Based on our business level strategy, the category we plan to be in will be a luxury, five-star hotel targeted towards international businesspeople. The name of the hotel will be ‘Namaste International Hotel.’ Namaste is a common greeting that originates from India and is used to acknowledge the divine spirit or soul of an individual (Geno). The greeting can be used by individuals of all ages. In Sanskrit, the term translates to “I bow to you” (Geno). Namaste has a spiritual connotation used to recognize that we are all one. It is one of the few Sanskrit words that are commonly recognized by non-Hindi speakers (Geno). The term Namaste in written notation is commonly used as a closing remark, very similar to “sincerely” or “regards.” The term was selected to represent our welcoming to guests from around the world. In this greeting, we signify our commitment to our clientele as well as our emphasis on providing guests with invaluable service and an unmatched level of luxury. The challenge we foresee with the name of the hotel rests with concerns of prejudice and discrimination. Namaste is recognized as a gesture with ties specifically to Hindu and Indian culture. The physical act consists of placing one’s hands together and bowing in respect. Although the term generally has a positive implication and may be thought of with respect by most people, some individuals may perceive the name of the hotel as being too attached to a specific spirituality and culture. Unfortunately there are people in this world that remain to be unwelcoming of foreign ideas and beliefs, which may affect their inclination to stay at Namaste International Hotel. In reality, we feel that the majority of our clientele will understand what the term ... ... middle of paper ... ...www.doingbusiness.org/data/exploreeconomies/india/sub/hyderabad>. “Vision and Mission | The Leela Palaces Hotels and Resorts.” Luxury Hotels India | Official Site The Leela Palaces Hotels and Resorts | India Luxury Hotels. Web. 02 May 2011. . Vizzo, Emily. “How to Start a Hotel as a Business.” Small Business - Chron.com. Demand Media. Web. 19 Apr. 2011. . “TripAdvisor Survey Reveals Hotel Marketers Plans to Attract Travelers in 2011.” Hotel Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. . U.S. Census Bureau 2009, Met Life Mature Market Institute 2009 Demographic Profile
My group previously visited the Sheraton Hotel for our first interview with the front desk manager and it went very well. We decided to keep with the same hotel for our next interview, but due to a last-minute cancellation from the housekeeping manager we were not able to complete the interview. Due to this situation, I will be talking about a whole different hotel - G6 Hospitality. The name G6 Hospitality refers to the hotel brands – Motel 6 and Studio 6. I chose to G6 Hospitality because it is a well-known company that I wanted to know about more in-depth. From all my research, I have gained a lot of insight on what G6 Hospitality is all about.
Constructed in the 7th Century, home to a government, a religious pilgrimage site, the residence of the Dalai Lama, a UNESCO World Heritage Site, and located at twelve thousand feet above sea level, Potala Palace is an amazing architectural feat and the most important building in Tibet. The palace is admired as the symbol of Tibet as well as an illustration for the religious struggle for purification. Influences, both ancient and unexpected, relate this sacred symbol in stone to the rest of the world, both new and ancient, with a classic architectural language, which is paramount to any social or political society.
Because, internet today is enabling web-based suppliers an opportunity to meet a choice of different types of customers (Schoenbachler&Gordon, 2002) and has evolved as a feasible distribution channel for the firms that wish to expand their market penetration (Frazier, 1999; Frazier & Antia, 1995), reduce costs (Payne & Frow, 2004), increase revenues ( Kotler, 2000), spread risks, and strengthen customer loyalty (Kelly, 2002) through its use (Hobmeier, 2001).now most of the hotels are using the multiple channel strategy where they are in partnership more than one sales and distribution channel to serve the same target market and this has grown in the recent years. This is creating higher complexity for the hotel management as the data are coming from different partners. As customers, today are using multiple channels, it is almost certain that the future will remain to contain a mixture of even more complex channels (Balasubramanian , Raghunathan, & Mahajan, 2005). Since now, it is obvious that why hoteliers employing multiple channels including electronic ones, is no different; to maximise customer awareness and market share and reduce costs, this increasingly widespread trend to cooperate with new channels rather than stick to
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
In spite of having numerous structures in place to ensure a luxurious guest experience, the Oberoi Vanayvilas (OV) failed to provide a quality service to its hotel guest. To recover from this service failure, we recommend OV to sincerely apologize and ‘offer refund for the third night and a credit for the two nights for a future stay with additional hotel perks tobe used at OV within a year’ to the impacted guest. Main drivers for our recommendation are to convey a message that Oberoi sincerely cares about the customer inconvenience and wants its guest to revisit the hotel to win over the customer by its exemplary quality service.
The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
The grand scale and refinement at Satkar Residency reflects international standerds set by leading hospitality players across the globe.whether it’s a standered room or a suite,
The target market for Vivere Hotel is the Korean business men who are in the age bracket of late 30s. This has been decided to the target market for this assessment, due to the increase of Korean investors and business men that are coming in the premises of Phi...
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
As international business and trade expand, there is no doubt that international connections will become more and more significant for the hotel industry. According to Zhang Zhen (2005), in the late decades, many hotels have received foreign customers one day or another. However, since the sector evolved, and with the advancement of technology and transportation systems, the industry’s structure has become more and more complicated in regards to management, dependency and ownership. Zhen further states that there are two main reasons why hotel chains started to look for occasions to ent...
The rise of the hyper-informed tourist is imminent. Online technologies within the tourism industry has an impact on transaction, communication and relationships between the various industry operators and the customer as well as with the regulators. The semantic web is an extension of the World Wide Wed, which creates perception readily accessible by both humans and machines. Tourist entrepreneur such as hotels easily take advantage of the internet by increasing occupancy rates, which are effectively sold out at short notice has a negative impact on the other indices, due to the fact that hotels need to transfer their direct sales expertise to the web environment such as TripAdvisor, bookings.com or marideal.mu and many more, where sometimes hoteliers has difficulties handling the operating booking system. Therefore, by developing a direct-to-consumer model distribution strategic approach or a clear justified website encapsulated with its features, the concept has more noteworthy merit with respect to tourist destinations such as adopted by the airline
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Inc, E. T. (2003). A monument of Imeasurable beauty & love. Retrieved Feb 11, 2012, from Taj Mahal: http://www.tajmahal.travel/
As the marketing consultant for a hospitality management company, it is often my responsibility to define target markets for various restaurants and hotels. In fact, I have been tasked with creating a fictional hospitality operation, to utilize as an illustration to define a marketing strategy and target market. In addition, I must identify and analyze the product life cycle of an organization that has been in business for a minimum of twenty-five years.