Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Importance of retailing to the economy
Importance of the retail sector in the country
Importance of the retailing industry
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Importance of retailing to the economy
Introduction
The retail industry is continuously growing. There are many successful companies and entrepreneurs in this industry. One successful entrepreneur is Dennis Wilson, also known as Chip Wilson.
Personal Life
Dennis J. Wilson is a Canadian entrepreneur and philanthropist. He was born on March 3rd, 1956, in Vancouver British Columbia. Currently he resides in Vancouver, British Columbia. He lives with his wife, Shannon Wilson, and 5 children. As a child he was always interested in sports and sewing. His mother had taught him the basics of sewing. His mom and dad were both athletes and they inspired him with the competitive spirit. Wilson did a lot of swimming as a child and spent most of his time at the pool. Wilson earned his bachelors in economics in 1980 from University of Calgary.
Lululemon and Other Retail Companies
Wilson has started many retail companies, foundations and programs. His most known company is Lululemon Athletica, often referred to as Lululemon. Started in 1998, in 16 years the company has become the leading brand in yoga apparel. The business started because female participation in sports increased in those years. The first store was in Kitsilano. It is a small town in Vancouver where Wilson was born and brought up. Originally, Lululemon sold all women sports wear. After the some success, the company launched a subsidiary in 2001 called Fashion Active Lab. This company specialized in yoga clothing. The success of yoga clothing, created a new opportunity for Lululemon. In 2009, they started a new subsidiary called Ivivva Athletica. This company’s target market was girls ages 6 to 12. On July 27, 2007, Lululemon hit the NASDAQ market for public trading under the symbol LULU. On December 10, 2013 Wilson sa...
... middle of paper ...
...ies”. In other words he meant, some women are too fat and that is why the clothing is very transparent and has chain problems. (Strauss, 2013). Although, to a degree it may be true, it has aggravated many women, rights activists and other organizations. Some of his views have also landed him in controversy. Wilson says he named his company Lululemon because he found it funny the way Japanese people say the letter “L”. Wilson also said that he supports child labor in third world countries because it costs him less. These views and quotes have created many controversies for Wilson.
Conclusion
Canadian entrepreneur Dennis Wilson has started a leading brand in the retail industry. He has come across bumps along the way but his skills have helped him overcome the obstacles and become the 11th richest man in Canada and make his company the largest yoga clothing company.
Lot long later. In 1985, Alexander left his job at Sportsgirl and established his own sleepwear label. He named it after himself and with the support of his friends and family, Alexander began sewing pyjamas in his parent’s dining room to sell to local department stores. At one stage, a store cancelled an order of 2000 pairs of pyjamas so Alexander frantically searched for people to buy them. He sent in an advertisement to Cleo that was accepted and published in their magazine and from that one advertisement, Alexander received an additional 6000 orders.
Stempel, Jonathan. "Lululemon Prevails in Lawsuits over Yoga Pants Recall." Chicago Tribune. Chicago Tribune, 04 Apr. 2014. Web. 08 Apr. 2014. .
Lululemon is an athletic company that is in the clothing industry and more specifically in the retail sector of the economy. The clothing industry is a multi-million dollar industry that is devoted to the making and selling products for consumers to wear. Lululemon produces various athletic attire for both men and women including exercise...
This year, Runologie launched their first item of clothes, the Boylan short for men. Francese and his team spent a year working on the design of the pair of shorts. Many prototypes were made and tested by themselves, friends and loyal customers. Two weeks after the launch of the short, they were sold out. Francese was overwhelmed with the positive feedback with the shorts and it made him excited to expand their brand. He told me that the short was more of a lifestyle short, rather than having its sole use for running. “One comment that we got was that someone went swimming in our short which is so cool,” said
Lululemon Athletica, Inc. (Lululemon) is renowned for its technical, high-quality yoga-inspired apparel for women. However, the company is growing beyond this niche market and is therefore altering its competitive strategy. Lululemon utilizes a broad differentiation strategy because its target market is broad and its product line is varied, it stresses product innovation, and its community-based marketing and retail experience sustain its differentiation from competitors.
