Boost Juice Essay

Boost Juice is a fresh fruit and smoothie bar that was founded by Janine Allis in 2000, Janine was on a trip to the US in 1999 when she noticed that the fruit and smoothie category was on the rise and that there was nothing like this in Australia yet. Janine took advantage of this idea and decided to create her own Juice Bar in Australia. Janine opened the first Boost Juice in Adelaide where she ran the business herself, from taking orders to making the drinks. Boost Juice became very popular and is now a nation wide brand and has also expanded to other countries also making this company operating the most juice bars in the world. Boost Juice had made over two billion dollars in global sales delivering fresh juice and smoothies in 17 countries.

Janine had a passion for a healthy lifestyle diet and had been wanting to open her own business for a while but just could not find the right idea.

When she had the opportunity to run a Juice Bar company, she took it as she was passionate about healthy eating and this was promoting that. She wanted to create a unique customer service based on her “love life” philosophy, she wanted everyone to leave Boost Juice feeling “just that little bit better”. Janine studied her local retail department and noticed that there were barely any heathy fast food juices in the Australian market. When Janine learnt this, she realised this is what sets her apart from many other franchises, its healthy and quick. Janine marketed her business by making Boost Juice have a feel good vibe and ensured that everyone was aware that it is a healthy choice they are making by choosing Boost

Juice.

As Janine’s business grew, she made sure that all her employees were positive and had the same attitude she did for this company. Janine says the secret to Boosts Success is that “Boost has a can-do attitude. We don’t believe in the word ‘try’ because that means I’ll give myself permission not to succeed. You don’t try, you just do it.” This is what Janine looked for in her employees to ensure that all customers got the same positive and enthusiastic treatment and that everyone wanted the business to grow more and gain more success. Janine believed that if you hired people who didn't have the attitude she expected, it could destroy the company as the wrong reputation can be associated with your brand. She wanted her passion and love for a healthy love style and fresh juice and smoothies to be spread among her employees and to the customers.

Through her franchise and passion for a healthy lifestyle, Janine now has a net worth of $66 million dollars. Boost now has over 350 stores operating in 17 countries and on average is growing by 20 countries and 30 stores a year.