Peta Ethos Pathos Logos

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In a society dominated by visual activity it is not uncommon to be faced with images meant to render a specific reaction. It is the intention of industries to provoke a reaction rather it is mental, emotional, or physical and specifically through the use of ethos, pathos, and logos. Both images displayed, the first by the PETA organization or People for the Ethical Treatment of Animals and the other by UNESCO or the United Nations Educational, Scientific, and Cultural Organization share similar tactics in which they influence their audience’s reaction. As an American animal rights organization that campaigns for the “ethical treatment of animals”, PETA’s most dominant mode of persuasion is especially exemplified by the use of pathos. As an Using this ideology, PETA is following the common mindset of one who follows the social constructs of gender roles especially in relation to gender. As the woman also places herself in a seductive pose within the cage there is also a strong of sexual appeal, an important tool in persuasion. Conveniently placed the woman displayed also happens to be a well­known, admired, and respected Malaysian actress and model named Amber Chia. Beloved by many, Amber Chia appeals to a large and diverse audience with her humble and enthusiastic personality and unique appearance. Having been able to rise from her small town roots into an international figure that worked with Guess Watches International and even eventually the Indonesian Playboy edition, Amber Chia is a strong use of pathos. However, the use of pathos in UNESCO’s image is evident through the dehumanizing image of an unborn child in a produce package in relation to the fight against human cloning. Being an organization that, “encourages international peace and universal respect for human rights by promoting collaboration among nations”, this image primarily to the act of giving rights for all humans. Along with exhibiting an innocent and unborn child, UNESCO uses the

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