mother, and Wilson‘s five siblings when Wilson was a young child. His mother worked as a
These individuals come from educated and sophisticated backgrounds and socioeconomically fall within the middle to upper class. This target customer won’t buy new clothing based on the fact that it might be worn out or too old, they buy habitually in order to keep up with the latest trending styles and innovations that money can buy. “Other than their poise and perfect coifs, you can identify members of this gym robot army by their brand of clothing. You’ve seen them at your gym, at the Whole Foods and in line for green juices; they’re the Lululemon ladies and they’re fancy as fuck.” (Blisstree) This consumer segment is also very brand and status orientated, and therefore views and wears Lululemon as a status symbol of high end and high quality, athletic
Lululemon Athletic Inc. (Lululemon) is a retail company that specializes in athletic yoga-inspired apparel for active men and women. This company is headquartered in Canada and was founded in 1998 by Dennis Wilson. Wilson’s passion was technical athletics, which resulted in him opening a studio to design yoga clothing in 2000 in Vancouver. To help pay his rent, Wilson held yoga classes at night when the design studio wasn’t being utilized. By 2011, Lululemon’s yoga apparel was being sold in over 130 stores located throughout Canada, the United States and Australia.
During this interview Wilson was strict when answering questions as well as providing straight answers. The most Wilson divulged with information on was his career starting from the age of thirteen which I found to be intriguing. At first to start off the interview I asked Wilson, “What did you do for a living?” He said, “Survived,” which caused a laugh between the two of us. After that Wilson went
He was born on oct 24 ottawa and died april 15 toronto. his family was not rich but they still traveled. he was in world war II. he lived 1908-1993. In 1963 wilson developed a concept crucial to the plate-tectonics theory. he suggested that the hawaiian and other volcanic island chains may have formed due to the movement of a plate over a stationary “hotspot” in the mantel.
Aldo Shoe Company was founded in 1972 by Aldo Bensadoun, who was a native to France and moved to the United States for collegiate studies. Aldo Shoes originated in Montreal Canada and still is home to its headquarters. Aldo previously known as Aldo Shoe Group began as a group of stores through-out Montreal, and did not open its own store until 1978. The first US retail store did not open until 1990 (The Globe and Mail 2010) a location in Israel open soon after in 1995. Aldo Shoes is now a Global phenomenon. Ironically because Mr. Bensadoun did not want anything to do with the shoe industry which is ironic because he is a fourth generation shoe salesman as stated in an article by Marina Strauss.
What makes a person choose one brand of clothing over another? Is it the price? Or is it the style of the clothing? There are numerous factors that will play a key role in determining who will purchase your products and why they will choose to purchase your product. Kevin Plank, the founder of Under Armour and former captain of the special teams on Maryland University’s football team, would become infuriated at the amount of times he was forced to change his undershirt during games and practices due to how heavy with sweat they would become. He set out to create a shirt that would help keep an athlete cool and dry during intense physical activity. This simple idea would develop into a powerhouse in the sports apparel industry and has broken into the sports equipment industry as well.
Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.
Columbia Sportswear Company (Columbia) is a leader in the competitive active outdoor apparel industry. A company propelled by their differentiation strategy, leveraging innovation, brand equity, and strong marketing in the design, manufacture, and distribution of outdoor apparel. Columbia’s product lines include everything from outerwear and footwear to camping equipment and skiwear. It has grown from a small hat company in the 1930’s into a company with a global strategy and a physical and online presence spanning Asia, Latin America, Africa, and Europe.
Yes, Zappos has developed long-term customer relationship that provide a competitive advantage in the purchase of shoes and their other products in how they continually deliver on their promises and great customer service. Zappos is fully committed to ensuring that their customers are happy and satisfied (Ferrell & Hartline, 2014). Furthermore, Zappos continues to drive the need to retain their unique culture and provide new innovative products. Furthermore, by venturing into new products and services this opens the door for more expanded growth and commitment among its customers. Zappos’ success and innovative business model has caught the attention of many other companies (Ferrell & Hartline, 2014). By building these long standing relationship