Analysis Of Macdonald's Public Relations Campaign

Public relation campaign enables companies to reach their markets in a strategic manner. Strategic marketing has allowed MacDonald’s to become among the best world leading restaurant for fast food. The strategic campaigns have increased MacDonald’s profit levels, products sales, brand name, and services. The public relation has also solidified MacDonald’s sponsorship relationships, improved food quality, and broaden their market base.

MacDonald’s campaigns have branded its values through good food products in MacDonald’s marketing. An example is MacDonald’s have strategically produced their public relation in China to improve recognition of Mc China Wrap burger using unique brand names (Shah, 2008). The campaign has captured new clients and spread to new provinces by positioning itself as efficient compared to its competitors.

Campaign Sponsor

MacDonald’s public relation campaigns get fund from their primary partners and franchise. MacDonald’s stakeholders also engage a lot

The logo had the bold letter m and print with ‘at Burger mc’ (McDonald’s, 2010). On the social media platform, the secondary audience speared a hashtag on MacDonald’s slogan “I’m love it.” People featured in the campaign were players and the fans that promoted the social media campaign (réservés, 2016).

The source was appropriate based on the primary and secondary characteristics since both the hockey team sponsored and the sponsoring company benefited. The team received adequate support and the MacDonald’s benefited by spreading its product awareness, made more sales and opened new consumer market (Mackenzie, 2013). The audience found MacDonald’s products credible because of its brand presence, spread, and quality. Audience credibility is more assured through the channel MacDonald’s used to get to them, flying their crew makes it more credible and likable in this sponsorship