Vals Survey

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Recommended: Women in male dominated careers

“Visualization is enabled and mediated through technology” (pg.179). With different apps you can download on your mobile phone to share pictures or contexts, it is easier for media to spread around to people of all ages. Reproduction of original images is also easier to do now because with the click of your side buttons on your phone you can own it. Like what Walter Benjamin said in his essay The Work of Art in the Age of Mechanical Reproduction, no image is truly unique. There are plenty of side by sides of films or photographs that show that there is no unique idea or placement inside them but it is merely a copy of something else and the pattern continues forward with time. In his essay, Benjamin said “An original artwork’s meaning changes …show more content…

As an experience it described it people as wanting everything, are up on the latest fashions and are spontaneous. As an innovator is described people as who take in lots of information no matter how useless it is, are future-oriented, enjoy the challenge of problem-solving and enjoy a wide variety of interests and activities. As I said in my VALS survey statement, I agreed that I was an innovator but only partially lived up to what an experiencer was as they described. The VALS survey changes as you do. I took this class last semester for a class and it gave me two totally different results. The purpose of the survey is to guide companies in their target markets so they can gain more customers. In the Practices of Looking it stated, “The values of individuality, self-fulfillment, and choice undergird the messages of advertising and consumerism” (pg. 274). From this quote, it talks about the illusion of self-mindedness. The messages you listen to create the illusion that you thought about getting it on your own without the ad telling you which is almost like hindsight bias. One concept that flabbergasts me is that women are a huge market target and a presented in this sexual way and yet they aren’t hired as much as men. You would think that media companies would want to hire women so they can get an inside scope of how and who to target more instead of taking the cliche sexual bit and hoping people buy into it.At the end of the year of 2017, the Women’s Media Center website it stated, “at 20 of the nation’s top news outlets, men produced 62.3 percent of news reports analyzed during a studied period while women produced 37.7 percent of news reports” (Media). These numbers continue to be a pattern in all aspects pertaining to media. Although numbers have risen in the last year and continue to do so they still do not live up to males in the industry. From the magazine ad analysis

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