What yellow creatures love to eat bananas and "have been on this planet far longer than we have" (Illumination)? These yellow creatures, Minions, who have appeared in three animation films so far by Illumination Entertainment and Universal Pictures, gained popularity for being one of a kind and absolutely amusing to watch. No matter where you go, you can see at least one kid owning a marketed product that contains these yellow creatures. For the latest movie in the Despicable Me franchise, Illumination Entertainment created a simple visual as a movie advertisement to attract a particular type of audience. The movie advertisement, Minions, is incredibly effective for families with children, the target audience, because of the use of colors
The use of pathos in this visual is shown by two Minions displaying the right way to show pride by using face paint, while the other Minion displays his pride by applying ketchup on his face instead. This image creates the emotion of laughter and a smile on the audience’s faces. Because of the silliness of one “innocent” Minion, the use of pathos proves to the audience that the movie does not have to be inappropriate to be funny and thus making it appropriate for families with children. The use of ethos in this advertisement is created by incorporating familiar characters that parents of children would recognize, to prove that the movie, Minions, is appropriate for kids. To back it up even more, the visual contains the word "Minions" to show its credibility by being mentioned in two relevant movies that were made for children to
Just like humans, all the Minions shown in the visual have different heights and body sizes. Two of the Minions have two eyes while the other Minion has only one eye. The smaller Minion in the advertisement has an eye disorder where both eyes have different colors. This diversity among these yellow creatures shows that Minions are not all the same and can be different as humans, too. From this advertisement, kids are able to relate and make connections to a particular Minion because of the diversity displayed in the image of three Minions. When that connection is made, kids feel more comfortable to watch something that they are able to relate to in real life. The visual advertisement for the movie, Minions, successfully reaches its intended audience: families with children. The movie advertisement used minimal and kid-friendly colors to make the movie more appealing to the audience. The visual is able to invoke pathos in the audience by using the minion with ketchup mistake. The advertisement displays ethos by using recognizable characters and demonstrates the use of diversity among Minions to connect with kids. Families with children will want to watch the movie, Minions, because of this kid-friendly
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Many television commercials choose to feature a contrast between youth and maturity as their subject. An “Oreo Cookie” commercial, for example, features a little girl who is about four years old mimicking her grandfather’s actions in eating a cookie. Another commercial advertises the popular theme park, Six Flags Great Adventure. This commercial, entitled “The Six Flags Dancing Man,” features an elderly man dancing like an enthusiastic child. This relates to Stephen King’s idea in “My Creature from the Black Lagoon,” that adults long for and are often reminded of their childhood. Meanwhile, Rita Dove’s essay, “Loose Ends,” and Marie Winn’s essay, “Television Addiction,” each presents the great influence television has on life, often because of television’s great aspect of reality. Together, these ideas support the reasoning behind an advertisement’s attempt to sell abstract ideas. By using youth and old age in commercials, advertisers can sell nostalgia as a way of making commercials more memorable.
“Silly Rabbit, Trix are for Kids!” is what you might have heard repeated over continuously from commercials a few years ago for Trix products. In the commercials there would always be kids happily eating Trix’s yogurt or cereal. Then a white rabbit would appear with a fun and goofy voice and would always try to snatch the food away from them without success. But this fun line can be seen in another way, as in, Trix’s advertisements really do tick kids. As do many other fast food and processed food companies across the United States. Numerous people can say they have seen this flowing scene about to be described before. A parent and child are walking down the grocery store aisles and the child
The second reason why I believe that this commercial is aimed at children is the fact there are no any adult characters but children and the teddy bears. This picture is to make children believe that by eating the Weetabix chocolate they will be “FUELED FOR FUN” just like the little girl in the video, who amazes her friends by what she can do with just a spoon of Weetabix chocolate. It is basically the children and the dolls, integrated with energy filled music that provokes the sense of “want” in children who sees the video. The first girl who is dancing represents the child who eats the Weetabix chocolate while the lads sitting amazed represent the collection who do not indulge themselves in Weetabix, they lack the fuel to be amazing and that is why they sit in wonder. The dolls are for positive association as they create a positive feeling of belonging and familiarity to children, as they are children’s favourite and thus I believe by associating the dolls and dancing with Weetabix, every time a child thinks of music or teddy bears the first thought that will come to them is the
Use of Pathos in an Ad Commercial Images used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos, which are used frequently to catch viewers’ attention. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
In a society dominated by visual activity, it is not uncommon to be faced with images meant to render a specific reaction. It is the intention of industries to provoke a reaction whether it is mental, emotional, or physical and specifically through the use of ethos, pathos, and logos. Both images displayed, the first by the PETA organization or People for the Ethical Treatment of Animals and the other by UNESCO or the United Nations Educational, Scientific, and Cultural Organization share similar tactics in which they influence their audience’s reaction. As an American animal rights organization that campaigns for the “ethical treatment of animals”, PETA’s most dominant mode of persuasion is especially exemplified by the use of pathos. In an attempt to induce sympathy from the audience, specifically from animal rights advocates, PETA uses the representation of a woman with the pattern of a tiger’s stripes.
