The Five Hour Energy Supply
The small drink that promises big energy and alertness without have jitters plays a role in most teenage and adult lives. This 5- Hour Energy’s audience is multitasking, working professionals. The market demand has increased a tremendous amount since the product had hit the store shelves in the year 2004.
Each bottle contains high doses of vitamin B, caffeine, and energy blend. "This is a no-nonsense drink," Sperber said. "It is not a fashion statement. It doesn't have a cool name; it is just a simple grab-and-go product to help busy adults when they can't afford a letdown." Each 2- ounce bottle contains zero grams of sugar, about the same amount of caffeine as in a small coffee, and 4 calories. This drink also contains about a dozen ingredients that have been broken down into vitamin B, and the manufacturer lists it as the “energy blend.” The text of this energy drink implies that it can be drunk within seconds. When the need for an extra boost you don’t want to wait, it’s easy and fast. It will make the body feel more energetic, and the shot only takes seconds to drink, so it will be able to get into the system faster to boost the energy level. Feel it in minutes!! In a few minutes the 5- Hour Energy shot will boost your energy, help you bring back the bright and alert the feeling for the need of power throughout the day. Last for hours!! The 5-Hour Energy can help the body feel awake and alert for a good amount of time throughout the days. This shot won’t make the body feel jacked up and this is because it gives you the smooth energy that lasts for the time being. It will wear off gradually, but not with a sudden crash, and this is because this shot is sugar free.
Different from en...
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...nning. The logos that are on this little shot grab the attention with the label saying,
Hour of energy now*
No crash later
Sugar free
0 net carbs
Feel it in minutes. Lasts for hours
Not forgetting that the font of 5-hour ENERGY is much larger than the rest of the fonts on the labels. This shot is an easy target for teenagers and young adults because it’s easy to grab it from the shelves and take it within minutes, and it is known to work in minutes to keep you active and energized for five hours.
The 5-hour Energy drink is a drink that catches young adults and teens. By targeting the audience this ad/commerical catches the eyes because of the shot lables of how fast this product works and how is to be taken, and why have a good energy boost within 5 hours and the good idea of the amount of calories within this product.
Works Cited
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I also predict that due to consumption of caffeine present in the energy drink, it would take longer for the pulse rate to return to its regular resting levels after physical activity. This is because the caffeine causes increased levels of cAMP and simultaneously allows the cAMP to stay active for longer. The increased levels of cAMP result in an increased level of ATP leading to an increase in pulse rate.
Monster Energy Drink Target Audience And Company Objectives Because the energy drink is still part of a new and developing industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, “hip” part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumers. This shows that even initially energy drinks were directed at a select crowd, a group of people with specific interests. Although the consumer base for energy drinks has now expanded beyond that of simply athletes, the target market is still more particular than in other industries. When thinking about the energy drink target market, it is important to consider who is most receptive to the purported effects of the beverages.
An energy shot works similar to an energy drink, with the caffeine content being comparable to a cup of coffee. A leading energy shot that is in the market today is called 5 Hour Energy. This 2 ounce beverage (also avail in extra strength) is considered to be more beneficial when consumed in comparison to drinking a full energy drink of 8-16oz or more.
I think the author supports this claim, because the author gives facts about the energy drinks, and studies the drinks, and also gives the ingredients and tells what’s all in the ingredients for the drink. The ingredients are Taurine, Lipovitan D, Glucuronolactone, and Vitamin B12.
The post purchase behaviour of a Monster Energy drink consumer depends on their satisfaction or dissatisfaction of the product or company itself. For instance, customers new and old, who have already tried Monster Energy drinks and are satisfied with it (i.e. quality/taste) will in ...
PowerBar began as a company seeking to create a performance-enhancing food that marathoners could consume during an energy-draining race. Initially, the product was marketed and distributed at bike shops and events where running and biking were the competition medium. As this new category began to expand, new entrants began to enter the market. These new entrants began to segment the food bar market into several categories. The primary consumers of the food bar market can be separated into three major segments: energy bars, sports bars, and weight loss bars.
A new type of drink, Neuro, has been created. The Neuro drink serves different functions, and comes in multiple flavors (Caffeine). Although not proven, the various function drinks have labels that claim to perform specific tasks (Jarrett). For example, on the Neuro Sonic drink, the bottle states one will “stay energized, focused, alert” after drinking it (Jarrett). These multi purpose drinks are beneficial, for they may genuinely operate like the company claims they do. Nevertheless, even if the drinks do not contain ingredients that properly carry out the claimed functions, it promotes people to believe that they are drinking something that benefits them; furthermore, similar to the placebo effect, it may even allow the consumer’s brain to believe that the drinks
Based on the website cspinet.org which is the Center for Science in the Public Interest publish on June 25, 2014 said that in documents obtained from the Food and Drug Administration show that since 2004, a total of 33 deaths have now been linked to energy drinks. Of those, 22 deaths have been linked to 5-Hour Energy, 11 deaths have been linked to Monster, and one death, a first, has been linked to Rockstar
If the patient is taking Monster energy, a popular energy drink today, with 160mg caffeine, three times a day, he will exceed the recommended 400mg limit that appears to be safe for a healthy adult (Bordeaux & Lieberman, 2014). Heavy Caffeine has been shown to trigger anxiety, panic attacks, coronary events, and arrhythmic events (Bordeaux & Lieberman, 2014). If the patient has developed a dependence on caffeine, It behooves the patient not to completely stop caffeine intake, incase of withdrawal, instead cutting back to an appropriate level and eventually stopping over a period of time if symptoms
Stroll into any high school or college and one will definitely find energy drinks. Energy drinks are served in tall cans with garish designs and slogans designed to catch the attention of children and teenagers. But what are they? Commercials will tell people that just by drinking them, they can stay up all night, ace a test, score with a girl, and be happy. Some have even said to give you superpowers. According to the advertising campaigns, energy drinks are equivalent to omnipotence in a can. But are energy drinks all they claim to be? The simple answer is no. Often energy drinks turn out to be more than just sugar and caffeine which makes energy drinks dangerous. Energy drinks cause negative side effects, such as heart problems and obesity in young americans, and therefore should have a legal drinking age of 18.
“The term energy drink refers to a beverage that contains caffeine in a combination with other ingredients such as taurine, guarana, and B vitamins, and that
Energy drinks are beverages that have added caffeine. The number of caffeine in energy drinks can vary widely, and generally the labels on the drinks don’t provide you with the actual quantity of caffeine in them. Energy drinks may also contain sugars, vitamins, herbs, and supplements. Companies that create energy drinks claim that the drinks will increase alertness and improve physical and mental performance. This has helped make the drinks popular with American teens and young adults. There is limited information showing that energy drinks may temporarily improve alertness and physical endurance. There’s not enough proof to point out that they enhance strength or power. However, what we do know is that energy drinks could be dangerous because
Bennett Alan, Bealer Bonnie (2002). The World of Caffeine: The Science and Culture of the World’s most Popular Drug
Energy drinks caffeine as their main ingredient, to basically to boost the energy and provide such adrenaline, just a couple of minutes after drinking, that would then last for a couple of hours depending on how much consumed. According to the president of Family Medicine Residency in Idaho, Dr. Ted Epperly, energy drinks make people more anxious because it increases the cognitive thinking. So that would mean when people feel pressured, they would then get more nervous and irritated depending on the situation. Since it contains caffeine, it could definitely interfere with a person’s sleeping
• Bealer, Bonnie K., and Bennet A. Weinberg. The World of Caffeine: The Science and Culture of the World's Most Popular Drug. New York: Routledge, 2002. 208-212.