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Fast food marketing essay
Children obesity analysis
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Steffani Austin
Mrs.Kolacki
Composition
22 April 2014
Fast-food advertisement highly affects the rate of child obesity and cause cardiovascular diseases, diabetes, and depression
It has been said that the amount of fast-food advertisements that children are becoming obese and from several sources they have said that from the ages 2 to 5 the percentage of children overweight is 13% to 19%. Many studies show that the advertisements are giving the idea to children to want to eat. The institution of Medicine in 2006 showed compelling evidence of ads for food increased children obesity.
If the United Sates of America were to ban the fast-food advertisements, just on children television networks alone could reduce the number of obese children by 18%. Chou and colleagues use experiments on about 13,000 children on the 1979 child young adult national longitudinal survey. United States centers for dieses and prevention estimate 13-19% of adolescents from ages 6-11 are more than 17% then adolescents the ages of 12-19.
The causes of over-weight and obese children/adolescents cardiovascular dieses, diabetes, and depression. Obesity is right next to smoking on the most preventable death. The fast-food restaurant heightens the intake of calories per meal. The causes of the obesity are extraordinary. The worst part of it all is that its preventable. Its not just children that are making themselves obese it’s also got to be the guardians. Children can’t walk into their nearest McDonalds and order themselves food and pay.
Eleven to eight year olds show the study that consuming fast-food are two times more favorable to become obese compared to four to seven year olds who did not. From 1963-1970 4% of six to eleven olds and 5% of twelve to ninet...
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...30kg/m2 are classified as obese. Sometimes the BMI can be proven wrong. Muscle weighs more than fat and kids are being found that they are more muscular and fit then there BMI. The BMI is telling them that they are fat.
The studies have shown and proven that the ban of this could help out children immensely and could prevent long life of depression and no confidence. Obesity is a major topic in United States, only because we have so much UN-healthy choices surrounding us. Especially in more populated areas of the United States. It’s hard to find a “healthy” restaurant and be satisfied with what you eat. Most people leave the place feeling guilty or UN-satisfied with their choices. It’s so much easier to order some French fries and a whopper then it is to cut up carrots and make a veggie burger. It’s been proven and needs to take action. The ban could help us all.
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Veerman, J. L., Van Beeck, E. F., Banerndregt, J. J., & Mackenbach, J. P. (2009). By how much would limiting TV food advertising reduce childhood obesity? European Journal of Public Health,, 19(4), 365-369. doi: Retrieved from
Obesity has become an epidemic in adults and children in the United States. Moreover, children are at risk of obesity because they do not eat enough fruits and vegetables and do not obtain enough physical activity. Also, children have a higher chance of developing health diseases related to obesity such as hypertension, high cholesterol, stroke, heart disease, diabetes and pulmonary disease. In addition, obesity in children from ages one to seventeen is an issue in Texas, since children are not aware of the serious consequences of being obese. Therefore, Texas should find ways to prevent obesity by authorizing healthier school lunches and allowing a school program to help obese children lose weight. Also, television advertisements are influencing obese children to make unhealthy choices.
In order to impede the epidemic of childhood obesity, the actual causes of the problem need to be evaluated and dissected. Obesity in children is becoming a huge problem in American society. In the past three decades, the rate of overweight children has increased by 300%. This is an alarming rate that is only climbing higher. Every member in society should take steps to becoming healthier. This would help the present generations as well as future generations to come. The lifestyle of Americans keeps us too busy to be a healthy society.
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
Today, approximately 25 percent of children and teenagers are obese and the number is on the rise. Since the 1960’s childhood obesity has increased by 54 percent in children ages six to eleven. In children twelve to seventeen it has increased by 39 percent. (Silberstein, 1) Childhood obesity is so prevalent among these age groups that it has reached epidemic proportions.
According to the Center for Disease Control (CDC) about “17% (or 12.5 million) of children and adolescents aged 2-19 years are obese” (Moreno et al., 2013 P.157). “Surveys administered in 1976-1980 and 2007-2008 show that the prevalence of obesity has changed from 6.5% to 19.6% among children 6-11 years old age and from 5.0% to 18.1% for those aged 12-19 years (Moreno et al., 2013 P.157).
