Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you're selling, how it'll help them, and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients, remarkable service, and amazing flavor, nutrients and variety. Jamba Juice is a company that follows on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers' fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars, preservatives, or artificial flavors. The company's main goal is to augment the daily experience of its customers, its community, and its team members through the life-nourishing qualities of fruits and vegetables.
The main marketing issues for Jamba or any other company are social, economic, technological, competitive, and regulatory when compared with a environmental scan of the United States of America. If a Juice Club were to be open near the University Of Massachusetts Lowell, an environmental scan would prove to be useful. The strengths could be the college environment since they seem to have expendable income to use. However, the area around the university tends to be a more situated around the middleclass income. The college student is an ever transient demo since they are only here for about 4 years. College students are also not here all year long so they are not truly your long-term customers, especially because they only have four years to spend at the university. The people who live around the school would be considered the main customer base.
Also, a juice bar is a trend-based business, so one should consider whether or not a college area is a trend-setting environment. Considering the economic downturn we are in right now, does it truly make a Juice Bar a necessity? For example, you would assume that the consumers are going to save their money to buy lettuce and milk, rather than spen...
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be to conduct marketing research to find out if this is something people around campus and the surrounding area would want. The product should then be promoted by setting up a booth in the university center or near the food court and give out product samples. A survey could follow, as a way to find out the opinions of the new potential customers. The company must also ask themselves if everyone will succumb to the health craze, or if they will be directed toward coffee shops. They also have to look at coke, pepsi, milk, beer, liquor, etc., because those are all indirect competition for Jamba Juice. Not everybody likes Juice, so if Jamba Juice provided other beverage options and snack foods like power bars or muffins, they would probably make a much higher profit. To establish itself from other juice bars in the area or the bars that might follow, Jamba Juice needs to differentiate themselves using many promotional strategies, such as, store atmosphere, coupons or giveaways, good quality, good products and flavors, etc. By incorporating all of these strategies, Jamba Juices has a much higher chance of becoming a success.
...College students are the next generation of food consumers just starting to purchase and prepare their own food, setting purchasing habits that will follow them into their lives as they start their own careers. These habits will shape what food is in demand, and therefore what food is produced. Not only do college students hold financial power over the future economy, but they must make the decision of whether to become the next unhealthy generation, that will also indoctrinate their children to accept the level of food quality that is currently labeled as junk food as a standard level quality of food.
This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business.
In this report I shall be looking at data compiled on the client and using this data I will analyse the market potential and demand for "health drinks" within the United Kingdom. Also I will consider whether it is viable to expand and develop the brand within the market whilst maintaining the socially responsible attitude of the company, in conjunction with the growing health trends and the client's ethical product production.
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
Innocent is a well-established smoothie and health food company in its home market of the UK and has had success in moving into various markets in the European Union. With the added partnership with global brand Coca-Cola, it could be said that Innocent is in prime position to begin its expansion into new markets globally. This report will note the benefits and potential risks of entering the chosen market of Japan based on research and theoretical analysis.
Another issue which needs to be addressed is to Build the Brand Equity of the company: The company is very small and not figure among the top players in the industry. It had never invested on any marketing expenditure to promote itself and just relied on word of mouth. The company had published some flyers and a brochure recently and also started providing refrigerators with the name Shimla Dairy highlighted to stores which most of the big players were practicing it ever since.
The characters posses a multitude of traits, some of them common to all of them. Pride is especially prevalent. This characteristic seems to be the major tragic flaw or hamartia that eventually causes the downfall. Oedipus exhibits a vast amount of pride, which seems to border on sheer arrogance. This is demonstrated in the beginning of the play where he states, "I, Oedipus, whose name is known afar."(p. 25). This is reinforced by the priest's replies of, "Oedipus great and glorious,"(p.26) and, "O greatest of men."(p.26). Therefore it may be concluded that Oedipus obviously posses a large amount of pride. Antigone, daughter and sister of Oedipus also posses the same trait. Creon acknowledges this when he says, "This girl's proud spirit,"(p.139) and Antigone confirms this with her grand speech to Creon, where she states, "I knew that I should have to die... living in daily torment as I do, who would not be glad to die?" (p.138). Thus the pri...
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
In the stories The Iliad and Oedipus Rex, Oedipus and Achilles exemplified the portrayal of how a personal characters' fate may lay in their own hands. The egotistical mindset Oedipus held triggered one of the most tragic turns in his future, resembling Achilles. As for his excess pride, it resulted in the loss of his good friend Patroclus.
...Lindsey. “The Rippling Effects of Random Acts of Kindness: Giving, Growing, and Gaining. ”Just another we blog. Sites.psu.edu., n.d. Web. 16 October. 2013.
I have experienced crisis and a lot of pain that had a profound effect on me, after a process of soul searching I have decided the best use of the skills that I have acquired which satisfied a need to give back to my community. I therefore have chosen to become a social worker. While traveling around the world I found that I am capable of dealing calmly, sensitively and supportively with people in fraught and stressful situations. With this in mind I believe that a MSW would best suit. me as it would allow me to use those skills in order to help and support people. My goal is to continue on to post graduate studies at which point I would like to specialize in health and mental health issues that are faced by military veterans while understanding the policies that impact the military, veterans and service
If one person holds the door open for somebody else, basically, the receiver of the kind act is benefitting by not having to open the door. Although the example sounds very simple, the act is still helping somebody. If people did not hold the door open in the modern day society, the combined amount of times one would have to open the door would be significant. Secondly, showing kindness builds character. If somebody shows kindness, the people around would start to see the type of person the giver is. Good character is very important in life, and it will earn somebody a lot in life. On the third hand, there is always an opportunity to show kindness. Showing kindness every day is a very good habit to develop, and it would start to make somebody a better person. Every act of kindness will benefit others, and kindness is a great way to bring people
Kindness is the key to most everything. Being kind means taking the high road, even when someone has wronged you. It means serving other people, even under inconvenient circumstances.It involves looking for the good in others, and even helping them to see the good in themselves. Kindness is spreading happiness to make other’s day better and by making them smile. Kindness is defending those who are picked on by others, sitting by those who are lonely, and saying hi to someone in the hall. Kindness is being someone who wants to build up those around them.
There is no denying that Mecca-Cola is a political product. Commercially, it’s capitalizing on the growing anti-American sentiment. The interesting part, which probably no one has ever done before, is the fact that the founder is making a political statement as well as embracing others with the same attitude through a consumer product. At some level it looks ironic that an anti-American movement takes form in the very byproduct of American culture; however, this is also saying that not all about America is bad. It’s not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide conscience to its consumers, to provide meaning in consumerism (“buvez engagé”).
Coca-Cola Company is the leading soft drink and beverage company across the globe that has constantly achieved tremendous success and profitability throughout its operations. The company’s success and profitability throughout the years can be attributed to effective management strategies of its business operations. This has contributed to a strong reputation that has not only attracted a huge customer base but also resulted in enhanced performance. The success and profitability can also be attributed to diversification of its products and provision of excellent customer service. However, the company has experienced significant challenges in the recent past that has forced its former executive to