Boost Juice Case Study

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1. Boost Juice needs a delivery service so they can reach many more people, such as the elderly. Elderly people cannot always get around, therefore it’s a lot easier for them if they don’t have to go out to get their drink. This option will also benefit Boost Juice, they will be able to reach a wider variety of people, and therefore they will earn a much more money in the long run.
2. Boost Juice needs a playground. Parents may not always want to take their kids into the shop to buy their drinks. If Boost Juice builds playgrounds, it would be much easier for the adults. This option will also benefit Boost Juice, because they will get more customers, and therefore over a period of time, they will earn more money and have happier customers.
HOME DELIVERY:
. Older people who cannot get around much benefit off getting their drinks without having to go out.
. People who are busy and don’t have the time to go out will get to have a Boost Juice anyway.
. Boost Juice will get more money in the long run, being able to reach many more people.
KIDS PLAYGROUND:
. Boost Juice will get more customers if they have somewhere for kids to play whilst the adults get their drinks.
. They will earn more money because they will get more customers.
. Boost Juice’s customers will be happier because they don’t have to take their kids …show more content…

The target market mainly targets young and youthful people, as well as people who have an active or moving lifestyle. Kids are usually very active and are youthful people, so a playground clearly addresses the target market. The business will respond to this opportunity by incorporating playgrounds in their future stores. Boost Juice will get more customers if they have somewhere for the kids to play whilst the parents buy drinks, they will earn more money because of the increase in customers, Boost Juice’s customers will be happier because they don’t have to take their kids in with

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