Rawlings Sporting Goods Company Case Study

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Recommended: The beginning of baseball

In 1864, Nemislo Guillot brought the first bat and baseball to Cuba. The island quickly adopted the sport and everyone became eager about creating a team. Nemislo Guillot with the help of his brothers, created the first baseball team called, Habana Base Ball Club in 1868. In 1878 the Cuban League was founded and consisted of three teams, Almendares, Habana and Matanzas. Today, baseball has become one of the most popular and played sport in Cuba. Due to the fact that baseball is already a well-known sport in Cuba, Rawlings should have no trouble entering this market.

Rawlings Sporting Goods Company, Inc. is a supplier of sports equipment and team uniforms in the United States. They manufacture and market their products to professional athletes, national teams, and other sports leagues worldwide. Rawlings products are …show more content…

They manufacture and supply a diversity of products for sports like golf, softball, basketball, soccer, baseball, golf and much more.
• Weakness: The Company need to spend more time figuring out how to positively motivate their employees due to the fact that they are the reason why customers remain satisfied. In addition, customers are always looking to buy quality products at a cheaper price but the problem with Wilson is their products are on the pricey side. If this pattern continues, Mizuno is at risk of losing a large number of their employees, which ultimately will create an imbalance in the company. In addition, Mizuno isn’t a well-known brand in the sporting industry, making them less popular.
• Opportunities: By expanding into new markets, Wilson will be able to increase profits and attract new customers. By expanding they can increase their global presence within the sporting good industry.
• Threats: As I mentioned before, they have strong competitors such as Rawlings and Louisville Slugger who are both interested in maximizing their

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