Analysis Of Michael Moss The Lure Of Addictive Junk Food

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Stacey Avelar Expository Writing Professor Raia-Hawrylak 8 September 2015 The Lure of Junk Food In Michael Moss’ “The Extraordinary Science of Addictive Junk Food” he argues that companies have a huge influence on what consumers purchase and have been successfully able to get people addicted to junk foods because one’s willpower does not overpower their lack of adequate information and time, vulnerability to manipulative marketing and formulation of products, and their socioeconomic status. The pace of life correlates with our endeavor to achieve success and upward social mobility. Every day we put up a fight against the clock as we try to fulfill our daily responsibilities and effectively run all our errands. Rushing to complete an irrational …show more content…

Moss voices that “a line of the trays, appropriately called Maxed Out, was released that had as many as nine grams of saturated fat, or nearly an entire day’s recommended maximum for kids, with up to two-thirds of the max for sodium and 13 teaspoons of sugar (267). Now, with that being said, if consumers were aware of the health concerns provoked by these foods perhaps they would reconsider what they prioritize. If well informed, maybe they would make adjustments to their busy schedules to make their children’s lunches at home rather than to feed them convenient processed …show more content…

of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive

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