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18 advantages and disadvantages of fast food
Advantage of fast food
18 advantages and disadvantages of fast food
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The sole purpose of this report is to present a SWOT analysis of Retail Zoo’s Boost Juice bar’s also known as Boost, and from the analysis, to make recommendations for further future success for Boost. The report is based on multiple sources such as industry reports as well as company reports and boost’s own website and so on. The findings of this report demonstrate that Boost’s performance has been relatively successful since its launch, however through this report there has been some opportunities identified that may further expand the business in the near future, by building new strategic alliances with leading nutrition groups, new food menus to compete with its fast food market and a build on its current options into stores and supermarkets.
Since its launch by retail Zoo in 2000, Boost juice has grown to fill a significant niche in the market for fresh and healthy fast food. Due to the success, Boost juice were able expand into many overseas markets. Boost Juice was able to find a gap in the market, finding a consumer demand for the healthier alternative to the fast food market. Beginning its franchise selling freshly made juices and smoothies, Boost soon became a Market leader and very well known for its fun and healthy culture as well as their delicious drinks. Boost soon realized there was another way to expand their customer range, by introducing their most popular juices into leading supermarkets like Coles and Woolworths as a way of targeting those who were unable to find time to make their way to a juice bar. As well as this, Boost was able to introduce on-the-go snacks in their boost bars as well as supermarkets to complement their healthy drinks. The year 2014 shows great opportunities for Boost Juice to furthe...
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...ing on the current range of drinks to focus on fitness junkies.
-With Australia’s health craze so popular, Boost should use this to their advantage, As well as building new menus and drinks, Boost should also continue to expand with a range for those bulking, cutting and shredding. Developing their own range of gym supplement shakes for those looking for protein, pre-work outs, fat burners and muscle builders. This expansion could be in store and through supermarkets as there is large potential for this idea to help to expand Boost and also join into its competing market of Fast food alternative as well as still providing for a niche.
Works Cited
http://0-clients1.ibisworld.com.au.alpha2.latrobe.edu.au/reports/au/enterprisefull/default.aspx?entid=12820
http://0-clients1.ibisworld.com.au.alpha2.latrobe.edu.au/reports/au/industry/default.aspx?entid=2005
Very few fast food chains have the distinct choice of selling something with a health promotion while on the other hand, being visited by countless thousands of people is a clear sign that society has become more conscious about their health and well-being. Smoothie King promotes in making living a healthier more active lifestyle, delicious and nutritious. Whether trying to lose a few pounds, have energy at the end of the day or simply feel better about your diet, each and every smoothie made is blended for a specific purpose. Tropical Smoothie Cafe’s menu boasts bold, flavorful food and smoothies with a healthy appeal, all made to order from the freshest ingredients. Smoothie King and Tropical Smoothie cater to heathy lifestyles and eating better; however, both have various views based on franchise image, the menu, and customer appeal. I happen to love fresh smoothies and I have become very familiar with the “giants” in the smoothie industry, Smoothie King and Tropical Smoothie.
The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks. In 2006 the estimated value of the total market was £2.77 billion at retail selling price, having grown from 30.7% in 2002 (Key Note, 2007). Innocent Drinks are the markets biggest player with a market share of around 62% , selling in excess of 600,000 drinks every week (Barnett, 2005) The business is currently valued at £100 million. Not only content with being the largest distributor of smoothies the business has branched out to start the selling of "thickies" a yoghurt based drink which promises to be a hugely innovative idea and also water based fruit drinks aimed at children.
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
Energy Bar Overview The energy bar market grew from a grass roots effort focused on the consumer base of performance athletes. These athletes usually obtained products at competitive events that were geared towards the everyday consumer. The build up of this market is attributed to PowerBar, but there was significant contribution from others. PowerBar and the Market PowerBar began as a company seeking to create a performance-enhancing food that marathoners could consume during an energy-draining race.
