Swot Analysis Of Lululemon

Selling through Lululemon’s own company network of retail stores as well as online and pop-up stores. Their products are mainly sold through three channels, including direct sales to consumers, retail stores owned by the company, and smaller channels such as wholesale and franchising. A retail store is a channel that keeps in touch with customers and remains active. It plays an important role in brand building and continuous development, and it can also better display its brand culture. In addition, Lululemon launched concept activities such as health clubs, fitness centers and yoga studios, and has enhanced its brand image through wholesalers and other channels.

Other sales avenues include warehouse sales and sales through showrooms and temporary

Companies are often used by bloggers and fans keen on fitness to spread through the major social media on the Internet. This is not only to disseminate corporate culture, but more importantly to spread fitness culture. Lululemon has now established a large number of social media fans and an online fitness community with multiple brand ambassadors, which allows customers to be more loyal to brands. The company also uses bars and restaurants to communicate their brand information to consumers, promote across industries, accumulate consumers, and encourage customers to become an extension of their marketing department. Encourage customers to shoot healthy food and drinks and post it on the web for more people to see. In this way, more people will understand this brand and help the company build a large consumer group.

Lululemon has been trying many different ways to highlight his core competencies and then distinguish them from competitors. The company's strategic sales approach is paired with local entrepreneurs and athletes who are passionate about the community and improve themselves and the surrounding community. Because the company is mainly targeting high-end markets, all Lululemon's main goal is to focus on the quality of the product rather than blindly pursuing the quantity.

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