Tim Hortons Case Study

674 Words2 Pages

Founded in Hamilton, Ontario 1964, Tim Horton’s focuses on top quality, always fresh products, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods and home style lunches.
Tim Horton’s includes everything on the list of commitments including non-discriminatory hiring, promotion, and retention practices, implementing the Persons with Disabilities Act and the Accessibility for Ontarians with Disabilities Act, environmental issues, customer relationships, and supplier relationships.
Starting with environmental issues and supplier relationships, Tim Horton’s is part of a green building design; the company requires its Canadian millwork suppliers to use only wood certified by the Forest Stewardship Council in Canadian restaurants. By expanding recycling and waste-diversion programs at its distribution centers, it is currently diverting 80% of its waste from landfill. But as consumer tastes grew, so did the choices at Tim Horton’s. Tim Horton’s care so much about their customers, they are willing to allow people to buy the product outside the Tim Horton’s restaurant so guests can also enjoy these great tasting products at home. In addition to their regular standalone restaurants, Tim Horton’s locations can also be found in shopping malls, highway outlets, universities and hospitals, providing prominent visibility for the chain. Most standard Tim Horton’s locations offer 24-hour drive-thru service, catering to consumers on the go.
Along with those two commitments, Tim Horton’s also implements the persons with Disabilities Act and the accessibility for Ontarians with Disabilities Act...

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...with topics such as; ‘Aboriginal culture, overcoming prejudice, common myths, aboriginal history, treaties, self-government, residential schools, oral tradition, current culture, and recognition of aboriginal role models. Prior to this goal, Tim Horton’s gave one of their camps the focus of aboriginal youth at camp.
Tim Horton’s has a variety of local programs that allow them to either raise awareness, to show how proud they are of their community, or simply showing their appreciation such as free skates, free swims, earn-a-bike program, food drives, buy a cookie to help make a difference, timbits minor sports programs, litter and remembrance day awareness programs. Tim Horton’s does so much to help their community, weather its raising awareness, sponsoring, or just showing their appreciation for their community. Their main goal is to show that they care.

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