to help viewers know the risks of fast food and how it has caused America to be the world's “fattest country”.
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Many people do not realize that the jobs in the fast food industry are very dangerous. These are the jobs that no one realizes what it’s like behind the scenes. The workers face high rates of injury in the factories and in fast food restaurants, so we feel like we shouldn’t support the fast food industries. In chapters three and eight of “Fast Food Nation,” Eric Schlosser uses pathos to highlight the fact that fast food jobs are difficult as well as dangerous. The jobs involved with fast food are so dangerous that more regulations should be reinforced more firmly, as well as more laws should be put into place.
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
One example of how the food industry is ruthless is when one of the CEOs of a fast-food chain states they are part of the problem is hired immediately. Though I don’t not find this wrong because if I was a stock-holder with my life savings invested within his company I would without a doubt have him fired for placing my money at risk. That is the harsh reality of economics, you cannot place you company in shock by either a damaging statement or bad executive move. I found most disturbing about the movie was how a case was being made against McDonalds that two obese teens did not know fast-food was unhealthy (Spurlock). Regardless of how they lived word of mouth had to have taught them fast food is not healthy, and if that didn’t health education has been in place for years now teaching us
This book is a life changing book. It was inspirational, informative and gave you insight about the things we do not know about the food we eat. The documentary was graphic and detailed, informing you of the process from the farm or the fields, to the manufactures, to the labeling and packaging companies. It informed me, about the school lunches, how some of the meals at school are made, to the politics behind it. This book is also a collectible.