Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore …show more content…
Flexibility seems to be the most heavily concentrated component for Subway restaurant which is followed by quality. Speed, cost and dependability are equally the same. The data was collected from primary research by asking Mr. Stuart House to distribute 20 points across the performance objectives. This information was used to construct a polar diagram of Subway as seen above (Appendix 3). 2.6 Subway’s main performance objectives The main performance objective of Subway that it focuses on is flexibility, meaning that being able to change the operation so that it can provide four types of requirement (Slack et al, 2007). They are Service/product flexibility; allow the ability to be have new or modify the products or services, Mix flexibility; give variable options and selections of products and services, Volume flexibility; adjust the level of output in order to produce different volumes over time and Delivery flexibility; the ability to change the time of delivery of products and services. Subway focuses on providing flexible approach to their customers by providing a wide range of options and ability to customize in order to meet each specific individual customer …show more content…
It combines the benefit of both strategies. The strategy requires the basic components for the product are already manufactured however, the only process left is assembling. Subway’s sandwiches are produced in standard parts to which variable options of fresh ingredients are added according to meet the customer specifications, process illustrated in (Appendix 4). Implementation of this type of approach within the operation enables the company to achieve the desired level of flexibility through offering both sets of quickness and customization to their
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
The subway had to be built around most of these items to prevent interference. As a result of this, where the subway was subject to pass was dangerously close to the foundations of many buildings. To insure the safety of both the subway and the building many tests were taken. Furthermore, Parsons had to take into consideration that construction could not interfere with traffic. Another difficult task that had to be overcome were the electric railway tracks and horse car tracks that needed to be excavated. The solution to this was to dig near one side of the curb and once that was completed they move onto the other side. By working on one side at a time allowed them to support the underground pipes and the railway wood and steal beams safely.
The purpose of this memo is to provide advice on how Livoria Sandwiches should respond to changing customer tastes in order to maximize profitability, while at the same time remaining true to the company’s core values.
The New York City Subway is one of the oldest public transit systems in the world, and Manhattan has its fair share of it, especially in the form of abandoned subway stations.Subways are great mean of transportation, with great historical and geographical value. Interborough Rapid Transit company built the first subway in 1904. The subway consisted of what is today the IRT Lexington Avenue Line south of 42nd Street, the 42nd Street Shuttle and the IRT Broadway - Seventh Avenue Line between 42nd and 145th Streets. 28th Street is a part of the first IRT line of NewYork city. It a local station on the Lexington Avenue Line of the New York City Subway, located at the intersection of Park
...d research and development with regard to menu items. Offering dinner menu items and consistently updating seasonal items has proven to be beneficial to Panera.
Being part of a highly competitive and dynamic market, SUBWAY® faces a strategic marketing challenge as to what specific marketing mix to use in order to sustain a differential advantage while maintaining sales growth and, above all, profitability.
Local Capacity. The convenience store chain can provide local cooking capacity at the stores and assemble foods almost on demand. Inventory would be stored as raw material. This is seen at the U.S. fast-food restaurant franchise Subway where dinner and lunch sandwiches are assembled on demand. The main risk with this approach is that capacity is decentralized, leading to poorer utilization.
Panera Bread is pursuing a broad differentiation strategy by differentiating themselves with high quality products, variety of soups, salads, beverages and bread selection to a broad range of customers. Panera differentiates from the rivals in the fact that th...
Domino’s Pizza is one of the world leaders in pizza delivery. It establishes in 1960 in the United States and operating with company-owned and franchise owned stores in International markets (Dominobiz, 2013). In this essay we will look through the operation management of Domino’s Pizza which in the core operation. Then, I will analyse the 4V model of attribute of demand for the service, the performance objective of the organisation, provide input-transformation-output diagram and supply network of the organisation. Lastly, provide improvement suggestion for Domino’s Pizza core operation.
Subway has exploded since it opened, which was 1965. There is now more subway restaurants that there is McDonalds. As an employee of subway, I have learned many things. Also I have found out that it may look like it is the easiest job, but sometimes it is not.
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
Whether it is marketing within franchised restaurants or major retail banks, marketing plays a large role in providing assistance for companies to reach goals such as high profit. Subway sandwiches, a world-wide franchised restaurant, uses marketing and marketing tools not only for increased sales but to create an image in the consumers mind. This essay will define and discuss positioning, as well as a case study on how the Subway franchise has positioned their product. As one cannot climb a mountain from the top, market segmentation and market targeting will be looked at in order for better understanding on positioning.
By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...
I wonder what negative impact the fast foods industry had on the environment. Nowadays, fast foods industry has become one of the biggest industries in around the world. More and more fast foods restaurants are opened as the number of people who consume fast foods increase. For instance, within a mile where I live, there are more than seven fast food restaurants, and most of people that I know consume fast foods at least once a week. Since we all live under the same atmosphere, if the fast foods industry had negative impacts on the environment, it would affect the well- being of the whole society. For this reason, this is a topic that matters to people all around the world. Therefore, the purpose of this research paper is to learn more about the subject matter, so hopefully I could adjust my eating habits, and influence my friends to adjust their eating habits in order to protect the environment.