Snapchat Essay

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Snapchat was created in 2011 by two Stanford University fraternity brothers, Evan Spiegel and Bobby Murphy, the Snapchat app that lets people send messages that disappear. The app quickly caught on the with college and high school students, some of whom used the app to send racy messages and other juvenilia. Now Snapchat, which is used by more than 150 million people every day, is finding new ways to interact with photos, videos, and other users as well as new formats for advertisers to reach customers. Last fall Snapchat changes its name to snap, indicating that it planned to expand as a company beyond a messaging app. The company, which is rebuffed a 3 billion offer from Facebook in 2013, is on track to generate 1 billion in revenue this year, according to the investment bank Jefferies. The company’s revenue has been growing briskly as advertisers flock to the ad products that are unique to snapchat. These ad tools look and feel the same as the products consumers use. Advertisers can create their own lenses. Snapchat lets users send messages to one another that disappears within seconds. You have to know your friend user …show more content…

So, you might assume that those they're corresponding with are very, very close friends. Intimate friends. And the app has chosen to share a list of each user's most frequent correspondents with the world, Google Buzz style. “Your profile shows not only the number of snaps you send but also your three 'Best Friends,' which is determined automatically by whom you snap with most frequently," writes Katie Notopoulos at Buzzfeed. "Basically, Snapchat is attempting what sounds like a bad joke about The Worst Idea in Tech: 'Let’s gamify sexting.” Though the snap self-destructs, the person viewing it can still grab a copy by taking a screenshot or by taking a photo with another device. The app tries to prevent the former with a tattletale

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