Booking. Com: Case Study Of Michael Adler's Online Travel Agency

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Booking.com is a website which offers the best available prices to its customers for accommodation all over the world. It is one of the most accessible and cost effective way of booking accommodation for the travelers. It provides deals with every kind of budget the travelers want to go for. Moreover, it is easy to discover, book, and enjoy the best places to stay by the travelers. During the start, it established its subsidiary under the name villas.com where it stated its major focus on villas.
This Online Travel Agency headquartered in Amsterdam was established in the year 1996. It was founded by Kees Koolen.
Kees Koolen’s Background :
He grew up in south of Netherlands. After completing his bachelors degree in mechanical engineering in 1988, Kees began persuing his MBA from University of Twenete. Along with it, he started a consultancy firm in the year 1988. Till the year 1998 he invested in around 50 tech companies to earn …show more content…

It acquired almost 8% of its shares.
Soon after the acquisition, the CFO of the company Michael Adler left the company. He worked for 6 years with the OTA. . Mark Okerstrom was appointed as the company's new CFO of the company.
Further in 2012 with the core competency the OTA had and its customer satisfaction motive the company became the largest OTA of the time replacing American Express. Along with it Expedia also partnered with Hotwire. With this partnership the 25000 hotels of Hotwire can now offer their inventory on the site of Expedia. The room rates were managed by Hotwire itself. The final pricing on the site of Expedia was also done by Hotwire
The company also acquired Mobiata which is the creator of best mobile applications of travel.
Expedia also had a new Joint venture with AirAsia which is the world’s cheapest airline. The venture covered Asia Pacific and offering a complete range of great value flights, hotels, and holiday

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