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Commercial advertisement analysis examples
Chapter 1 introduction to marketing strategy
Principles of marketing 17
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Beer is simply known worldwide by everyone. Budweiser has been one of the most, best-selling beer throughout the world since 1957. Beer is shared by different people and drank at different occasions and times around the world. One of Budweiser’s commercial has been a success to persuade the audience by not just showing us beer, but rather showing us a heartwarming story about friendship. In the word Budweiser, you can take out the word “Bud” which genuinely refers to buddies. Budweiser’s commercial has been spreading relatively quickly and has been shared hundreds of times on social media websites. This is not the first time Budweiser is taking over the internet. But in spite of the heartwarming message that Budweiser offers to all its viewers, …show more content…
there are still people that do not fully understand the main message of this commercial and how it persuades people into buying the actual product itself. Throughout this analysis, I will be explaining the ways that Budweiser is persuading its beer buyers and also how it attracts different people around the world into watching this emotional commercial and feeling some type of way afterwards. In order to understand the rhetoric analysis of this specific commercial, every clip, sound, and character plays a big role in persuading it. In addition, Budweiser’s ensures with its brand name that viewers would pay very close attention to what they show in every commercial they have made so far. Furthermore, what makes the commercials of Budweiser so influential and trustworthy is the use of rhetorical appeals as I previously mentioned. One of Budweiser’s main message is that “Your friends are counting on you”.
Throughout the commercial you can see that that is definitely true. Your buddies are always there for you no matter what. Even in your deepest downfalls, they will always find a way to help you back up. This commercial has brought up and worked up with a lot of emotions by a lot of people around the world, not just by beer drinkers, but also non-alcoholics like me. So, it even grabs the attention of way younger people than just the legal age of drinking.
The commercial tries to appeal to audience’s sense of logic. It does not only show how a true friendship between two animals and its owner can be, but it also shows an ideal, a person that does the impossible. You can see this as the American Dream. I am referring to the American Dream in this specific commercial because we see a not too young and also a not too old man as the owner of the animals in the commercial. Society always expects for a young gentleman to be high on the socioeconomic status. That young man like him must own a nice car, a big expensive house, and a pet. Most people cannot afford something expensive like a new car, let alone buying a new car model every year so that you do not stay “out of date”. These are just all expectations that people expect you to have and own. An average American in today’s society cannot afford a new car model every year. In this commercial, you can see that the young man represents a hard working man
on a farm. He is a young middle-class farmer who works hard for his money. By showing someone like him instead of someone wealthy owning a lot of expensive stuff, Budweiser attracts most of its audiences because a lot of them can relate to someone like him. Farming is what America is built on, by showing this, it also targets a lot of proud Americans who also work hard and value every penny they make each day. He also represents a best friend and a brother.
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Man’s best friend. When hearing this statement many people know that it is referring to a dog. But can it also be referring to a beer? Budweiser believes so. In their commercial, “Lost Puppy” Budweiser shows their viewers that not only can your dog be your best friend, but so can their beer. They use many forms of rhetoric to persuade their audience of this. Budweiser does a great job of using pathos to draw the attention of their audience. That is the first step, right? In order to persuade an audience of something, you must first have their attention.
Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Source likeability describes the degree of liking that the viewer has for a source in an advertisement. The concept of likeability may include the source being friendly, interesting, having a positive attitude, having empathy for others, etc. (Lecture 2/18). Popular celebrities work best for successful source likeability in advertising because they naturally will generate a higher attention rate from the target audience (Study #1). The two sources in the Bud Light Party advertisement are Seth Rogan and Amy Schummer, who are popular among the millennial generation for their crude, carefree comedy. These two comedians have done just about everything that is appealing to the millennial generation but would not be appealing to older generations. Therefore, the two of them as Bud Light’s sources for this advertisement will naturally make the millennial generation viewers pay attention to the content in the commercial. The millennial generation likes these comedians each for different reasons but overall they both give off positive moods, always seem friendly, and happy. Seth Rogan is known as an easygoing comedian who openly smokes weed a lot, whereas Amy Schummer is known for making crude, inappropriate jokes, which she demonstrated in this
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
The infamous Nike advertisements that are displayed daily all seem to have one thing in common: those wearing the Nike brand are for the most part celebrity athletes. Sue Jouzi, in her excerpt, argues that celebrity endorsed products are unethical and should be boycotted in order to obtain guidelines for how companies advertise to consumers. The author supports her assertion by first explaining how in a few instances, where celebrities have made false statements to promote products. She continues by giving another example of how as a consumer, she personally would not,”buy the newest SUV because an attractive talk-show host gets paid to pretend he drives one,”(Jozui).. The author’s purpose is to convince consumers to boycott the product in order to obtain guidelines and rules set up to prevent the unethical advertising in order to protect themselves from being misled. The author establishes an authoritative tone in order to convince consumers to take a stance. Jozui is ignorant to believe that companies will restrict or allow restrictions on how they advertise their products when there are numerous laws in
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”