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Tim Horton’s – A Canadian company looking for new markets
Tim Horton’s – A Canadian company looking for new markets
Tim Horton’s – A Canadian company looking for new markets
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a. General Environment – International
• Tim Hortons’ headquarters in Oakville, Ontario, Canada.
• Tim Hortons plan to open up to 120 stores over the next five years in the Persian Gulf area, with a focus on Qatar, Bahrain, Kuwait, Oman, and the United Arab Emirates. (McGinley, 2011)
• The international locations: Ireland, Oman, Saudi Arabia, Kuwait, United Arab Emirates, United Kingdom, United States, Philippines and Qatar.
• The parent company of Tim Hortons and Burger King is Restaurant Brands International. The company also continued its global expansion efforts, opening 200 Tim Hortons locations worldwide in 2016. (Shaw,2017)
b. Task Environment – Competitors
• McDonalds Corp. - McDonald's is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald, in San Bernardino, California. In Canada, McCafé doubled its out-of-home coffee market share to 11.5 per cent in 2015. It currently has a McCafé inside most of its 1,400-plus restaurants. Both companies
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sell the breakfast sandwich and beverage, also, the price is close. • Starbucks Coffee Co.
- Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. Both companies sell the sandwich and beverage, however, Starbucks also sells its enticing aroma, sophisticated music, comfortable seats, attentive staff, and welcoming atmosphere.
• Dunkin' Donuts - Dunkin' Donuts is an American global donut company and coffeehouse based in Canton, Massachusetts, in Greater Boston. both chains offer cheap coffee, and bite-sized doughnut pieces known as either “Timbits” or “Munchkins.” Another thing they have in common: social media contests. Yet another similarity: nearly identical evaluate scores. Dunkin’ Donuts and Tim Hortons boast scores of 72 and 74, respectively. So maybe DD really is the American Tim Hortons. Or Tim Hortons is the Canadian Dunkin’ Donuts, depending on how you look at it. ("Brand Battle: Dunkin Donuts vs. Tim Hortons",
2015) c. Internal Environment – Employee • The number of employees are over 100,000. • Hourly rate range by job: ("Tim Hortons Inc.", 2017) Baker $10.74 - $13.39 Cashier $10.27 - $11.98 Customer Service Supervisor $10.77 - $14.59 Restaurant Assistant Manager $11.61 - $17.24 Customer Service Representative $11.38 Fast Food Worker $10.98 • The employee benefits are flexible schedules, convenient locations, competitive wages, free uniforms, advancement opportunities, comprehensive training, incentive and recognition programs, health and dental benefits, Tim Hortons scholarship program, and community involvement. ("Employer information for Tim Hortons", n.d.) • Tim Hortons' restaurants offer a comprehensive and innovative training program. Similarly, Head Office offers a wide range of operations focused training courses and symposiums for management team members. These are great avenues to further develop your skills and your career. ("Employer information for Tim Hortons", n.d.) • Tim Hortons also supports its team members in achieving their individual academic goals. Our scholarship program provides eligible team members an opportunity to be awarded funding for post-secondary education while recognizing the team members' commitment to the community and volunteer activities. ("Employer information for Tim Hortons", n.d.)
and its positioning throughout the years, holding the top position and counteracting the competitors strategies and new entrants such as the giant Wal-Mart. Loblaw currently has 40.4% of the canadian retail market share, considering Shopper Drug Mart, as shown in appendix A.
Aside from these, Tim Hortons is by and large cloud in the US publicize, even where they have a closeness. Additionally, it is Difficult to penetrate the developed US promote. Unfathomable US associations are exceedingly engaged and have more capital. Tim Hortons directly simply has nearby closeness in particular markets in the Northeast and Midwest of the US. Past associations in practically identical conditions were unsuccessful in cross-periphery
Canadian Tire is the largest national retailer of sporting goods in Canada. The company provides products in the categories of automotive, living, fixing, playing and apparel. Along with a unique assortment of products, the company offers reliable credit card services to its customers. Canadian Tire has over 425 locations across Canada, along with its subsidiaries of Forzani Group Sports Ltd and Marks Warehouse. The vertically integrated company remains highly competitive in the Canadian market with a profit margin of $735.9 million (Canadian Dollars) according to the last annual shareholders report of 2015. It appears that the company is profitable, and therefore, does not have to consider expansion into the United States. Canadian
People tastes and preferences in Canada have changes over time and they are increasingly looking for the tangy and spiced Mexican flavor. Canadians have become more adventurous especially with regards to food and drinks than it used to be in the past. In addition they have become more health conscious and choosy in their choice of what to eat and drink. Judging by the variety of dishes provided at Quesada Burrito restaurants, people fancy Mexican foods and the trend is not likely to change any time soon. Franchising has created room and opportunities for franchisees with better models for doing business (Fisher, 1998). The core reason for franchising was to develop a win-win situation where both franchisor and the franchisee made money. Franchising is an excellent way to grow your brand and as well as infrastructure that is well thought
