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Media representation on gender
Media representation on gender
Media representation on gender
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Chase Conner
Mrs.Clyncke
English 111
9 April 2014
Smearing Beauty and Photoshopped Bodies
In every magazine and on every page there is another source of depression, another reason to skip a meal or two or a reason to be self-conscious. In present society people are overly focused and determined on the perfect body that both the fashion and advertising industry portray and promote. Through diction, pictures and celebrities presented they are trying to convey a message to their viewers that is “suppose” to be used as a source of motivation and determination. The message they are truly conveying is self-conscious thoughts, depression, and the promotion of eating disorders. It is estimated that millions of people struggle with depression, anxiety, and low self-esteem; concentrated on dissatisfaction with their body image (Ballaro). The advertisement and fashion industry are conveying a message that creates an internal battle for their viewers, though they should be creating a fire in their viewers that provides motivation to be healthier, take better care of themselves and a source of inspiration for style.
According to Beverly Ballaro, the combination of two trends, the technology-enabled media saturation of the American public, and the promotion by this media of highly unattainable body types, is largely responsible for an epidemic of body image pathologies afflicting American girls and women, as well as an increasing number of boys and men. She also mentions that the media has given certain images for each gender. Generally, for females the body image is extremely thin, and there is an emphasis on large breasts and for males, tall, slender, muscular and toned. For both genders, the most valued and appreciated appearance i...
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...ese images but it is awareness that society should be promoting. In 2009 in Europe, French Parliament member Valerie Boyer suggested that all published images that are digitally enhanced - including advertisements - come with a warning label that reads, “Retouched photograph aimed at changing a person’s physical appearance.” If they fail to do so they will be fined up to 50 percent of the cost of the publicity campaign in question. America should be creating a proactive movement that will bring teens and adults in society up to par on what is going and informing them of how they can change how they view their images. Like cigarettes, advertisements with false images should be given a warning label. Essentially, these industries should be creating an encouraging message to their viewers to provide a healthier outlook about size, beauty, and weight.
In recent years, sociologists, psychologists, and medical experts have gone to great lengths about the growing problem of body image. This literature review examines the sociological impact of media-induced body image on women, specifically women under the age of 18. Although most individuals make light of the ideal body image most will agree that today’s pop-culture is inherently hurting the youth by representing false images and unhealthy habits. The paper compares the media-induced ideal body image with significant role models of today’s youth and the surrounding historical icons of pop-culture while exploring various sociological perspectives surrounding this issue.
The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
Beauty is in the eye of the beholder. In our society today, people would rather see what celebrities are up to than what is going on with our health plan. Watching the news makes us aware of the latest trend, new gadget, who’s in rehab, or who has an eating disorder. In the eyes of society, women like Eva Longoria, Kim Kardashian, and Megan Fox are the epitome of perfection. What girl wouldn’t want to look like them? Unfortunately, this includes most of the girls in the US. Through TV shows, commercials, magazines or any form of advertising, the media enforces a certain body type which women emulate. The media has created a puissant social system where everyone must obtain a thin waist and large breasts. As a society, we are so image obsessed with the approval of being thin and disapproval of being overweight, that it is affecting the health of most women. Women much rather try to fit the social acceptance of being thin by focusing on unrealistic body images which causes them to have lower self esteem and are more likely to fall prey to eating disorders, The media has a dangerous influence on the women’s health in the United States.
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
Body image, according to Webster’s dictionary is a subjective picture of one’s own physical appearance established both by self-observation and by noting the reactions of others. Body image refers to people’s judgment about their own bodies and it is molded as people compare themselves to others. Since people are exposed to numerous media images, these media images become the foundation for some of these comparisons. When people’s judgment tell them that their bodies are subpar, they can suffer from low self-esteem, can become depressed or develop mental or eating disorders.
