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5.5 Importance of Retail Economics
Retailing has a tremendous impact on the economy. It involves high annual sales and employment. Retail involves the selling of goods to end users. While meeting the needs of customers, following are some of the functions performed by a retailer:
Customer Convenience: Perhaps the most important role of bringing the ready to be consumed goods to the doorstep of the consumer is performed by the retail community. Consumers benefit from retailing as retailers perform marketing functions that makes it possible for customers to have access to a broad variety of products and services. Retailing also helps to create place, time and possession utilities. A retailer 's service also helps to build a product 's image. Retailers stock goods and ensure the availability of products and services just when the customer needs them. Convenience
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They store merchandise, mark prices on it, place items on the selling floor and otherwise handle products; usually they pay suppliers for items before selling them to final customers. They complete transactions by using appropriate locations, and timings, credit policies, and other services e.g. delivery. They influence life style of consumers and help people to build their identity in a social setting.
Economic Development: Retailing has great contribution on economic development of a nation. Retailing has become an integral part of our daily lives. A consumer expense on retail goods drives much to the global economy, and the retail industry employs a large number of people. Nations that have enjoyed the greatest economic and social progress have an exciting retail sector. Retailing is one of the most important industries in the world and plays a principal role in economic development of the country. A healthy retail sector’s growth gives speed to economic
Levy, Michael, Barton A. Weitz, and Dhruv Grewal. Retailing Management. ed. New York, NY: McGraw-Hill Education, 2014. Print.
The retail industry is an important indicator for the overall situation of the Canadian economy. Being one of the biggest employers, according to the latest census conducted in 2011, it was ranked first in terms of share of total employment at 11.5%, with more than 1.9 million workers, which clearly demonstrates the strength of the sector.
The ultimate goal is to increase product sales. They have to depend on the customer to reach that goal. Making the customer feel comfortable and encouraging them to buy more goods is a process toward that goal.
Department stores that may want to develop or expand private labels to replace lagging national brands should be aware of the downfalls as well as the benefits.
Over the previous couple of decades, modern business has been evolving rapidly and the retail industry has been no exception. Whereas previously the customers received retail ads and offers from disconnected sources, today retailers are operating a combination of all available retail marketing methods to reach the customer.
help that customer find the product or service that caters to their needs and wants. Along with that,
Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. A "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-users / consumers. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing
The key macroeconomic variable which affect the retail industry are: Economic output, productivity, unemployment/employment, inflation, and budget balances and finance. Economic output is used in terms of short run business fluctuations and long term growth. The Oxford English dictionary defines economic output as “relating to the science of economics; relating to the development and regulation of the material resources of a community or nation” and “that which is produced in an industry or process” (OED Online, 2007)...
In the early 2000s, there was a decline in economic activity in developing countries. Moreover, its repercussions were also felt by developed countries, one of which is the the United States of America experienced an economic state, which showed recessionary qualities. However, in early 2002, there was slow yet positive economic growth, low interest rates, a strong housing market, rising unemployment, uncertain consumer confidence, and concern over consumer confidence. It’s expansion comes in the form of acquisition of EXPO Design Centers, retail shops in urban shops, and international branching, establishing itself in Canada and Mexico, through, yet again, acquisition of existing chains in their respective locations.
Even the slowdown in current global economies could not bring retail sector down as retailers keep seeking for opportunities overseas to avoid challenging economic condition, which make this sector becoming more globalised and competitive. As an heir of an industrial components retailer, I also believe there are bountiful opportunities to grow in this emerging industry. But without deeply and truly understanding in every aspect of retailing, one could not survive in the battle. For this reason, I would like to pursue my education further by studying Master in retail management to obtain knowledge in retailing and hopefully become successful in the field.
As reported by Janow and Guerreiro (1991) that retailers were selling goods and service to the ultimate consumer. At the time they have also provided service in terms of the information sources for customers, and encouraged a need in order to apparel merchandise. In the United States has the retail store about 2 million. Moreover, about these retail stores were approximately 135,000 retail stores that have specialized in apparel and accessories, and about 70,000 retailers have involved apparel and accessories in their selling mix (Frings, 1991).
The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.
The nature of the business of retailing puts retailers at a assumed risk of incurring costs because products are bought with the assumption that consumers will purchase. Additionally there are external factors that may also pose risks such as natural disasters, theft, spoilage and fire. In other circumstances retailers also extends financial credit to customers in the form of credit sales which facilitates the smooth transition from retailers to the marketplace. Retailers are in constant contact with customers which gives them the opportunity to research and study buyer’s behaviour. This involves collecting information about changes in customer preferences, perception and shifts in the demand curve. Through advertising within their stores retailers are able to exhibit and introduce existing and new products to the marketplace. Ultimately retailers are in the business of selling products to customers to achieve their goals of generating
2. Organized Retail: The emergence of organized retail have lead to more variety with ease in browsing, opportunity to compare with different products in a category, one stop destination (entertainment, food and shopping) etc, which is playing an important role in bringing boom in the Indian FMCG market. Currently the modern trade is capturing 5% of the total retail space, which will increase to 10% and 25% in 2010 and 2025 respectively. Also, as the credit card and organized retail trend picks up, people won’t think much while buying and buy more.
People are always going to go shopping. A lot of our effort is just: 'How do we make the retail experience a great one? '” - Philip Green