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Importance of strategic decision making
Importance of strategic decision making
Strategic management process
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The purpose of this memo is to provide advice on how Livoria Sandwiches should respond to changing customer tastes in order to maximize profitability, while at the same time remaining true to the company’s core values.
Customers were asking for an Italian sandwich similar to the ones that the large restaurant chains were offering. In response, the Italian Brute sandwich was created. Unfortunately, the sandwich has 30% more calories and salt than Livoria’s other sandwiches and twice the amount of fat. This does not fit in well with the growing number of vegetarians in the Winnipeg area who demand healthier food options. It is important to expand the menu based on customers’ suggestions.
From a quantitative perspective, the Italian brute has a stronger contribution margin and it takes less time to make than most of Livoria’s current options. However, the projected demand for this sandwich is very low. In fact, it is expected to be the lowest demand volume of any sandwich the Livoria offers. The vegetarian options also have stronger contribution margins and take less time to make than most of Livoria’s current options. However, the projected demand for these sandwiches are very low. In fact, they are among the lowest demand volumes of any sandwiches that Livoria offers.
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While having the Italian Brute allows Livoria to match the offering of the national sandwich chains, the vegetarian options allow Livoria to reach a growing consumer based that is currently untapped by the competition.
If Livoria can use its first-mover advantage to acquire a strong foothold in this consumer segment, it would be a strong and consistent boost to the company’s
profitability. It is recommended that Livoria bring in a range of vegetarian options to meet the growing needs of vegetarians and health-conscious individuals in the Winnipeg area. This will allow Livoria to be a first-mover in this segment which will give them a competitive advantage against its competitors. Given the low expected demand in 2014, Livoria should be able to provide the vegetarian options in tandem with its current offerings. As demand increases, some low-margin sandwiches may be removed from the menu as needed.
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
Fanny Fern once said, “The way to a man’s heart is through his stomach” (Fern 1). This not only holds true for men, it surly can be said about anyone. A restaurant that can capture anyone’s heart is Carrabba’s Italian Grill. What makes it different from all the other Italian restaurants? That would be the authentic taste and experience the restaurant provides its customers with. Whether diners choose to go out to celebrate or gather the family for a delicious meal, there is one place that they will certainly enjoy having it at, Carrabba’s Italian Grill. This holds true because as a long-time customer, I’ve experienced Carrabba’s for different occasions from anniversaries, graduations to birthday parties
Academia Barilla’s consumers are still a specialized target, despite recent efforts for expansion and growth. For its gourmet foods product line, demographics of consumers in major markets tend to be upper middle to high class citizens of middle to older age. Italy represents the major market for Academia Barilla, with Europe and North America showing promising growth. However, recent severe economic troubles in Italy, Europe, and the United States are a major cause of concern and must be monitored. Regulatory bodies in the countries which market Academia Barilla do not tend to interfere with production. Current consumer trends for healthier, more organic products should be monitored. Whole-wheat and low-carbohydrate products have increased in demand during the past half-decade. Recent developments in the IT field have helped bring e-commerce to new heights. Finally, emerging economies in countries such as Brazil, China, India, and Russia may be targets for possible future high growth opportunities.
Pret is more upscale than its competition but everything comes standard, so you can’t control the condiments. Many of competitors believe that fresh means made-to-order. Panera Bread, one of Pret’s biggest competitions, is well known through the New York City area. Panera Bread advertisement their products and offer hot food made to order. Even though the line can get long the customers do not mind the long wait knowing that their food is precisely the way they want it done. These intense competitions can entice Pret’s consumers away with personalized. For an upscale chain, prices start at $3.50 for a smaller proportion. Pret is only found in dense urban area does not appeal similar to Panera, which could be found in rural settings. But Pret stands out from the competition with their fresh food, customer service and charity
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
After conducting a basic 10 year financial analysis of the company, it has become evident that even with a highly competitive market structure they are able to improve on their performance. Ranging from 2004 to 2013 financial information, the company has shown a significant increase in their sales revenue roughly $3865 million sales in 2004 to almost four time that valuing $12970 million in 2013, which was an “increase of 10.4% over the 53 week prior year” The company’s growth strategy has been to diversify its product market and make them...
