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How is the advertising designed for different foods? essay
Essay on food advertisement
Essay on food advertisement
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In the article The Supermarket: Prime Real Estate, Marion Nestle reasons with much evidence that it is the supermarket entities who control what the majority of Americans eat and, in turn, cause obesity epidemics in America. Marion Nestle provides sufficient arguments that could genuinely influence the reader to believe likewise. Contrasting Nestle’s viewpoint, I would contend that it is a shared responsibility of both the supermarket entities and the average American for triggering obesity, as it has become common today to dismiss personal responsibility. Before making the claim that it is the supermarkets who the control what and how much Americans eat, Nestle presents us with data regarding the large number of edible products that are sold …show more content…
This particularly comes into play when concerning what Americans choose to eat. Nestle states “you are supposed to feel daunted—bewildered by all the choices and forced to wander through the aisles in search of the items you came to buy” (Nestle). Nestle’s first argument is concerning the reason why milk is often located at the back of the store. It is argued that the reason it is often this way, is due to the fact that stores need a way to advertise their large selection of products (Nestle). One could easily see how this could be quite effective. With this, the author reasons “…this means that supermarkets want to expose you to the largest possible number of items that you can stand to see, without annoying you too much that you run screaming from the store” (Nestle). Because of this, potential buyers are exposed to many more products than they will ever buy. I don’t necessarily believe this is much of a problem. However, Nestle argues that because buyers are shown such a massive quantity of products, they are enticed to buy and consume more (Nestle). At the same time that I believe this should not be a major problem, many people may lack the willpower, the knowledge, or possibly the finances to shop the correct and healthy way without buying much more products than they need. …show more content…
Although supermarkets are not necessarily obligated to do this, they could reorganize their products in-store so the priority of the shopper is placed higher than the company’s profits. Thus, customers would be more likely to purchase the products they originally intended to. Also, if supermarkets would discount and sell healthier products the way they do unhealthy products, customers would potentially eat better and stay healthier. This would also cause consumers to possibly be more satisfied with their shopping experience. In addition to this solution, if supermarkets were unwilling to change their stores to reflect this solution, the consumer could also shop online for some of the products they typically purchase from supermarkets. This way the customers are more likely to see what they need, as they could possibly save their items for repurchase later. Lastly, “If you find yourself in the supermarket buying on impulse and not minding a bit, you are behaving exactly the way the store managers want you to (Nestle). To match this, instead of aimlessly wandering through your supermarket like the store managers wish for you to do, you should rather make a list prior to your visit. You should purposefully walk through the store with the confidence you will only purchase what you had written on your list. Nestle states “research says that about 70 percent of shoppers bring lists into supermarkets, but only about 10
To create a sound piece of writing it is imperative to develop skills that make the piece both enjoyable and understandable to the reader. By doing so we become academic writers who acknowledge the importance of careful and concise writing. The piece of writing that I found best exemplifies an academic piece in its use of Craft tips is “The Supermarket: Prime Real Estate”, by Nestle. I believe this because of its meta-commentary, outstanding framework while quoting, and use of transitional phrases. This particular essay pulls together ideas about a modest subject, the grocery store and its’ setup, in a way that is intriguing to the reader by the expansion of simple ideas,
In the documentary “Supersize Me” by Morgan Spurlock, America’s obesity issue was exposed and pinpointed at one of the giant contributor and fast food marketer “McDonald's”. Throughout the documentary, many rhetorical devices were utilized to provide reasons as to how America’s obesity issue is dangerous and how Mcdonald's and major food companies contribute to this disaster in the American society. Drastic continuance of unhealthy eating habits on top of an increasingly growing population calls for an alarm to everyone. He then stresses the dangers of obesity and addresses the issue’s cause. Morgan creates a strong visual and effective argument that eating fast food is the key reason to America’s obesity issue.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
In her book Marion Nestle examines many aspects of the food industry that call for regulation and closer examination. Nestle was a member of the Food Advisory Committee to the Food and Drug Administration (FDA) in the 1990’s and therefore helps deem herself as a credible source of information to the audience. (Nestle 2003). Yet, with her wealth of knowledge and experience she narrates from a very candid and logical perspective, but her delivery of this knowled...
That is why over the last year my wife and I have made it our goal to eat healthy to ensure that we are able to avoid becoming a statistic. This task has not been easy and has been very expensive. In the area that we live there are approximately seven stores that provide groceries with an adequate amount of fresh fruits and vegetables. They range from the large super stores like Wal-Mart, Costco, Meijer, and Sam’s Club, to smaller chains like Pete’s Fresh Market, and Strack &Van Til. Out of all the stores listed my wife and I shops mostly at Strack & Van Til and Meijer due to the
Ever since the creation of the golden arches, America has been suffering with one single problem, obesity. Obesity in America is getting worse, for nearly two-thirds of adult Americans are overweight. This obesity epidemic has become a normal since no one practices any type of active lifestyle. Of course this is a major problem and many wish it wasn 't in existence, but then we start to ask a major question. Who do we blame? There are two articles that discuss numerous sides of this question in their own unique way. “What You Eat is Your Business” by Radley Balko is better than “Don 't Blame the Eater” by David Zinczenko due to its position in argument, opposition, and it’s reoccurrence in evidence.
As consumers, we like to believe that the information we are told is truthful and unbiased however, this is not always the case in relation to the fast food industry. In his essay “Don’t Blame the Eater,” David Zinczenko builds a convincing argument by using logical reasoning that fast food companies should be more truthful with their caloric content. Zinczenko also uses this logical reasoning to show how ease of access and family structure can affect fast food consumption. However, Zinczenko’s use of hasty generalizations and cause and effect fallacies render his argument unconvincing overall.
In the good United States, people love to eat. Not to say these individuals are not appreciative, but many citizens tend to indulge and appear to take their privileged resources for granted. After all, this country offers a plethora of retail choices ranging from farmer’s markets, meat markets, and neighborhood bodegas (a.k.a. mom-and-pop-shops), specialty vegan and whole foods markets, and last but certainly not least supermarket chains! Considering the variety of choices, consumers get to set all types of criteria as to why they will or will not conduct business at a particular market place. In the southeast part of the country, many people hold Publix Supermarket in high regards to the level of cleanliness, employee hospitality, the quality of products, its selection of mainstream and ethnic food options, the chain’s ability to expedite the latest products to its consumers, and competitive pricing. Just because
The widespread phenomenon of picking out food in the supermarkets has been increasingly becoming more of a marketing tactic for many food manufactures. The health choices consumers make are not only based on their personal preference of taste, but heavy reliant on schemes and strategies that food manufacturers have the upper hand on. In the article, “Supermarket: Prime Real Estate”, author Nestle reveals the supermarket’s plot to organize certain products in a certain display to higher their chance of profit. In the next article “Go forth and fortify”, she goes on to explain the attributes that fornificaion (the adding of vitamins and minerals) gives marketing for food manufacturers a greater profit in the end, than actually bettering the public health.
In the end, fast food companies and individual faults should not be targeted as the main epidemic of obesity in the United State is increasing tremendously. Our lifestyles and poor 'convenient ' diets we can all say is an appropriate blame for the increase in obesity. Heaney acknowledges Oliver’s admonition “to stop worrying so much about our weight” is premature, although his advice to start caring more about diet and exercise is sensible. Eating well, eating less, and exercising regularly is what we must do to if we want to increase our life span and feel better about ourselves
The freedom to choose and globalization helped in the establishment of modern super markets. A standard supermarket displays more than 30,000 items (Cross, 2000:55). Assu...
Nestle, discloses information on public policy, how the food industry is one of the largest and most powerful industries, making profits of $1.3 trillion dollars on an annual basis. The article covered information on school food as well as strategies for change. Change can only come with cooperation and unity. In the meantime, children can be introduced to healthy foods and taught about the consequences of junk food (processed foods). Nestle, M. (2002).
Catering to clientele demands, supermarkets purposely overstock shelves to provide the façade of limitless abundance. According to Dana Gunders, these profitable food landscapes lead to the disposal of unsold--but still edible--produce that surpasses the “sell-by” date or items that are excessively touched or bruised by browsing customers. Gunders also adds that the cornucopia of supermarkets smothers and overwhelms customers, “awakening every omnivore’s dilemma: what in the world shall I eat?” As a privileged nation, it is with certainty that one can say that the United States is slowly but surely forgetting how to eat: “we’re uncertain when foods have gone bad, and when we aren’t sure, they’re tossed” (Bloom 134). Americans are increasingly showing the world that they know nothing about the food they use to sustain themselves and are slowly losing their ability to cook for
No longer just a place to buy food, the supermarket has become a place to cash a check, buy a birthday card, or pick up some tulip bulbs. These new extras are all centered on the idea of convenience. We all hope to find a few extra moments in our days, so supermarkets offer us a way to save time. I'll be the first to admit that buying three things at the same store is nicer than driving across town. Saving time can definitely be a good thing.