Swot Analysis Of Pepsi

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1. It is an American multinational food and beverage corporation headquartered in New
York
2. Its interest is in manufacturing, marketing, and distribution of grain based snack food, beverages and other products.
3. Founded in 1898 (U.S).
4. 71% of the company’s net revenues came from North and South America, 16% from Europe and 13% from Asia
5. Approximately 285,000 people are employed in PepsiCo worldwide as of 2010
6. Primary sale of food and beverage in one year is $1 billion
7. As of 2009 , 21 Pepsi Co brands met the above sale;
8. The main brands are:
 Pepsi7 up
 Mirinda Mountain dew
 Aquafina Lay’s
 Cheetos Gatorade
 Tropicana  Lipton Tea

Largest Pepsi Co brands based on 2009 retail sales

Varun Beverages …show more content…

In 2008, Slice was re-launched with a winning product formulation that made consumers fall in love with its taste. With new pack graphics and clutter-breaking advertising, Slice has built a powerful appeal.

Brand Advantage
With the launch of the ‘Aamsutra’ campaign in 2008, its winning taste and appealing pack graphics, Slice created a great deal of excitement in its category and celebrated the indulgence in mangoes like no other brand had done before.

While other players have portrayed the mango as a simple and innocent fruit, Slice celebrates the sheer indulgence and sensuality involved in consuming a mango. The creative ‘Aamsutra’ idea communicates the experience of extreme sensuous pleasure through the act of drinking Slice.
Slice was the first brand ever in the Juice and Juice Drinks category to sign on Bollywood diva Katrina Kaif as the brand ambassador for Slice.
In 2009, Slice took the notion of indulgence to a whole new level with the launch of the ‘Slice Pure Pleasure Holidays’, giving its consumers a chance to win luxurious all-expenses-paid holidays to dream European destinations like Paris, Vienna, Greece and

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