When she had the opportunity to run a Juice Bar company, she took it as she was passionate about healthy eating and this was promoting that. She wanted to create a unique customer service based on her “love life” philosophy, she wanted everyone to leave Boost Juice feeling “just that little bit better”. Janine studied her local retail department and noticed that there were barely any heathy fast food juices in the Australian market. When Janine learnt this, she realised this is what sets her apart from many other franchises, its healthy and quick. Janine marketed her business by making Boost Juice have a feel good vibe and ensured that everyone was aware that it is a healthy choice they are making by choosing Boost
The Odwalla Juice Company was founded back in 1980 when three friends Greg Steltenpohl, Gerry Percy and Bonnie Bassett started squeezing fresh oranges on a hand juicer. It did not take long for the people of Santa Cruz to start talking about the fresh taste of Odwalla. The company established tremendous brand loyalty and profits were rising 30% per year. Before they knew it, the company that the three friends had built from home was worth more than 90 million dollars (Baker, 1998). The Odwalla juice buzz spread quickly around the increasingly health concious market because of they unique acid based rinsing technique they used. The majority of other companies used a pasteurization method which the Odwalla team argued that pasturization “affected the taste of the juice and was unncecessary” (Melvin, 2011, Pg. 656).
Booster Juice is now a worldwide phenomenon, with over 300 locations dotted all over the world — from one Canadian coast to the other, also including the U.S., Mexico, the Netherlands, India and Brazil. The menu has expanded to include not only Smoothies and Fresh-Squeezed Juices, but also convenient and delicious hot food offerings like fresh-made Panini, Quesadillas and Wraps. Booster Juice offers a variety of promotions each month, some of which currently include free birthday smoothies, a Easter Seals Paper Egg Campaign, which helps raise money for Canadians with disabilities, and a Booster Juice 2 for 1 coupon on select boxes of ‘Post Cereal.’ Booster Juice also provides programs such as fundraising and a school lunch program for children in elementary schools to enjoy. Booster Juice offer several different types of drinks ranging from classic smoothies, freshly squeezed juices, hard-core smoothies, spirit smoothies,
Internal resource is the first consideration that can lead to sustainable competitive advantage and Resource –Based View (RBV) is a theory that usefully helps a firm focus on internal resources (Kraaijenbrink, Spender & Aard, 2010). According to RBV (Valuable, Rare, hard to imitate and non-substitutable), companies have different tangible and intangible resources, these resources can be transformed into unique ability, this special ability cannot flow between firms and rival firms and difficult to reproduce. These unique resources and abilities are the source of enterprise sustainable competitive advantage. In this part, Starbucks and Apple are worth to be analyzed by RBV.
Another important piece of Unilever’s general environment is the sociocultural segment. One of the company’s founding values is understanding and improving consumers’ lives. A major strength of Unilever lies in its ability to anticipate consumer trends and demands and then cater to their needs. For example, market research indicated that nutrition was the number one concern in the United States, Germany, and the United Kingdom, and that weight was the number three concern. The focus of peoples’ attitudes became living healthier lifestyles. To move with the trend Unilever acquired SlimFast. SlimFast was the U.S. market leader in the weight management and nutritional supplement industry, with a 45% market share. The acquisition seemed promising in the beginning. Approximately 94% of SlimFast’s sales were in North America, which presented a huge opportunity to diversify into foreign markets such as Germany and the United Kingdom. Unfortunately the healthy lifestyle that peop...
Another night, another tray, another 12 donuts gone to waste. The current nightly routine at Dunkin Donuts is to throw out the donuts, muffins, and bagels at the end of the night. Sometimes that number is high and we fill multiple large trashcans. Our current system of counting the waste so we know how many to order the next week is a good system, but it is not enough. Every day is different and even though we plan we can still have way too much leftovers. I would like to purpose that instead of throwing away donuts and other salvageable food at the end of the night we donate it to worthy causes such as the Salvation Army, local homeless shelters, and other organizations which may benefit from the donation of such food. I believe that we have
The soda, specialty-coffee and energy drink market is growing bland with the same old choices. It is now time for LIFT to bring those bored consumers into the fold.
. Boost Juice will get more customers if they have somewhere for kids to play whilst the adults get their drinks.
Donkey Coffee and Espresso is a well-known coffee shop brand in Athens, Ohio, which sells fair-trade coffee and food products from local farm on West Washington Street. It has been around for more than 10 years. Donkey’s product mix includes high-quality espresso beverages, chocolate beverages, blended coffee and cream, brewed tea, food items and others. The SWOT analysis will focus on Donkey’s products to understand how their products contribute to success. Internally analyzing Donkey’s strengths and weaknesses helps the company determine their market position, and locating opportunities and threats externally assist to stay ahead of their competitors.