There is simplicity offered with a limited menu and its efficiency in purchasing, preparation, staffing, kitchen design, and food preparation. The innovation of drive-thru gave people the option of not getting out of their cars to grab a coffee and a snack. Tim Horton is also the first one to eliminate smoking in its restaurants early on, vanishing it from the coffee and donut competitors, especially in the modern crowd. The company grew exponentially, as its basic system that delivered attractive products was building on, along with friendly facility at low costs and prices. He also grew by controlling its supply chain and controlling its costs, pricing, product and process of consistency, and quality – a virtuous circle. Customers all over Canada were served with a growing number of solid franchisees. Tim Hortons had more than 4000 outlets by 2012, along with 99% of its North America outlet franchised (Tim Hortons Inc.,
One of the recommendations that I would give to Tim Hortons would be to complete a thorough market research report whenever they can and as well as a competitor analysis of the major companies that are achieving great success in the industry, such as Starbucks and McDonalds. By analyzing the ways in which the competitors are adapting to the constant changes in the market today and figuring out the major moves they’ve made in terms of marketing and strategical planning and execution, while at the same time evaluate their customer segmentation techniques (qualitative versus quantitative) and who they’re specifically targeting in terms of attracting the customer’s attention and persuading the customer to buy and product, or if they did an exceptional
The management knows and believes the importance of a healthy and balance nutrition for their guests. Tim Hortons is committed to serve customers with variety of choices, their products includes breakfast, lunch, baked pastries and snacks and different choices of beverages. They also provide the nutrition guide for the customers available online, on their menus and on the back of their tray liners and packaging. In 2014, Tim Hortons introduced the Balanced Options Platform and Calorie Aware where they inform their guests about their balanced menu options available in their restaurants.
Tim Hortons Inc. which also known globally as Tim Hortons Café and Bake Shop was formerly called as Tim Horton Donuts. Tim Hortons is Canadian based multinational fast food restaurant that was started back in 1964 by a Canadian hockey legend whose name Tim Horton. Tim Hortons is well known for its coffee and donuts. It is also Canadian’s biggest and fastest service restaurant chain. For Example, it had 4,613 restaurants in nine different countries back in 2016. The restaurant was discovered in 1964 in Hamilton, Ontario by a Canadian hockey legend Tim Horton and Jim Charade after preliminary challenge in hamburger restaurants. In 1967, Mr. Horton partnered with Ron Joyce, who assumed to take over the restaurant and manage it after Mr.
The Canadian Tire company is among Canada’s top 35 publicly traded company. Its operations are based on an interrelated network of businesses that engage in retailing apparel, petroleum, and hard goods as well as financial and automotive services. The company runs its venture as a franchise with the stalls being owned or leased by the company and the merchandise in the stores being the property of the franchisees. The Canadian Tire Corporation has tried to enter the American market twice but failed in both attempts. The first one was in the 1980’s when it bought White Auto Store in Texas. However, after a period of continued loss-making, the company wound up its operations in the
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
With the global market growing TJX has stores in places like Canada and Europe. In Canada There are stores called Winners, Marshalls, and HomeSense. Winners was brought to canada in 1990, selling apparel and home goods. Marshalls, just like in the U.S sells apparel and home fashions. Canada’s HomeSense was created in 2001, Selling home goods and home fashions.
In 2009 Mr. Nigel Travis was appointed Chief Executive Officer and most recently in 2013 the Chairman of the Board. Mr. Travis has held executive positions for several large companies including Senior Vice President of Human Resources for Burger King, President and Chief Operating Officer for Blockbuster. Before make the move to Dunkin Brands Inc. he was President and Chief Executive Officer of Papa Johns (Company Snapshot).
The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).
President and Chief Executive of KremeKo, insures the public that they think long and hard before the considering expansion. He said, “Krispy Kreme doughnuts won’t suddenly become available everywhere because we don’t think that’s appropriate for the brand at this juncture in its evolution in the marketplace” (Krispy Kreme Steps up Wholesale Business in Canada, 2003,)
Founded in Illinois in 1955 April 15. Founded by Ray Kroc. The current CEO of McDonalds is Steve Easterbrook as of 2015. The past subsidiaries of McDonalds are Donatos Pizza (until 2003), Chipotle Mexican Grill (until 2006), Pret A Manger (Until 2008), Redbox (Until 2009), Aroma (1999-2002), Boston Market (2000-2007). The current subsidiaries of McDonalds are Krispy Kreme (2010+), Au Bon Pain (2010+), Bakers Oven (2010+), Londis (2011+), Millies Cookies (2011+), Café Giardino (2011+), Martin McColl (2012+), Threshers (2012+), Dairy Queen (2012+), and SPAR (2012+). The corporation of McDonalds competes in the industry of Fast Food Restaurants. The chief competitors of McDonalds are Burger King, Wendy’s, Taco Bell, KFC, and