Business Summary
Coca Cola is the world's largest producer of soft drink concentrates and syrups, as well as the worlds's largest producer ofjuice and juice-drink products, The company holds a 45% interest in Coca Cola Enterprises, its largest bottler.
The Beverages division primarily manufactures soft drink and non-carbonated beverages and syrups, which are sold to independent and company-owned bottling and canning operations, as well as, fountain wholesalers. Brands include Coca-Cola classic ( best selling soft drink in the world), Caffeine free Coca-Cola Classic, Diet Coke ( sold as Coke light in foreign markets), Cherry Coke, diet Cherry Coke, Fanta, Sprite, diet Sprite, Barq's, Mr. PIBB, Mello Yello, Tab, Fresca, Power Aide, Minute Maid, Fruitopia and other products developed for specific markets, including Georgia ready to drink coffees.
The Foods division is the world's largest maker and distributor ofjuice and juice-drink products. Brands include Minute Maid, Five Alive, Bright & Early, Hi-C And Bacardi.
History
Coke was invented in 1886, by Atlanta pharmacist John S. Pemberton, It was named by Frank- Robinson (Pemberton's bookkeeper), after it's two main ingredients, coca leaves and Kola nuts, In 1891 the company was sold to druggist Asa Candler for $2.300, and by 1895 the soda fountain drink was available in all US states, and expanded to Candia and Mexico by 1898,
Candier sold most of the US bottling rights in 1899 to Benjamin Thomas and John Whitehead of Chattanooga for $1.00. With the backing of John Lupton, Thomas and Whitehead developed a regional franchise bottling system, expanding to over 1,000 bottlers within 20 years. The bottlers used the contoured bottle designed by the C.J. Root Glass Company in 1916,
In 1916 Candler retired to become Atianta's mayor; his family sold the company to Atlanta banker Ernest Woodruff for $25 million in 1919, that same year Coca-Cola went public. In 1923 Wooddruff appointed his son Robert president. Robert continued as chairman until 1942 and remained influential until his death in 1985 at the age of 95-
Robert Woodruffs contribution were in adverting and overseas expansion. During NnrWIl Woodrtiff decreed that every soldier would have access to a 5-cent bottle of Coke. With government assistance Coca-Cola built 64 overseas bottling plants during WKVII. Also during this period the company accepted "Coke" as an official brand name.
In 1960 Coca-Cola brought Ntinute Maid and introduced Sprite in 1961, Tab in 1963 and Diet Coke in 1882. In 1981 Woodruff was succeeded by Roberto Goizueta, a Yale educated chemical engineer, who rose through the ranks.
When Dr. Pemberton mixed the drink with tonic water, sampled it, and critiqued it until excellent, his bookkeeper, Frank Robinson, named the product Coca-Cola and created the distinct and classic font still recognizable today. Before dying only two years later, Dr. Pemberton sold the original product to an Atlanta businessman known as Asa Candler. He became one of the greatest men to work with Coca-Cola. Mr. Candler traveled all around the city handing out coupons and advertisements to people to come and try the best new thing. As the new president, Asa Candler distributed Coca-Cola to more and more fountains outside of his city. With the new syrup plants in more cities like Los Angeles, California; Dallas, Texas; and Chicago, Illinois, Mr. Candler was able to spread items with the famous brand name on them across the country ("Coca-Cola History").
Pemberton's partner suggested the name "Coca-cola" and penned the now-famous trademark in his unique, flowing script. Averages of nine drinks were sold per day after the advertisement. Pemberton died in 1886 and Asa Candler began to purchase the outstanding shares of Coca-Cola. In 1893, Coca-Cola was registered in the United States and then further investment was put it to expand the business.
KO owns the top four out of five non-alcoholic beverages in the world. KO is operating in more than 200 countries in other words; KO products are available throughout the world. KO has a strong network with company owned or controlled bottling operations and distribution operations, independent bottling partners, wholesalers, distributors for distributing their products. KO has one of the world’s largest distribution networks. Popular brands of the company includes, Coca-Cola, Sprite, Fanta, Diet coke, Minute Maid, Smart Water, Fuze tea, Honest tea, Burn, NOS energy drink, Odwalla, FRESCA and so on (Coca-Cola, n.d).
