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The concept of franchising
The concept of franchising
The concept of franchising
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The first Dunkin Donuts was opened in 1950 by founder Mr. Bill Rosenburg in Quincy, MA. Five years later the very first franchised branch was licensed. Sixty years later, under “Dunkin Brands Inc.”, there are now over 10,000 stores including more than 7,000 franchised locations, all in 36 of the United States. There are over 3,000 Dunkin stores internationally in 32 countries other than the United States. Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick service restaurants serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Dunkin Brands is head quartered in Canton, MA (Company Snapshot).
CEO
In 2009 Mr. Nigel Travis was appointed Chief Executive Officer and most recently in 2013 the Chairman of the Board. Mr. Travis has held executive positions for several large companies including Senior Vice President of Human Resources for Burger King, President and Chief Operating Officer for Blockbuster. Before make the move to Dunkin Brands Inc. he was President and Chief Executive Officer of Papa Johns (Company Snapshot).
In March of 2014, the company announced the decision to extend its CEO’s contract by two additional years from December of 2016 to 2018. This came partly due to his great productivity with the organization. In his short five years as CEO of Dunkin Brands, Mr. Travis has managed to produce a growth rate of 6.2%, add 3,000 new Dunkin Donuts and Baskin Robbins stores, as well as provide the company’s shareholders a return of approximately $650 million.
“Going forward, the company is well positioned for future growth, and Nigel and his team remain focused on driving franchisee profitability and delivering shareholder value” shares Lead Director Raul Alvar...
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King, M. (2014, March 5). Dunkin' Brands extends contract for chairman and CEO Nigel Travis. DunkinBrands. Retrieved April 4, 2014, from http://www.dunkinbrands.com/Press-Releases/DUNKIN-BRANDS-EXTENDS-CONTRACT-FOR-CHAIRMAN-CEO-NIGEL-TRAVIS-483.aspx
Mason, E. (2014, Feb 06). Dunkin donuts profit up, boosts quarterly dividend; more customer traffic, higher average ticket boosts growth. Wall Street Journal (Online). Retrieved from http://ezproxy.net.ucf.edu/login?url=http://search.proquest.com/docview/1494734574?accountid=10003
Company Snapshot. (n.d.). DunkinDonuts.com. Retrieved April 2, 2014, from http://www.dunkindonuts.com/content/dunki
Dunkin Brands Inc. (2014). BASKIN-ROBBINS UNVEILS NEW DEVELOPMENT INCENTIVES FOR 2014. [press release] January 15, 2014.
The CEO has also hired employees with good experience like CIO Dunst from Safeway, and for the supply chain management team, some technology experts from companies like PepsiCo, Dell and even Wal-Mart. This allows the company to be in line with the latest technologies available and demonstrates the future planning undertaken by the CEO.
Thompson, Arthur A. "Panera Bread Company in 2012 Pursuing Growth in a Weak Economy." Thompson, Peteraf, Gamble, Strickland. Crafting & Executing Strategy. New York: McGraw-Hill/Irwin, 2014. C-96-C-113.
The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following:
In July 1996, Alert J.Dunlap (also known as Chainsaw Al)was hired as CEO and Chairman by Sunbeams' board of directors to help the company from a period of lagging sales and profits and make it an attractive acquisition target.
I think Krispy Kreme's financial performance has been good. Since its initial public offering in April 2000 it has grown from 140 stores to one with 218 locations in 33 states and Canada. Preliminary results for fiscal year 2002 showed sales topping $621 million, up 39% from the previous year. Revenues climbed 30% to $392 million.
In the competitive world of the coffee industry, or any industry for that matter, it is essential for companies to have a clear understanding of what they do best, and where they can be the best. Dunkin’ Donuts is well known by generations and loved by a growing number of customers around the world. It was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Back then, William had a simple philosophy: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores” (Dunkin’ Donuts, 2008). That philosophy still holds true today, and is the foundation that has enabled Dunkin’ Donuts to grow to be the largest coffee and baked goods chain in the world.
The company was a success and William Rosenberg decided to open his very first shop that sells coffee and donuts called the “Open Kettle”. The shop was later renamed as Dunkin’ Donuts in 1950. 5 years later, Dunkin Donuts began franchising, later opening up 100 over outlets all over the world. The chain has grown to include over 1,000 items on their menu, including doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages.
In 1950, William Rosenberg founded Dunkin ' Donuts. By 1954, Mr. Rosenberg had opened a total of five Dunkin ' Donuts shops, and had been featured as a young entrepreneur in national publications such as The Saturday Evening Post and Coronet magazine. In 1955, the first franchise agreement was signed and executed in Worcester, Massachusetts. In 1960, Mr. Rosenberg founded The International
Soon after the acquisition, the CFO of the company Michael Adler left the company. He worked for 6 years with the OTA. . Mark Okerstrom was appointed as the company's new CFO of the company.
1. Ken Lay served as CEO and chairman and Jeffrey Skilling also served as CEO. They both were responsible for planning, organizing, controlling and leading the company. They set goals for the company and organized how they would be achieved. Kay’s role was as the figurehead and the leader. He also served as the spokesperson for the company and made many of the decision on the future of the company. As CEO’s they both possessed effective communication skills, where decisive, which was evidenced by their vision for the company and refusal to admit wrong even at the end, and visionary. Throughout Lay’s tenor the company continued to grow and prosper at a fast pace.
Recently I was promoted to district manager over five news locations. Now, I have been a manger for several years of Dunkin Donuts I am very excited to share my experience and my plan for success. I know that with my previous experience a manager I will prove to our customers and company that I am capable of providing great place to work alongside of awesome customer service. My objective is to identify the organization structure while explaining how the job design, organizational design, recruiting design, training and performance appraisals are important aspects that go into creating a prosperous institutions.
The doughnut industry consists of few major competitors which are Dunkin' Donuts ($2.7 billion ), Tim Hortons ($651 million ), Krispy Kreme Doughnuts Inc. (KKD) ($665 million ), Winchell's Donut House and a large number of smaller, independent doughnut shops, including neighborhood bakeries/doughnut shops and bakery departments in supermarkets. (See Figure 1)
Taking into consideration all KKD's publics, it is no shocker that Krispy Kreme continues to grow. For the first time, it successfully expanded nationally during the late 1990s in California (Saltzman). A main point of Krispy Kreme’s continued financial success has been their expansion into international markets.
Much of the target market will be business people who earn between R36 000- R400 000 per year. Target Markets earning less than this may not have as much disposable income to spend on Dunkin’ Donuts products. More inexpensive products should be available for secondary target markets with less purchasing power.
Burger King’s core competency is fast food restaurant franchises specializing in made to order, flame-broiled hamburger sandwiches, particularly the “Whopper”. Using the strategy of industrial organization to capture market share Burger King offers a similar product (hamburgers) in a different way (flame-broiled). This strategy of product differentiation is part of the firm conduct category that Burger King uses to set itself apart from its competitors. In order to compete with its fast food competitors Burger King accentuates its core competencies in its marketing and product strategies, thereby leveraging market share.