Essay On Bodybuilding. Com

Body sculpting is a fast growing obsession and profession in many parts of today’s self-absorbed world, in which the importance of appearance is overly emphasized. Quickly obtaining muscle, mass, and ultimately reaching ones desired physique becomes hard to do when the standards for a perfectly sculpted body in todays society is becoming harder and harder to achieve. Advertisements using sex appeal rose from 15 to 27 percent in a 20 years period (Pappas). These advertisements constantly push images of photo shopped, unrealistically fit models, pressuring society to aim for unrealistic shapes and sizes. Paralleling the rise in sexy advertisements is the growth of sports products and nutritional supplement vending retail web sites.

Consumers, in any market, look for the fastest, easiest, and cheapest way to obtain their wants and needs. In the bodybuilding market, consumers look for weight loss, weight gain, muscle growth, muscle recovery supplements, energy boosters, and anything else that can result in a speedy body transformation. There are hundreds of brands and thousands of supplements to choose from, making it nearly impossible to have a physical retail store carry and display them all; which is why sites like Bodybuilding.com can be successful.

Founded in 1999 in Boise, Idaho by Ryan R. DeLuca, 21 at the time, Bodybuilding.com is an American online retailer focused on sports supplements, and health and nutrition related products. They ship worldwide, claiming to offer the lowest price, and they have the world’s largest online fitness community, with over 1.5 million members. Bodybuilding.com holds the title of being the world’s number one online supplement store and number one sports nutrition E-Retailer with $420 million...

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...e over ten million customers, providing over 500 brands and thousands of products. For added income, in December of 2012, the company launched their own supplement line taking into account all the positive and negative reviews of existing brand reviews, to create a product consumers like, with the ability to offer lower prices by eliminating the middle man, selling directly from their site. They advertise their personal product line all throughout their site, so that visitors leaving the site without seeing their product are rare. They also provide their own clothing and accessory line, offering customers top of the line products for low prices, which serves as a way to advertise for a profit. Strategically, Bodybuilding.com uses top Youtube.com famous professional and inspirational bodybuilding models, displaying their product on recognizable faces and fit bodies.