The Sampling Strategy: Jimmy Johns's Advertising Campaign

The sampling strategy was a huge success. Free samples of the subs were given out to people for them to taste it. The shop’s name was also being brought to the attention of passersby. All the advertisement that Jimmy Johns does has its name and logo in it. This is to promote awareness. Another thing that made the sub shop so successful was the culture that the owner created. He had a sense of humor and made sure that all the ads shared the same hilariousness. All the colors and signs in the stores are part of the funny environment of Jimmy Johns. The delivery system is a huge part of the company. The sandwiches will be delivered with any form of transportation available. The company refuses to offer discounts or coupons because they use all their revenue to make sure that the ingredients are the best they can be.

This creates a bond of trust and reliability between the customers and the company.

I think the advertising and sampling are the most effective out of the four. The way Jimmy Johns advertises is very different from other companies. They make them really funny and creates a new “community.” The poems shown in the video were very eye-catching and has a quirky twist to it. The “community” is very similar to that of Harley-Davidson’s lifestyle which was created and sold in addition to their motorcycles. The other part of the ads and commercials is that the sandwiches they make seem funnier. The product is almost thought of better than those of other sub shops because of the way they are promoted through advertising. I think sampling is very important in the food industry. No one likes to buy a lunch and end up hating it. Providing small samples will allow people to taste them first before spending all the money to buy a full

sub.
The Toledo Mud Hens is a very successful baseball minor league team. They focus a lot on marketing. Because this is only minor league baseball, the fans that come to cheer the teams on are not as concerned about seeing famous all-star players or winning the championships. The ticket costs are affordable for families that want to get out of the house and spend time together. They are able to attract customers the way ice skating rinks and the movies do because the ball games have become more known for their social atmospheres. There are many products in addition to the baseball game that are sold at their Fifth Third Stadium. Foods and drinks are available as well as picnic tables to eat at while still able to see the game. The main focus for the marketing staff at the stadium is to make sure that the best experience is created for the customers – it is all about the receivers. Most of the marketing has become direct marketing. News stories are in the papers or on television after almost every game, which is free advertising. Selling more pre-sold tickets is important because business can be guaranteed. The managing and marketing staff can use the sales to help them predict the future. Tickets on the day of the game will be more expensive, and not everyone wants to pay a higher price. Instead, they might just not go to the game at all. A customer has been lost. In order to promote tickets to be bought before the game, pocket schedules are available for free. The game dates and opponents are all labeled, so the customers can plan which games they want to see. Other things like group package or season ticket plan flyers are mailed to local residents. Special offers like a free gift for ordering tickets before a certain time can also increase the number of pre-sold tickets. The Toledo Mud Hens have a great marketing team.