Corporate Social Responsibility or CSR is defined by McMullan and Cardin as “an organization’s responsibility toward people and the planet, is increasingly seen as an important part of doing business”. Tim Hortons is a successful fast food restaurant chain in North America with over 4,000 stores with the vast majority located within Canada. As someone who has worked at Tim Hortons for the four years, I felt this was a good company to look at more in-depth as I have my own general knowledge and opinions on their current CSR and would like to research the company on a larger scale. This report will be looking at Tim Hortons’ CSR efforts, their target audiences, how their CSR is communicated to their target, any criticism that they have received as a company and my personal opinion of their Corporate Social Responsibility and whether or not I feel that they are succeeding as a company or not.
Tim Hortons has aired several commercials as well as in-store advertising, etc. on some of their more predominate CSR. One
…show more content…
You have the option now to place your waste into the waste bin, paper bin, or the plastic bin. This concept was created to give the consumer as well as the store a better feeling of being more economically and environmentally conscious. Tim Hortons also believes that animal welfare is a huge part in sustaining their business. When visiting Tim Hortons online site, you can find a lot of information pertaining to many of their CSR. In regards to animal welfare, their website states that “We have an Animal Welfare Policy and program integrated into our Sustainability and Responsibility framework, we believe that animal welfare is a key component of a sustainable supply chain and is equally important as issues such as food safety/security, transparency, environmental management and economic viability”
To analyze the economic conditions for Tim Hortons, firstly, we will talk about the worldwide economic situation and the specific economic condition in Canada, then shows how these factors that affect operation of Tim Hortons.
An important factor for the successful development of a CSR framework at the corporate level is to ensure that the framework can be easily merged with the daily routines of the store. In the Siemens case that was studied in class, putting the company back in order had to start from the corporate level and with the individual in charge of corporation – the CEO. Therefore, in order to implement CSR at the store, the initiative has to come from the corporate level, however the store here in Nanaimo can assume a key role by developing and testing new CSR practices.
When it comes to the term “Tim Hortons,” what comes to the average person’s mind might have a lot to do with which generation you grew up in. If you had grown up in the 1960’s and were a big hockey fan, you would probably match the name Tim Horton as the legendary defenseman who lead the Toronto Maple Leafs to four Stanley Cups. You even may match the name to the exotic De Tomaso Pantera, which was given to Horton as a one year signing bonus by the Buffalo Sabres, which Horton later died in during a high speed crash. If you weren’t born and raised during this era, then the name Tim Horton likely pairs up to the popular Canadian trademark of Tim Horton’s coffee and doughnuts. Although Horton did not have the chance to see his company grow into the multi-billion dollar business it is today, his name still rings through the nation and is a major part of the Canadians day.
When we talk about vertical integration, we address the supply chain of a firm.(…) By definition vertical integration is ‘the act of expanding into new operations for the purpose of decreasing a firm's reliability on other firms in the process of production and distribution’ (Kimmons 2015). In other words, how independent a firm produces and distributes a product or service without relying on other firms. Throughout the history Tim Hortons has immensely integrated vertically. As previously stated Tim Hortons only started out with two product, both not very vertically integrated. The have their own restaurants, which means that they over the years integrated backwards. This means that they started production of product themselves, which they did, by having their own distribution and manufacturing companies (company facts).
This report summarizes the results of a review of Target Corporation’s sense of social responsibility as discerned by examining three areas: ethics, social responsibility, and environmental sustainability practices. It presents an overview of Target’s historical and ongoing corporate social responsibility (CSR) efforts, and an evaluation of Target’s CSR efforts based on the corporation's policy, performance stated objectives, key performance measures, and select peers. The report includes recommendations for improvement as well as measures for evaluating improvement. The sources of Target’s policy and performance results are its corporate governance documents and corporate reporting.
An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.
In order to understand McDonald's structure and culture and why they continue to be the world's largest restaurant chain we conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies.
Corporate Social Responsibility (CSR) is about how companies manage their business processes to produce a positive impact on society. Companies introduce new products in markets, usually after testing concludes that the product is safe for use or consumption. It is nearly impossible for a company to truly know all of the potential risks a brand new product may have, even after thorough testing. However, once a company receives reports that its product may be causing harm to consumers, it is their responsibility to conduct more research and tests to rule-out any possible truth in the reports. This is what a socially responsible company would do, one who is preoccupied not only with their bottom-line, but one that is also worried about its customers.
McDonalds’ corporation is a leader in the fast food industry. Nonetheless, the corporation website has some drawbacks I terms of detailing the company’s social responsibility statements. As opposed to Starbucks, which delineates in a more precise manner its social responsibility statements, McDonald’s does not show its commitment in a clear way. Here are some of the aspects that were impressive when analyzing Starbucks business ethics and compliance standards of business conduct booklet.
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.
In recent years, companies are becoming socially responsible and now stakeholders almost expect a company to have CSR policies. Therefore, in twentieth century, corporate social responsibility (CSR) became an important development in public life (Barnett, ND).Corporate social responsibility is defined as “the ways in which an organisation exceeds the minimum obligations to stakeholders specified through regulation and corporate governance” (Johnson, Schools and Whittington, N.D cited in March, 2012). Stakeholders can be defined as “those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends” (Johnson, Schools and Whittington, N.D cited in March, 2012). There are many purposes for this essay, the first purpose is to descried the key principles of corporate social responsibility and explain their importance for stakeholders. Secondly, is to show how far this company follows those principles in order to be accountable to at least three of its stakeholders. In this essay, three stakeholders, environment, customers and employees will be evaluated respectively and the key principles of the stakeholders will be examined.
Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are:
Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.
Corporate Social Responsibility (CSR) is a very familiar term in today’s world. Most of the successful companies try to be ethical and socially responsible toward their stakeholders. Because becoming ethical and socially responsible gains a lot in terms of profit or capturing more market share (Aras and Crowther,2009). This socially responsible approach is paved by the CSR activities of the companies which has a great contribution to their corporate strategy of winning the customers’ mind. In this assignment, the pros and corn of CSR activities of a particular organization a...