Imagine looking in the mirror and seeing yourself as an ugly deformed human being. You spend hours a day trying to do your make up. You are constantly looking in the mirror to see if you look ok. You are unable to leave your house in fear that others will judge and embarrass you because of your ugliness. You are depressed, and have no feelings of hope. For many with Body Dysmorphic Disorder (BDD) this nightmare is a torturous reality. This is why Body Dysmorphic Disorder needs to be made aware. People with BDD should not be seen as individuals that are overly self-conscious, but as people with a serious illness because it puts them in a constant state of fear and anxiety with negative consequences such as self-harm and death if untreated.
Step out into the everyday world as an average American and you will witness an entanglement of varied body size, and shape. Now, enter the world of the media, a world in which you are formally introduced to high fashion, where flashing lights, money, glamour and riches crash around you, satiating every crevice of your being. Here, you will find two unified body types, divided into two categories of shape in women; thin, and thick. Naturally, any woman who wishes to someday strut down the catwalk in Zac Posen, or pose in Marie Claire wearing Dolce and Cabana must have a body that fits one of these required molds, right? It is a well-known reality that many women who cannot reach by healthy means, or do not already have, the desired body type for fashion industries, will develop an eating disorder to starve their way into the position. However, most fail to address the issue of obesity that curdles on the other end of the physical spectrum; the plus size modeling industry. This statement not only boils the blood of millions of American Women, but begs the question: If extremely thin models promote eating disorders, should we prohibit advertisers, especially those in fashion, from using plus size models, as they may promote obesity? To put it simply, no. Plus size models do not promote obesity because they only provide thicker, much larger women, confidence and appreciation for their body without pressuring them to take unhealthy means to shed pounds; they do not encourage overeating and lack of exercise.
We spend an unnecessary amount of time trying to perfect our physical appearance: we are filled with disgust towards our imperfections and chose to conceal them through unnatural techniques. Why are we ashamed of our flaws—something that is natural?
Have you ever felt you needed to lose weight because of pressure put on you by the ideals created by the fashion industry? People often feel inferior to models because of the contrast between their bodies and the models and pressures on society make them feel they must look like models. Currently the standard set by the fashion industry is to be thin; for some people thinness to this extent isn’t easily attainable causing people to adapt unhealthy dietary habits. Pressures from the fashion industry promote eating disorders. This is because the fashion industry largely influence what is beautiful in society.
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
Almost everywhere a person looks, they are bombarded with pictures and advertisements. Whether one is simply glancing at a magazine while waiting in line at a store, or just watching commercials on television, advertisements can be seen everywhere. It is quite evident, by looking at the thin waisted and skinny pictures of young women, what the media considers to be the ideal body figure. The perception of the ideal body type that society has produced, plays a huge role in our country’s obsession with thinness and appearance. The United States’ obsessions exhibiting slim, thin models as beautiful, gives a distorted impression leaving many young women the wrong idea about beauty and body image.
Selena Calvillo Professor Pocklington November 12, 2014 Mirror, Mirror, On the Wall: Who’s the skinniest of them all? Have you ever looked in a mirror and didn’t like what you see? The person staring right back at you is yourself. You begin to analyze your body by picking out the flaws you see and describe the negative aspects of yourself out-loud. All the images that run through your mind are people you’ve seen in advertisements, commercials, movies, and televised events that have all affected your view of an “ideal” body image.
Women and girls seem to be more affected by the mass media than do men and boys. Females frequently compare themselves to others, finding the negative rather than looking at the positive aspects of their own body. The media’s portrayal of the ideal body type impacts the female population far more than males, however, it is not only the mass media that affects women, but also influence of male population has on the female silhouette too.
What I Knew It was a warm afternoon in the summer of 2013. I was laying on my bed, scrolling through Instagram, when I saw the first progress picture of my mother. Her body had shockingly transformed since I had last seen her a few months prior.
Graydon, Shari. “How the Media Keeps us Hung Up on Body Image.” Herizons Summer. 2008: