Food Advertising Essay

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Food marketing and advertising has had a direct impacts on the childhood obesity epidemic. There are many different ways that the food marketing business has addressed kids to their product. Food marketing and advertising has reached out to kids through their commercials, celebrities, health claims, internet, and packaging. These ways of food marketing and advertising has made a long term effect on children today. Children spend a lot of time watching television which is one of the main factors in the childhood obesity epidemic. Television commercials are using a variety of different strategies to appeal to children. These television commercials are filled with color and animation, celebrities and cartoon characters. Most commercials that …show more content…

LeBron James, Peyton Manning and Serena Williams are all part of the celebrity food advertising.. Peyton Manning earned 10 million for signing contracts to advertise for John’s, Gatorade, Oreo and Wheaties. These sport stars all signed contracts with different unhealthy food companies. Advertisements on television has many celebrities promoting their product which draw in children. Theses celebrities are drawing in children because many children look up to celebrities. Children want to just be just like many celebrities so for celebrities to promote unhealthy foods they are just encouraging kids to eat the unhealthy foods they are promoting Food advertising and marketing is not only limited to television. Food advertising is all over social media and the internet. Children today spend a lot of time on the internet whether it is through computer or a table. Many fast food chains have apps where children can download and play games. Social media sites like Facebook also are filled with games where you can run your own food business which consist of unhealthy foods. Most of the apps on the tablet have games like candy crush which is promoting the idea of sugary …show more content…

Children don’t always understand that the advertisements that they are seeing on the computer and television are not always true. Many children believe what they see so they believe everything they see on television to be true. Overall food marketing has a negative effect on children’s health. The way that fast food chain and companies are advertising today are unethical. These companies are implying unethical messages to children about their product. The food marketer’s main purpose is to make money. One on the best ways for their company to make money is through the children’s parents. Food companies are enticing children to want their product and the only way for the kid to have it is to ask their parents for it. This puts parents also at fault for the reason children are suffering from childhood

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