Clif Bar Essay

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Clif Bar is a company established in Emeryville, California. They concentrate on making healthy and organic snacks and drinks for people who like adventure. The most popular snack they sell is the original Clif bar which anyone can easily grab and eat from individuals who are bike riding 150 miles to those who are hiking in their neighborhood walk trail. The original Clif bar is said to give consumers enough energy to keep up with any adventure. With two websites one to discover their products (clifbar.com) and the other website to purchase their products (clifbarstore.com). Both websites are easy to navigate, their structure is similar in which the content is on the left side and pictures take up most of the space. The pictures are links to …show more content…

Starting with the product Clif Bar expanded its original energy bar into other products to fulfill customers’ needs and wants. They made Luna Bar for women, ZBar for children, and for those who want more energy they created Clif Shot to easily drink a small amount of energy on the go. Clif Bar promotes their products by sponsoring events; their latest event they sponsored was the 2016 Boston Marathon. Giving racers who need energy free samples to encourage them to finish the race. The prices for their products are relatively higher than their competitors due to their natural/ organic ingredients. But customers are willing to pay an extra dollar for quality ingredients. The places Clif Bar is available are Australia, Belgium, Japan, Italy, Portugal, and Spain just to name a few. The people in Clif Bar believe in their product. They are adventure goers who love to hike and be in the outdoors. They believe energy should be natural just like the great outdoors and that organic is the way to go. The process for Clif Bar is they distribute their products to local stores (Albertson’s, Ralphs, Vons, Target, and Walmart) they also sell them direct on their online store (clifbarstore.com). Physical evidence for Clif Bar is portrayed as an energy bar for active people. The website illustrates people on bikes, hiking, and running being happy and focused on their activities. All the factors of the marketing mix for Clif Bar revolve on their simple natural ingredients targeting active people on the

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