Charity Water Nonprofit Organization

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charity: water is a nonprofit organization that brings clean and safe water to developing nations. Founder Scott Harrison discovered that 42% of people do not trust charities. Which led to charity: water’s commitment to a trustworthy, transparent fundraising and project accountability model. One hundred percent of public donations directly support clean and safe water. In 2016, $23.9 million in donations funded 3,100 new clean water projects and the installation of remote sensors to monitor wells. A separate group of donors called “The Well” provide finances for all operational costs. In 2016, $10.7 million was raised to fund events, travel expenses, staff salaries, credit card charges, rent and utilities, office equipment, professional fees, and marketing. …show more content…

PR is occasionally outsourced through Derris, a New York-based PR agency. charity: water spent $856,000 on events and marketing in 2016. However, charity: water has taken a nontraditional PR route most frequently. In previous years, the organization spent no money on PR. The September Birthday Campaign and films were their primary method of building awareness. In more recent years, charity: water has invested more towards PR and marketing. The organization produces heart-warming films and utilizes social media. They send updates and media requests via email rather than press releases. They host a gala at the Metropolitan Art Museum in New York City. charity: water sustains brand partners such as Saks Fifth Avenue, Emergen C, Caterpillar and more. They routinely report on water projects to their supporters. News broadcasters continuously express positivity towards charity: water, due to their generosity and enormous

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