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
The Coca-Cola Company experienced a period of rapid change during the 1900 thru 1909 timeframe when the company experienced a period of rapid growth. This rapid growth was attributed to three pioneers sectioning off the country into territories and selling bottling rights to local entrepreneurs. Their combined efforts attributed to advancements in bottling technology which improved efficiency and product quality. “By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were only open during hot-weather months when demand was high” (Coca-Cola, 2004). During the 1920’s and 1930’s Coca-Cola began its international expansion led by Robert W. Woodruff, who was the Chief Executive Officer and Chairman of the Board. Coca-Cola plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. “By the time World War II began, Coca-Cola was being bottled in 44 countries” (Coca-Cola, 2004). These two different periods of time were when Coca-Cola experienced its most crucial rapid change due to bottling innovation and company expansion.
Coco cola is one of the worlds largest soft drinks manufacturer, with more than 500 sparkling’s and brands. Dr. John Styth Pemberton, who is the creator of the cola, flavored syrup that found by mixing it with the carbonated water. The beverages was first sold through a soda foundation in a Jacobs pharmacy; Atlanta, Georgia. After seven years of struggle they invented the first coco cola and was registered with the United States patent office. Today the coco cola company manufactures around 10,450 soft drinks in every second the day. Now coco cola manufactures more than 21 different brands of flavors from bottled water to a good old coke. The worlds most precious and valuable brand, that company features 15 billion dollars brands including diet-coke, Fanta, sprite, vitamin water, PowerAde, minute maid etc. the coco cola company system comprises of wholly owned subsidiary of the coco cola company namely coco cola India Pvt Ltd which manufactures and sells concentrated powered beverage mixes, a company owned bottling entity namely Hindustan coco cola beverage Pvt Ltd.
With the development of bottled Coca-Cola in the early 1900s, the company feared that they would be unable to maintain Coke as a high class fountain drink once the democratic tide of bottling began. The company's owner at the time, Asa Candler, stated that "we must not cater to the dives and cheap places" (Pendergrast 96). At first, Candler attempted to maintain the drink's current association with high class individuals by limiting the types of businesses that Coca-Cola was sold at. However, realizing the necessity of targeting a broader audience to expand the business, Coca-Cola adopted a new marketing
Coca-Cola began in 1886, when Dr. John S. Pemberton, who at the time was a pharmacist, created a unique form of soft drink that could be sold at soda fountains. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is the person it can be said to have named the soft drink “Coca-Cola” as well as producing the trademarked, and the distinct script, which is still used today. He (he being Dr. John S. Pemberton) fought in the Civil War, and after this chapter of his life, he wanted to invent something that would allow him to have commercial success, as usually everything he had made had failed in pharmacies. Sadly, Dr. John S. Pemberton died 16 August 1888. Following his death, Asa Griggs Candler obtained control of the business.
The first year Coke was out it was not a very big hit. Pemberton died in 1888. After Pemberton died, Asa Griggs Candler took over the business. “In 1891, he became the sole owner” (Jeff Martin,
Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. Coca-Cola is the leading provider of soft drinks in the world. It not only has the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola 's ability to distinguish itself as a quality provide. Coca cola has its market presence around 200 countries. Every year, The Coca-Cola Company launches hundreds of new products to meet the ever-changing tastes of consumers around the world. In 2014 alone, the company launched more than 450 new products. These recently launched beverages cover a wide selection of categories, including sparkling (Sprite Cranberry, a seasonal drink sold in North America), ready-to-drink coffee (a new offering from the popular Japanese brand Georgia), juice drinks (del Valle Peach Nectar from Brazil and Minute Maid Pulpy Pear from China), enhanced water (Aquarius Delight from Argentina) and a new beverage made from organic fruit (ViO Bio Limo from
Coca Cola is a well known worldwide company that is very successful. The success of this company is due to the structure and management of how this company has been run." In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola." When Coca-Cola started to become popular, a businessman named As a Candler bought the beverage from Pemberton and started Coca-Cola on its road to success. Candler had the resources to start the Coca-Cola Empire and due to the functions of management as a foundation, it has reached success and remained as one of the biggest companies in the world.
The Coca-Cola Company is one of the most popular beverage companies in the
Stagnito Publishing Company, “Beyond Colas: The Soft drink category stretches from traditional colas into flavored soft drinks, energy drinks and alternatives”. Beverage Industry, March 2012
The Coca-Cola Company (TCCC), is one of the world's largest beverage company. Although the Company is an American company, has factories in many parts of the world. Directors and chief executive Muhtar Kent is a U.S. citizen of Turkish origin. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through bottlers, fountain wholesalers and distributors around the globe. Brand Coca-Cola accounts for about 75 per cent of the Company's unit sales volume of soft drinks.