The vision of Panera was to make Panera Bread a nationally recognized brand name as well as becoming the dominant restaurant operator in upscale, quick-service dining. The top management believed for their vision to become a reality they must depend on being better than the guys across the street. In addition Panera wanted to offer a unique dining experience at Panera so attractive that customers are passing by other fast casual restaurants to dine at their nearest Panera Bread Company. Management further implemented this strategy by following a blueprint for attracting and retaining customers. This blueprint called, Concept Essence underpinned Panera’s strategy and embraced several themes that, taken togethe...
2. Consumers: The emergence of dual career families resulted in unavailability of sufficient time to cook food. Hence interest and love towards such frozen food is increasing1. Type of meal 2. Brand 3. Variety.
She then claims that fast food should not be considered healthy based on the number of healthy options provided but rather on which food options the consumers regularly purchase. To support this claim she provides an example of Subway’s marketing strategy using Jared Fogle which rebranded the restaurant as a place for healthy food. She then compares the consumer purchases between Subway and McDonalds and claims that despite Subway’s brand image as “healthy,” the caloric content of their sandwiches is not significantly lower compared to the food at McDonalds. Therefore, while consumers have low calorie options, most of the food at Subway contain a significantly higher caloric content than the options highlighted in the marketing strategy. She concludes her argument by arguing that all of this evidence shows that there is no relationship between menu options and healthy eating at fast food restaurants. She suggest that people should focus on changing consumer reactions to fast food and therefore eat fast food less often rather than looking for fast food chains to provide more
It is important for LVMH to continue to distinguish themselves from other luxury brands, and by continuing to acknowledge that their products are desires and not necessities. They sell luxury, and image. It would be advisable to have better relations with their customers, to increase customer loyalty, but to also get into the minds of the consumer to give the consumer what they desire, all the while staying ahead of the competition. Researchers should be assigned to each specific business unit; it would be a good idea to treat each unit as a separate entity, all-contributing to the same end. By individually enhancing each unit, and eventually collaborating in the end, LVMH will be most profitable. Internet ventures are very important, we live in a time that thrives on technology, and making efforts easier for consumers will be key. Continuing to portray an image or a message with each product will contribute to the brand differentiation. The continual acquisition of profitable names and organizations will continue to increase the profitability of LVMH.
Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely. Works Cited The “Annual Report” (2010). Retrieved from http://www.panerabread.com/pdf/10k-2010.pdf “Company Overview.” (2011). Retrieved from http://www.panerabread.com/about/company/ “News Release.”
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore
...re they do it correctly, it was the artist’s negligence and a waste of a fresh sandwich. Subway seems to be doing a fantastic job managing, but there is always room for improvement. There should be no returns as this greatly hinders the total productivity. There are minor tweaks that the management can make, but subway seems to have it down to a science. What it comes down to is the philosophy of which techniques to follow to help build the business. Over the past five years, Subway has had a consistent growth of revenue of about 2.3% a year. With the increase of raw material prices, and petroleum prices, costs have risen about 5-20%. As times get difficult with consumers, subway decided to absorb much of the increase in costs, and pass minimal hikes to the customers. Although they may be increasing in revenue, their profits are leveled off due to higher costs.
In 1987 Carlo Petrini started a coalition dedicated to the politics and pleasures of slowness and the opposition of fast food. (Leitch 439) He describes one of his goals by saying:
The fast food chain provided a marketing campaign by changing its old tag line as its new marketing strategy to remain competitive in today’s market share. The company first focused on making changes starting with its famous slogan “I’m Lovin’ It” to Lovin’. According to the company, the purpose of the new slogan will be more focus on positive services and its product offering. The company have decided to change its marketing approach was due to the increase of competitions and due to a decrease of global sales. According to Advertising age article, the company’s global sale was down 4.6 percent and it has been its lowest sales in more than a decade in United States. Secondly, the company’s sales were also down globally for the third quarter. (Morrison,