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Marketing plan quizlet
The anatomy of a marketing plan
Marketing plan quizlet
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Water Inc. Marketing Plan
Executive Summary
The LIFT Water concept is a unique caffeine experience designed to appeal to college students and businesspersons looking for an alternative to coffee, sodas and energy drinks. LIFT Water offers a variety of uses and can be manufactured and marketed at a competitive cost.
Marketing Objectives
The plan will create product awareness through internet advertising via websites popular with college students (i.e. MySpace) and billboards on larger campuses. During finals week at the largest campuses in the United States, we will have buy one-get one free promotions. College students spend more time online than watching television.
Products or Services
The soda, specialty-coffee and energy drink market is growing bland with the same old choices. It is now time for LIFT to bring those bored consumers into the fold.
LIFT Water is clear; it looks and tastes just like regular bottled water.
Projected Outcomes
Once LIFT is embraced by the college student market, we will expand marketing to the working world as well, growing our market share and profits. As demand increases, LIFT Water Inc. will open additional production facilities.
Company Description
LIFT Water Inc. is the brainchild of Linda Gulley, created in 2007 to bring the unique benefits of caffeinated bottled water to a thirsty, drowsy world. LIFT water provides one of nature¡¦s most fundamental elements with the added boost of caffeine; the same amount found in a regular cup of coffee. The Company will premiere its LIFT water at locations in and around The Ohio State University¡¦s main campus in Columbus, Ohio.
A socially responsible production facility will be operated and maintained in Columbus, Ohio. LIFT Water Inc. will lease factory space until such time as purchase of the facility is deemed fiscally responsible. Employees will be provided with a generous wage and benefits package to include a stock purchase plan as well as profit-sharing incentives designed to promote company loyalty and high employee morale.
Strategic Focus
Mission/Vision
LIFT Water Inc. is committed to producing high-quality, yet affordable products to consumers and providing a safe and comfortable working environment for its employees. We will reward our shareholders trust by responsibly balancing market expansion while maximizing profitability.
Goals
Non-financial:
Provide the highest-quality beverage possible at a competitive price
Promote social responsibility; recycle scrap water bottles and use recycled plastic in the production of our bottles
We will create and maintain a factory that minimizes waste and negative environmental impact
This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business.
The small drink that promises big energy and alertness without have jitters plays a role in most teenage and adult lives. This 5- Hour Energy’s audience is multitasking, working professionals. The market demand has increased a tremendous amount since the product had hit the store shelves in the year 2004.
In the first article "The Curse of Water Bottles" the author is obviously trying to convince people to stop wasting bottles and recycle. For example "There are solutions like using your own personal water bottle and refilling it" and that would save from buying water bottles, and reduce some of the waste. It also states "Some cities are fining homeowners and businesses for not recycling" so that means even cities are trying to get people to stop wasting water bottles. Companies and/or states have tried putting rewards on the bottles if you return them, as stated "Some states have tried to put a nickel return fee on water bottles like those on soda and other beverages" but it still doesn't work out for everyone, because "grocery
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
My SAS ideas (2012), September 3rd, Voss water in Business- Class, date accessed: April 18th 2014 [Online],
In today’s society it is uncommon to see people walking around without water. Those who carry water with them either have their water in a reusable bottle or have bought bottled water. Bottled water is the more commonly found type of water carried around, reason being that it is easy to just buy a huge pack so that a person can just grab a bottle a go. The problem with bottled water is that more often than not, the bottle does not get recycled, but instead gets thrown into the garbage. The problem with this is that the bottles end up in a landfill. However, in this past year alone American’s used “about 50 billion plastic water bottles” (Ban The Bottle, n.d., Para. 4). Most people do not see the big difference between bottled water and tap
The US Container Recycling Institute estimates that 67 million plastic water bottles are discarded every day, enough plastic water bottles to wrap around the planet 149 times each year. Indeed, plastic water bottles should be banned from use by the public. The usage of water bottles should be suppressed because they are unimaginably dangerous, wasteful, expensive, and rarely recycled.
The Gillette Company's Vision is to build Total Brand Value by innovating to deliver consumer value and customer leadership faster, better and more completely than their competition. This Vision is supported by two fundamental principles that provide the foundation for all of our activities: Organizational Excellence and Core Values.
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During
One solution to expand their market would be to introduce Mountain Man Light through brand extension. By doing so, the new product will be able to appeal to additional beer drinkers who are interested in beer with a lighter taste, fewer calories, but still has great quality. This would also include women, who account for only 19% of the market segment. When pitching his idea to MMBC, Chris’s Mountain Man Light product launch presentation should focus on including a detailed marketing plan that demonstrates how the new, extended product will not only be profitable by taking advantage of the brand’s value and recognition, but also increase awareness of the company’s original product, Mountain Man Lager. When advertising, the new product could further be targeted towards the younger generation of drinkers by creating awareness through online media and social networking sites.
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
Coca-Cola HBC joint value creation teams’ goal is to help to meet the issues related to sustainability which are essential for customers through awareness campaigns and efficiency programs on environmental benefits (Coca-Cola HBC Corporate Social Responsibility Report
charity: water is a nonprofit organization that brings clean and safe water to developing nations. Founder Scott Harrison discovered that 42% of people do not trust charities. Which led to charity: water’s commitment to a trustworthy, transparent fundraising and project accountability model. One hundred percent of public donations directly support clean and safe water. In 2016, $23.9 million in donations funded 3,100 new clean water projects and the installation of remote sensors to monitor wells. A separate group of donors called “The Well” provide finances for all operational costs. In 2016, $10.7 million was raised to fund events, travel expenses, staff salaries, credit card charges, rent and utilities, office equipment, professional fees, and marketing.
Being convenient enough for everyday use and even tasting better to some, plastic bottles are a popular way of consuming beverages. They are convenient and to some people, can even taste better. However, the process of manufacturing and transporting the millions of bottles produced is detrimental to the environment. Continued use of plastic bottles could exponentially hurt the planet.
Have you ever wonder what can you do about the bottles and cans you find around you? People that doesn?t care about the world being clean is littering the place. It makes things very difficult to put up for. Recycling cans and bottles can help save the earth form waste and trash buildup and can make new things. I think that recycling should be mandatory and there should be recycling cans in various locations at school and everywhere else.