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
Throughout the entire commercial, pathos is executed to have a lasting effect on the audience. As shown, the young Olmypians in this video undergo many hardships such as: being startled in
Although animated cartoons have long been associated with children’s entertainment, the content of many cartoons suggest they are for adults as well. From character portrayal to perceived gender roles, cartoons such as The Flintstones, The Jetsons, and Scooby Doo both reflect societal values from their time periods as well as perpetuate the developed stereotypes. Cartoons produced more recently such as The Simpsons start to challenge these stereotypes instead of following blindly. Comparing the earliest popular cartoons to more recent productions, shows progress towards a less stereotypical character portrayal in regards to gender.
An advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to create an effective advertisement, the author relies on the product’s credibility, uses reasons to convince the reader to buy what he/she is promoting, and attempts to appeal to the reader based on emotion. A way in which this can be achieved is through using three components of writing known as ethos, pathos and logos. As an example to illustrate how these strategies can be used as an effective method of persuasion, I have chosen to analyze an advertisement produced by a travel agency. In the ad, the author’s attempt is to use logos and pathos as his primary means of persuasion but touches on all three components of writing as a method of luring the reader into choosing Texas as the primary choice for a vacation destination. The author’s intent is to rely on this location to represent the travel agency as a source for planning the vacation.
For example, at the end of the commercial, the quote, “Our children and grandchildren will look back at this time… and we need to make sure that they can be proud of us.” (Clinton, H.), tries to create an atmosphere that makes you feel protective and compassionate, since most parents want to give their children the best life they possibly can. Another technique that was used in the commercial was showing the young children’s facial expressions while they were watching Trump discriminate others, and display disturbing behavior while being praised by his supporters. The children in general, convey certain feelings from the reader while watching the commercial. Children are seen as innocent and willing to learn, so when the viewer sees them watching Donald Trump speak as terribly as he does, emotions start to arise. The black screens that contain the phrases “Our children are watching.” and “What example will we set for them?” also sets a concerned tone. That concerned tone makes you question Donald Trump’s words and actions, as well as his qualifications to become the President. The music and somewhat, dark color scheme also create a gloomy atmosphere as well. Hillary uses her slow and comforting music, as well as her soft and soothing voice, to make you relate to her on a motherly level. It makes you feel like you need to choose the best candidate to
I chose to analyze Despicable Me, an animated film geared towards a younger audience, because I was interested in examining underlying theories and messages that this film would be relaying to its viewers. Often times, when watching animated films, children are not aware of these messages, as they are absorbed by the characters, special effects, and humor. But as we have learned throughout this semester, our brains are subconsciously primed by the various surroundings we are exposed to. Since we also studied the impacts of entertainment, such as television and video games, on children, I wanted to see how a popular children’s film might also affect them.
The advertisement portraits children baring horrible facial bruises and cuts. some children look as if they have a broken nose, while others with severe looking bruised eyes. The ad has a caption that illustrates the relationship to their mother 's features.
product. Animated characters, catch phrases, and toys are used to lure a child to the product.