Thomas, Ryan, “The Right Mix: Brands versus Private Labels,” Apparel, Feb’04, p. 30-33
Overview of Article
Department stores that may want to develop or expand private labels to replace lagging national brands should be aware of the downfalls as well as the benefits.
Private labels increase margins from 6-10% higher than national brands. They also allow for fashion garments to be reproduced the following season if they are still in demand. However, department stores risk opposition from national brands if such private labels create too much competition.
If private labels are to be expanded, they should be of higher quality than the norm. They should also be offered in a wide range of categories, to decrease advertising costs.
Article Summary
Department stores have traditionally used private labels on the selling floor as a way to provide a low-cost alternative to consumers. However, they may be expanding and developing more private labels to replace those national brands that have been falling behind.
Private labels are helpful to department stores because they increase margins. On average, private label margins are 6-10% higher than national brands.
Another benefit of private labels is one not offered by brand manufacturers. If a fashionable garment sells out fast in any particular season, ...
Would it be more profitable for SMC to enter a private-label distribution arrangement with this retail merchandise chain or to continue operations in SMC’s current market niche and wait out other opportunities?
-Store brand name enables product to be accepted and adopted more easily by consumers because of brand recognition
In Herman Melville’s world-renowned tale, Moby Dick, the crew aboard the Pequod sail the seas in order to hunt, capture, and kill a mysteriously terrifying sperm whale named “Moby Dick”. For centuries, humans have used technological advances to protect their elite status in the animal kingdom, at the unfortunate expense of species ignorantly perceived as being too weak or unintelligent to fight back. Moby Dick illuminates one of the most historically cruel instances of selfishly-oriented, industrial engineering: whaling and hunting animals for sport. Humans and animals are the only living creatures with a similar state of consciousness and this cognitive interconnectedness binds the two species together in ways that can only be speculated and
However, on the local level, specialty retailing is defined by independently owned, unique shops that express the personalities of their owners. These small retail outlets -- shoe stores, food stores or book stores -- have become the bedrock of downtown and urban redevelopment across the country.
Prior to taking it, I was unaware that the greatest difference in life expectancy observed between counties in the U.S. was 15 years. I was amazed that simply being born in a different zip code could affect life expectancy so greatly. This profoundly supports the conclusion environment affects health. Health expert Michael Marmot realized that a subway ride from an impoverished African American neighborhood to an affluent white suburb in Washington D.C. saw an average increased life expectancy of a year and a half for every mile traveled, totaling up to twenty years. We cannot control the neighborhood we are born into, and to see that such an uncontrollable factor can affect longevity so greatly in an industrialized nation, like the U.S., is astonishing (“Health equity quiz”, 2008). I was particularly amazed that in west Los Angeles, white neighborhoods have nearly 19 times as much green space as Black and Latino neighborhoods. The white neighborhoods have nearly 31.8 acres of park space for every 1,000 people, while the minority neighborhoods only have 1.7 acres of park space (“Health equity quiz”, 2008). Traveling in Las Vegas, parks can be found in nearly every area. Although there are probably more parks in wealthier areas, we do not see such a great discrepancy in our numbers-- or so it appears. To see that such a heavily populated city, like Los Angeles, treats residents so disproportionately was
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Professor Chris Pelling of UCL wrote The Ancient Olympics. In addition, the author is a member of the UCL Department of Greek and Latin. In this article, the author describe and explain how sports were more than a competition in the ancient Greece. His hypothesis was that sports were a way to get honor and power instead of just competing. It represents more than a simple crown of leaves and olive-branch at the Olympics. It gave power, fame and honor to the athlete and their home city. In addition, they were awarded with many material rewards such as money, and women. For instance, the primary method employed in this research consisted
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... might need exposure cost. Holland and Barrett is currently using corporate branding because it presents every product with same brand name and to have same level of quality products.
In Herman Melville’s world-renowned tale, Moby Dick, the crew aboard the Pequod sail the seas in order to hunt, capture, and kill a mysteriously terrifying sperm whale named “Moby Dick”. For centuries, humans have used technological advances to protect their elite status in the animal kingdom, at the unfortunate expense of species ignorantly perceived as being too weak or unintelligent to fight back. Moby Dick illuminates one of the most historically cruel instances of selfishly-oriented, industrial engineering: whaling and hunting animals for sport. Humans and animals are the only living creatures with a similar state of consciousness and this cognitive interconnectedness binds the two species together in ways that can only be speculated and
Following Poliakoff’s introduction to the ancient combat sports, he proceeds to provide a basic outline to the world of ancient combat sports in a series of sections within the chapter, including: The definition of a ‘combat sport’ and its relation to recreation and training; similarities amongst combat sports, training methods and common practise; the premise of athletic festivals, and the organization of said competition.
According to consumer research conducted by GFM, both consumers and retailers regarded socks as a product category, which was hard for companies to achieve product differentiation. In fact, most companies in this market like Chipman-Union manufactured unbranded socks for private label merchandise, because it was extremely hard to get consumers' brand awareness, and to make them recognize the product features. As a result, there were only two companies which manufactured branded socks : Burlington and Interwoven.
*Problems: How far can management push this branding strategy without undercutting the distinctiveness of each individually branded hotel?
What exactly are sports? The answer to this question is simple. Sports are activities that people utilize to compete with each other and to have fun. Sports have been around since man has been on earth. They keep people active and give them something to do when there is nothing else. There are many types of sports. These involve different materials and rules that one needs to follow in order to complete the objectives. In sports, there are many different aspects to consider. In addition, the contestants have many needs which have to be met in order to perform at the highest level. This essay will skim the surface of detailing facts regarding a small fraction of sports that have been played throughout history.
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