Childhood obesity is a serious problem among American children. Some doctors are even calling childhood obesity an epidemic because of the large percentage of children being diagnosed each year as either overweight or obese. “According to DASH sixteen to thirty-three percent of American children each year is being told they are obese.” (Childhood Obesity) There is only a small percentage, approximately one percent, of those children who are obese due to physical or health related issues; although, a condition that is this serious, like obesity, could have been prevented. With close monitoring and choosing a healthier lifestyle there would be no reason to have such a high obesity rate in the United States (Caryn). Unfortunately, for these children that are now considered to be obese, they could possibly be facing some serious health conditions, such as heart disease, diabetes, and some types of cancers. All of these diseases have been linked to obesity through research. These children never asked for this to happen to them; however, it has happened, and now they will either live their entire life being obese, or they will be forced to reverse what has already been done (Childhood Obesity).
Termini, Roseann B., Thomas A. Roberto, and Shelby G. Hostetter. "Food Advertising and Childhood Obesity: A Call to Action for Proactive Solutions." ERIC. N.p., 2012. Web. 22 Apr. 2014.
The American diet has changed dramatically in the past couple centuries and so has the restaurant industry. The result of this change in Americans actions and diets is a rising obesity rate among children. In the 1970s, the childhood obesity rate was five percent of children (2-19 years old). The obesity rates doubled in the 1980s and by 2008 16.9% of children were obese (Grossklavs and Marvlesin). The percentage of obese children has more than tripled in the last 40 years. The growing epidemic is dangerous and alarming. There are many factors that contribute to the dramatic rise of obesity children. As obesity has grown, so has the fast food industry. “Between 1977 and 1995, the percentage of meals and snacks eaten at fast food restaurants doubled,” (...
It is said that fast food advertising is linked to rising childhood and teen obesity. The childhood obesity epidemic is a serious public health problem that increases morbidity, morality, and has substantial long-term economic and social costs (opposing viewpoints). Approximately 20% of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed (opposing viewpoints). U.S. Surgeon General Richard Carmona said, “obesity is the fastest-growing cause of illness and death in the United States.” When I read this I was shocked. This is something that can change, but its up to ourselves to make that commitment. No one else has the power to do so but us. Did you know that treating obesity-related problems cost Americans $117 billion annually, that’s $420 per person (CQ Researcher).
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
Parents are not teaching children how to eat healthy. They feed them cheeseburgers, chicken fingers, and fries. Kids are not being exposed to a regular diet of health fruits and vegetables. Now some people are just naturally overweight, but being “overweight” is not the same as being “obese.” Someone who is overweight has reached a maximum weight limit for their height. When someone goes beyond this maximum limit, then they are considered “obese” (Kiess 1). Research shows that “obesity is generally defined as the abnormal or excessive accumulation of fat in adipose tissue” (Kiess 1). The increase in childhood obesity today is mainly the fault of the parent because they are unable to tell their children “no” when it comes to junk food (Kiess 104). Parents are the one buying all the food that comes into the house. They are the ones buying the sugary drinks and chips. They are the ones allowing the children to “have what they want.” Because parents are not teaching their children how to eat healthy, we will continue to see childhood obesity increase. Unfortunately, overweight children will be the ones who suffer because statistics show children who are overweight are more likely to become obes...
Burger King is a well-known fast food restaurant that tends to post ads that most individuals may find eye catching. This ad is definitely one of them. The way that you might interpret this ad depends on what gender you are and what type of perspective you view this ad. If you were to hear about this advertisement you would most likely assume that Burger King’s target audience are men because of the words chosen. Burger King is advertising a new super seven-inch sandwich. This juicy, flame- grilled sandwich is filled with American cheese, crispy onions and a beef patty topped with a “hearty” A.1 steak sauce. The appeal used in this advertisement is absolutely the need for sex. The quote, “ It’ll Blow Your Mind Away” in large bold font just
That can urge children to go to fast food industries. The Fast Food Industry is always targeting America’s youth. The amount of obese children have gone up by the triple in the amount. T.V commercial will enter children’s minds, making them think about the product. “Children are known to view thousands of fast food commercials.” Children at the age of 6-11 will see about 4 commercials about food. With this, said businesses are using this to talk directly to