Who Is Snapchat Interpreted Social Media?

Introduction

Social media has changed the way we interact with the world around us. It has given us the ability to communicate with one another and stay connected to our friends and family. It also allows us to stay connected to major events happening in our society. Social media apps like Snapchat have allowed, us to stay connected with events such as presidential candidate debates, March Madness, award shows and Fashion Week.

Snapchat Overview

Snapchat is a social media app that has developed into a “multi-layered social media platform that allows for the sharing of texts and media from person to person”1. The app is seen as a raw and personal social medium compared to Instagram and Facebook. “Snapchat……allows people to be true to themselves,

During London Fashion Week in February 2016, Burberry used Snapchat to tell a story about two models breaking into the flagship store. The entire story included security footage and references to heist movies. You also saw the models breaking into the store, playing dress up with the clothes and then getting caught13. This content strategy worked for them because it turned a product debut into a mini movie, complete with heists and models. Action and heist movies are very popular, so taking that approach gets consumers excited about the product.

Case Study – Misha Nonoo:

Snapchat has also found a way to change the idea of a fashion show. Designers such as Misha Nonoo have debuted their collection on Snapchat instead of having a traditional fashion show, which the designer dubbed, a “live lookbook”. When asked about this unique way of debuting her collection she said, “this new model allows me to continue to leverage technology and innovation to interact with my customers directly”8. By debuting her collection on snapchat, users are able to see it from start to finish and it allows them to offer real time feedback.

Celebrity Endorsement/