Use Of Pathos In Advertising

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What yellow creatures love to eat bananas and "have been on this planet far longer than we have" (Illumination)? These yellow creatures, Minions, who have appeared in three animation films so far by Illumination Entertainment and Universal Pictures, gained popularity for being one of a kind and absolutely amusing to watch. No matter where you go, you can see at least one kid owning a marketed product that contains these yellow creatures. For the latest movie in the Despicable Me franchise, Illumination Entertainment created a simple visual as a movie advertisement to attract a particular type of audience. The movie advertisement, Minions, is incredibly effective for families with children, the target audience, because of the use of colors
The use of pathos in this visual is shown by two Minions displaying the right way to show pride by using face paint, while the other Minion displays his pride by applying ketchup on his face instead. This image creates the emotion of laughter and a smile on the audience’s faces. Because of the silliness of one “innocent” Minion, the use of pathos proves to the audience that the movie does not have to be inappropriate to be funny and thus making it appropriate for families with children. The use of ethos in this advertisement is created by incorporating familiar characters that parents of children would recognize, to prove that the movie, Minions, is appropriate for kids. To back it up even more, the visual contains the word "Minions" to show its credibility by being mentioned in two relevant movies that were made for children to
Just like humans, all the Minions shown in the visual have different heights and body sizes. Two of the Minions have two eyes while the other Minion has only one eye. The smaller Minion in the advertisement has an eye disorder where both eyes have different colors. This diversity among these yellow creatures shows that Minions are not all the same and can be different as humans, too. From this advertisement, kids are able to relate and make connections to a particular Minion because of the diversity displayed in the image of three Minions. When that connection is made, kids feel more comfortable to watch something that they are able to relate to in real life. The visual advertisement for the movie, Minions, successfully reaches its intended audience: families with children. The movie advertisement used minimal and kid-friendly colors to make the movie more appealing to the audience. The visual is able to invoke pathos in the audience by using the minion with ketchup mistake. The advertisement displays ethos by using recognizable characters and demonstrates the use of diversity among Minions to connect with kids. Families with children will want to watch the movie, Minions, because of this kid-friendly

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